Categories/Face Moisturizers/Aveeno Calm + Restore Facial Moisturizer Face Cream for Redness Relief, Non-Comedogenic, Ceramide & Vitamin B5, Hydrating for Dry, Sensitive Skin, Hypoallergenic, Fragrance-Free, 1.7 oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

healthy
amazon.comID B0B2KTBK51
Aveeno Calm + Restore Facial Moisturizer Face Cream for Redness Relief, Non-Comedogenic, Ceramide & Vitamin B5, Hydrating for Dry, Sensitive Skin, Hypoallergenic, Fragrance-Free, 1.7 oz

Aveeno Calm + Restore Facial Moisturizer Face Cream for Redness Relief, Non-Comedogenic, Ceramide & Vitamin B5, Hydrating for Dry, Sensitive Skin, Hypoallergenic, Fragrance-Free, 1.7 oz

Aveeno

The Aveeno Calm + Restore Facial Moisturizer Face Cream for Redness Relief, Non-Comedogenic, Ceramide & Vitamin B5, Hydrating for Dry, Sensitive Skin, Hypoallergenic, Fragrance-Free, 1.7 oz was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $18.57 to $19.97 against an MSRP/MAP of $19.97. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$18.57

MAX PRICE ($)

$19.97

AVG PRICE ($)

$19.65

MINIMAL EROSION

7.01%

MSRP/MAP ($)

$19.97

Price erosion from MSRP7.01% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $19.97, following a peak of $19.97 during the tracking period. Compared to its MSRP of $19.97, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller2P 2 sellers3P 4 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$19.97
+$0.00
31(100%)
0.00%
2PTEAM R AND R
New
$20.24
+$0.27
0(0%)
-1.35%
3P1000BEAUTY
New
$19.00
−$0.97
0(0%)
4.86%
3PBeauty Suppliez Inc
New
$18.99
−$0.98
0(0%)
4.91%
3Poverstockdrugstore
New
$28.06
+$8.09
0(0%)
-40.51%
3PSoapify
New
$19.99
+$0.02
0(0%)
-0.10%
2PRA Genie
New
$36.58
+$16.61
0(0%)
-83.17%
The Buy Box for Aveeno Calm + Restore Facial Moisturizer Face Cream for Redness Relief, Non-Comedogenic, Ceramide & Vitamin B5, Hydrating for Dry, Sensitive Skin, Hypoallergenic, Fragrance-Free, 1.7 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 7 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $19.97

Peak Seller Pressure

7 sellers on Jul 16

Price held at $19.97

Price Trend

Recovering

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 07/16

Buy-box price fell to a floor of $18.57 before recovering to $19.97. It entered the period already $1.40 below MSRP ($19.97), before any crowding pressure arrived. Seller count peaked at 7 on 07/16 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PBeauty Suppliez Inc

Last Jul 23 · $18.99 · 0 Buy Box Wins

Persistent (6)
1PAmazon.com

31d · avg $19.65 · 31 Buy Box Wins · ↑ rising

2PTEAM R AND R

31d · avg $20.24 · 0 Buy Box Wins · stable

3P1000BEAUTY

31d · avg $19.00 · 0 Buy Box Wins · stable

3Poverstockdrugstore

31d · avg $28.06 · 0 Buy Box Wins · stable

3PSoapify

31d · avg $20.38 · 0 Buy Box Wins · ↓ falling

2PRA Genie

16d · avg $36.58 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$1.40

Moderate · 7.0% below MSRP

Moderate erosion — floor price is $1.40 (7.0%) below MSRP and slipping.

Seller Activity

4 3P sellers

Crowded · 1 exited

4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Amazon.com

1P · 31 wins · $19.97

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $19.97, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $18.57, which is 7.0% below MSRP ($19.97).

2

Review MAP compliance — The lowest price has dropped to $18.57, which is 7.0% below MSRP ($19.97).