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You can view 3P seller crowding, buy box ownership, and price erosion trends of products. You can also request a free report for your product.

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The report is updated monthly, with insights reflecting the entire tracking period.

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Categories/Face Moisturizers/Aveeno Calm + Restore Oat Gel Facial Moisturizer for Sensitive Skin, Fast-Absorbing, Soothing Lightweight Gel Cream with Prebiotic Oat & Feverfew, Fragrance-Free & Hypoallergenic, 1.7 oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

at risk

ID B08D9MSGVQ

Aveeno Calm + Restore Oat Gel Facial Moisturizer for Sensitive Skin, Fast-Absorbing, Soothing Lightweight Gel Cream with Prebiotic Oat & Feverfew, Fragrance-Free & Hypoallergenic, 1.7 oz

Aveeno

The Aveeno Calm + Restore Oat Gel Facial Moisturizer for Sensitive Skin, Fast-Absorbing, Soothing Lightweight Gel Cream with Prebiotic Oat & Feverfew, Fragrance-Free & Hypoallergenic, 1.7 oz was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price was $19.97 against an MSRP/MAP of $26.68. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days

Last updated Jul 31, 2026

Price Overview

Severe erosion

FLOOR PRICE ($)

$19.97

MAX PRICE ($)

$19.97

AVG PRICE ($)

$19.97

SEVERE EROSION

25.15%

MSRP/MAP ($)

$26.68

Price erosion from MSRP25.15% below MSRP

Jul 1, 2026Jul 31, 2026

The product is currently selling at $19.97, following a peak of $19.97 during the tracking period. Compared to its MSRP of $26.68, the current price reflects a severe variance of 25.1% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller2P 3 sellers3P 5 sellers

Seller	Condition	Current Price ($)	Buy Box Days	Erosion (%)
1PAmazon.com· Top	New	$19.97 −$6.71	31(100%)	25.15%
3PEAGLE SIAL LLC	New	$35.49 +$8.81	0(0%)	-33.02%
3Pgreat quality products...	New	$24.11 −$2.57	0(0%)	9.63%
3PHey Pharma	New	$26.34 −$0.34	0(0%)	1.27%
3PKEMFIT	New	$28.99 +$2.31	0(0%)	-8.66%
2PLAKESIDE SHIPPING	New	$34.95 +$8.27	0(0%)	-31.00%
2PThe Grateful Merchant	New	$25.99 −$0.69	0(0%)	2.59%
3PThrifty White Health Essentials	New	$20.85 −$5.83	0(0%)	21.85%
2PPoppy & Pepper	New	$24.95 −$1.73	0(0%)	6.48%

The Buy Box for Aveeno Calm + Restore Oat Gel Facial Moisturizer for Sensitive Skin, Fast-Absorbing, Soothing Lightweight Gel Cream with Prebiotic Oat & Feverfew, Fragrance-Free & Hypoallergenic, 1.7 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 9 total sellers have won the Buy Box.

Seller Density vs. Price Erosion

Buy-box priceActive sellers (scaled)MSRP $26.68

Peak Seller Pressure

9 sellers on Jul 18

Price held at $19.97

Price Trend

Stable

0.0% recovery vs floor

Seller Proliferation

→ Stable

+0.07/day avg · +2 net

Peak +1 on 07/12

Buy-box price held flat at $19.97 throughout the tracking period. It entered the period already $6.71 below MSRP ($26.68), before any crowding pressure arrived. Seller count peaked at 9 on 07/18 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

1 seller exited with no new entrants — competitive pressure may be easing.

New Entrants (0)

No new sellers in recent period.

Exited (1)

2PPoppy & Pepper

Last Jul 24 · $24.95 · 0 Buy Box Wins

Persistent (8)

1PAmazon.com

31d · avg $19.97 · 31 Buy Box Wins · stable

3PEAGLE SIAL LLC

31d · avg $35.49 · 0 Buy Box Wins · stable

3Pgreat quality products...

31d · avg $25.19 · 0 Buy Box Wins · stable

3PHey Pharma

31d · avg $25.22 · 0 Buy Box Wins · ↑ rising

2PLAKESIDE SHIPPING

31d · avg $34.95 · 0 Buy Box Wins · stable

3PThrifty White Health Essentials

31d · avg $20.85 · 0 Buy Box Wins · stable

3PKEMFIT

20d · avg $28.99 · 0 Buy Box Wins · stable

2PThe Grateful Merchant

14d · avg $25.99 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.

Key Findings

at risk

Price Erosion

$6.71

Severe · 25.1% below MSRP

Severe erosion — floor is $6.71 (25.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

5 3P sellers

Crowded · 1 exited

5 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Amazon.com

1P · 31 wins · $19.97

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $19.97, and 3P interference is minimal.

Recommended Actions

Immediate pricing intervention required — The lowest price has dropped to $19.97, which is 25.1% below MSRP ($26.68).

Escalate directly with Amazon — The lowest price has dropped to $19.97, which is 25.1% below MSRP ($26.68).