Buy-box price is 25.4% below MSRP and a 1P seller controls the listing
The Ambi Even & Clear Advanced Fade Cream, Hydroquinone-free, Hyperpigmentation Treatment, Stubborn Dark Spot Corrector, Results In As Little As 2-3 Weeks, Niacinamide, Licorice Root Extract, PHA, 1 Fl Oz was tracked for 24 day(s). During this period, the Buy Box price was $7.49 against an MSRP/MAP of $10.04. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$7.49
MAX PRICE ($)
$7.49
AVG PRICE ($)
$7.49
EROSION (%)
25.40%
MSRP/MAP ($)
$10.04
The product held steady at $7.49 throughout the tracking period. Compared to its MSRP of $10.04, the floor price reflects a severe variance of 25.40% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $7.49 −$2.55 below MSRP | 24d (100%) | 25.40% |
3PWisermerchant | New | $15.02 +$4.98 above MSRP | 0d (0%) | -49.60% |
3PMyreliablemart | New | $14.87 +$4.83 above MSRP | 0d (0%) | -48.11% |
3PiHerb | New | $14.54 +$4.50 above MSRP | 0d (0%) | -44.82% |
3Pepharmastore | New | $15.26 +$5.22 above MSRP | 0d (0%) | -51.99% |
3PAmerica's Outlet | New | $16.99 +$6.95 above MSRP | 0d (0%) | -69.22% |
3Pbeautyforever08 | New | $13.02 +$2.98 above MSRP | 0d (0%) | -29.68% |
3P#1 Beauty Supply | New | $16.99 +$6.95 above MSRP | 0d (0%) | -69.22% |
The Buy Box for Ambi Even & Clear Advanced Fade Cream, Hydroquinone-free, Hyperpigmentation Treatment, Stubborn Dark Spot Corrector, Results In As Little As 2-3 Weeks, Niacinamide, Licorice Root Extract, PHA, 1 Fl Oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 8 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $7.49 throughout the tracking period. It entered the period already $2.55 below MSRP ($10.04), before any crowding pressure arrived. Seller count peaked at 8 on 09/14 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$2.55
Severe erosion — floor is $2.55 (25.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
7 3P Sellers
7 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $7.49, and 3P interference is minimal.
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