Buy-box price is 0.0% below MSRP and a 2P seller controls the listing

The AESTURA ATOBARRIER365 Cream with Ceramides, Korean Face Moisturizer for Barrier Repair | 120H lasting Hydration, Ceramide Capsules, Dry & Sensitive Skin, Non-comedogenic, 80 mL / 2.70 fl.oz. was tracked for 31 day(s). During this period, the Buy Box price was $32.00 against an MSRP/MAP of $32.00. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$32.00
MAX PRICE ($)
$32.00
AVG PRICE ($)
$32.00
EROSION (%)
0.00%
MSRP/MAP ($)
$32.00
The product held steady at $32.00 throughout the tracking period. The floor price held at or above its MSRP of $32.00, showing no erosion during the period.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PAESTURA Official· Top | New | $32.00 at MSRP | 31d (100%) | 0.00% |
2PAESTURA | New | $32.00 at MSRP | 0d (0%) | 0.00% |
The Buy Box for AESTURA ATOBARRIER365 Cream with Ceramides, Korean Face Moisturizer for Barrier Repair | 120H lasting Hydration, Ceramide Capsules, Dry & Sensitive Skin, Non-comedogenic, 80 mL / 2.70 fl.oz. is primarily held by AESTURA Official (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Buy-box price held flat at $32.00 throughout the tracking period. Price opened right at MSRP ($32.00). Seller count peaked at 2 on 07/05 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$0.00
Pricing is intact — no measurable erosion from MSRP.
Clean Channel
No 3P sellers detected — the channel is clean.
AESTURA Official
Buy-box is controlled — AESTURA Official (2P) leads with 31 wins at $32.00, and 3P interference is minimal.
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