Buy-box price is 7.0% below MSRP and a 1P seller controls the listing
The Aveeno Calm + Restore Facial Moisturizer Face Cream for Redness Relief, Non-Comedogenic, Ceramide & Vitamin B5, Hydrating for Dry, Sensitive Skin, Hypoallergenic, Fragrance-Free, 1.7 oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $18.57 to $19.97 against an MSRP/MAP of $19.97. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$18.57
MAX PRICE ($)
$19.97
AVG PRICE ($)
$19.65
EROSION (%)
7.01%
MSRP/MAP ($)
$19.97
The product hit a low of $18.57, following a peak of $19.97 during the tracking period. Compared to its MSRP of $19.97, the floor price reflects a minimal variance of 7.01% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $19.97 at MSRP | 31d (100%) | 0.00% |
3P1000BEAUTY | New | $19.00 −$0.97 below MSRP | 0d (0%) | 4.86% |
2PRA Genie | New | $36.58 +$16.61 above MSRP | 0d (0%) | -83.17% |
3Poverstockdrugstore | New | $28.06 +$8.09 above MSRP | 0d (0%) | -40.51% |
2PTEAM R AND R | New | $20.24 +$0.27 above MSRP | 0d (0%) | -1.35% |
3PBeauty Suppliez Inc | New | $18.99 −$0.98 below MSRP | 0d (0%) | 4.91% |
3PSoapify | New | $19.99 +$0.02 above MSRP | 0d (0%) | -0.10% |
The Buy Box for Aveeno Calm + Restore Facial Moisturizer Face Cream for Redness Relief, Non-Comedogenic, Ceramide & Vitamin B5, Hydrating for Dry, Sensitive Skin, Hypoallergenic, Fragrance-Free, 1.7 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 7 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $18.57 before recovering to $19.97. It entered the period already $1.40 below MSRP ($19.97), before any crowding pressure arrived. Seller count peaked at 7 on 07/16 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$1.40
Moderate erosion — floor price is $1.40 (7.0%) below MSRP and slipping.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $19.97, and 3P interference is minimal.
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