Buy-box price is 0.0% below MSRP and a 1P seller controls the listing
The Aveeno Calm + Restore Facial Moisturizer Face Cream for Redness Relief, Non-Comedogenic, Ceramide & Vitamin B5, Hydrating for Dry, Sensitive Skin, Hypoallergenic, Fragrance-Free, 1.7 oz was tracked for 24 day(s). During this period, the Buy Box price was $19.97 against an MSRP/MAP of $19.97. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$19.97
MAX PRICE ($)
$19.97
AVG PRICE ($)
$19.97
EROSION (%)
0.00%
MSRP/MAP ($)
$19.97
The product held steady at $19.97 throughout the tracking period. The floor price held at or above its MSRP of $19.97, showing no erosion during the period.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $19.97 at MSRP | 24d (100%) | 0.00% |
3PBeauty Suppliez Inc | New | $18.99 −$0.98 below MSRP | 0d (0%) | 4.91% |
3PSoapify | New | $19.95 −$0.02 below MSRP | 0d (0%) | 0.10% |
3Poverstockdrugstore | New | $28.06 +$8.09 above MSRP | 0d (0%) | -40.51% |
3P1000BEAUTY | New | $18.00 −$1.97 below MSRP | 0d (0%) | 9.86% |
2PTEAM R AND R | New | $20.24 +$0.27 above MSRP | 0d (0%) | -1.35% |
The Buy Box for Aveeno Calm + Restore Facial Moisturizer Face Cream for Redness Relief, Non-Comedogenic, Ceramide & Vitamin B5, Hydrating for Dry, Sensitive Skin, Hypoallergenic, Fragrance-Free, 1.7 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 6 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $19.97 throughout the tracking period. Price opened right at MSRP ($19.97). Seller count peaked at 6 on 09/07, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$0.00
Pricing is intact — no measurable erosion from MSRP.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $19.97, and 3P interference is minimal.
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