Categories/Face Moisturizers/Anua PDRN Hyaluronic Acid 100 Moisturizing Cream, Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare (2.02 fl oz)
at risk

Buy-box price is 26.3% below MSRP and a 2P seller controls the listing

Anua PDRN Hyaluronic Acid 100 Moisturizing Cream, Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare (2.02 fl oz)

Anua PDRN Hyaluronic Acid 100 Moisturizing Cream, Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare (2.02 fl oz)

Anua·
ID B0DWFLY18Y

The Anua PDRN Hyaluronic Acid 100 Moisturizing Cream, Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare (2.02 fl oz) was tracked for 31 day(s). During this period, the Buy Box price ranged from $17.70 to $24.00 against an MSRP/MAP of $24.00. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$17.70

MAX PRICE ($)

$24.00

AVG PRICE ($)

$23.19

EROSION (%)

26.25%

MSRP/MAP ($)

$24.00

Price erosion from MSRP
Severe26.25% below MSRP
MinimalModerateSevere

The product hit a low of $17.70, following a peak of $24.00 during the tracking period. Compared to its MSRP of $24.00, the floor price reflects a severe variance of 26.25% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%2P
2P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PAnua· Top
New
$24.00
at MSRP
31d (100%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Anua PDRN Hyaluronic Acid 100 Moisturizing Cream, Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare (2.02 fl oz) is primarily held by Anua (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $24.00
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak$0.00$24.00 → $24.00
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $17.70 and $24.00, largely stable over the period. Price opened right at MSRP ($24.00). Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

at risk
Price Erosion

$6.30

Severe26.3% below MSRP

Severe erosion — floor is $6.30 (26.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Anua

Controlled2P · 31 wins

Buy-box is controlled — Anua (2P) leads with 31 wins at $24.00, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $17.70, which is 26.2% below MSRP ($24.00).

2

Escalate directly with Amazon — The lowest price has dropped to $17.70, which is 26.2% below MSRP ($24.00).

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