Categories/Dog Foods/Purina Pro Plan Small Breed Dog Food With Probiotics for Dogs, Shredded Blend Chicken & Rice Formula - 6 lb. Bag
healthy

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

The Purina Pro Plan Small Breed Dog Food With Probiotics for Dogs, Shredded Blend Chicken & Rice Formula - 6 lb. Bag was tracked for 30 day(s). During this period, the Buy Box price was $20.68 against an MSRP/MAP of $20.68. The product's pricing health is currently flagged as healthy.

Tracked 30 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$20.68

MAX PRICE ($)

$20.68

AVG PRICE ($)

$20.68

EROSION (%)

0.00%

MSRP/MAP ($)

$20.68

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $20.68 throughout the tracking period. The floor price held at or above its MSRP of $20.68, showing no erosion during the period.

Tracking window: Sep 1, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 2 sellers, 0% share
Sellers won
1 of 3tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$20.68
at MSRP
30d (100%)
0.00%
3PMetroplex Goods
New
$33.40
+$12.72 above MSRP
0d (0%)
-61.51%
3PBones & Baths
New
$29.99
+$9.31 above MSRP
0d (0%)
-45.02%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Purina Pro Plan Small Breed Dog Food With Probiotics for Dogs, Shredded Blend Chicken & Rice Formula - 6 lb. Bag is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 3 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $20.68
Peak seller pressure3 sellers on Sep 1Highest count during tracking window
Price impact at peak$0.00$20.68 → $20.68
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price held flat at $20.68 throughout the tracking period. Price opened right at MSRP ($20.68). Seller count peaked at 3 on 09/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 30-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (2)

Key Findings

healthy
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

2 3P Sellers

Controlled1 exited

3P activity is limited to 2 sellers — controlled, though 1 have since exited.

Buy Box

Amazon.com

Controlled1P · 30 wins

Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $20.68, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.

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