Categories/Face Moisturizers/Anua PDRN Hyaluronic Acid 100 Moisturizing Cream, Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare (2.02 fl oz)
healthy

Buy-box price is 20.0% below MSRP and a 2P seller controls the listing

Anua PDRN Hyaluronic Acid 100 Moisturizing Cream, Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare (2.02 fl oz)

Anua PDRN Hyaluronic Acid 100 Moisturizing Cream, Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare (2.02 fl oz)

Anua·
ID B0DWFLY18Y

The Anua PDRN Hyaluronic Acid 100 Moisturizing Cream, Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare (2.02 fl oz) was tracked for 23 day(s). During this period, the Buy Box price ranged from $21.60 to $24.00 against an MSRP/MAP of $27.00. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$21.60

MAX PRICE ($)

$24.00

AVG PRICE ($)

$21.70

EROSION (%)

20.00%

MSRP/MAP ($)

$27.00

Price erosion from MSRP
Severe20.00% below MSRP
MinimalModerateSevere

The product hit a low of $21.60, following a peak of $24.00 during the tracking period. Compared to its MSRP of $27.00, the floor price reflects a severe variance of 20.00% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%2P
2P · 2 sellers, 100% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 23 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PAnua· Top
New
$24.00
−$3.00 below MSRP
23d (100%)
11.11%
2PAzura Co.
New
$24.00
−$3.00 below MSRP
0d (0%)
11.11%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Anua PDRN Hyaluronic Acid 100 Moisturizing Cream, Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare (2.02 fl oz) is primarily held by Anua (2P) with a 100% share, winning the Buy Box for 23 out of 23 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $27.00
Peak seller pressure2 sellers on Sep 13Highest count during tracking window
Price impact at peak$0.00$21.60 → $21.60
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price fell to a floor of $21.60 before recovering to $24.00. It entered the period already $5.40 below MSRP ($27.00), before any crowding pressure arrived. Seller count peaked at 2 on 09/13 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 27 vs last 3 days of 23-day tracking period

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

healthy
Price Erosion

$5.40

Severe20.0% below MSRP

Severe erosion — floor is $5.40 (20.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

Clean1 exited

No 3P sellers detected — the channel is clean.

Buy Box

Anua

Controlled2P · 23 wins

Buy-box is controlled — Anua (2P) leads with 23 wins at $24.00, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $21.60, which is 20.0% below MSRP ($27.00).

2

Escalate directly with Amazon — The lowest price has dropped to $21.60, which is 20.0% below MSRP ($27.00).

Free 7-Day ReportTrack any product listing

Get a Free MAP & Buy Box Compliance Report for Your Product

Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.

Track Your Product

Free