Buy-box price is 25.1% below MSRP and a 1P seller controls the listing
The Aveeno Calm + Restore Oat Gel Facial Moisturizer for Sensitive Skin, Fast-Absorbing, Soothing Lightweight Gel Cream with Prebiotic Oat & Feverfew, Fragrance-Free & Hypoallergenic, 1.7 oz was tracked for 31 day(s). During this period, the Buy Box price was $19.97 against an MSRP/MAP of $26.68. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$19.97
MAX PRICE ($)
$19.97
AVG PRICE ($)
$19.97
EROSION (%)
25.15%
MSRP/MAP ($)
$26.68
The product held steady at $19.97 throughout the tracking period. Compared to its MSRP of $26.68, the floor price reflects a severe variance of 25.15% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $19.97 −$6.71 below MSRP | 31d (100%) | 25.15% |
2PThe Grateful Merchant | New | $25.99 −$0.69 below MSRP | 0d (0%) | 2.59% |
2PLAKESIDE SHIPPING | New | $34.95 +$8.27 above MSRP | 0d (0%) | -31.00% |
3PThrifty White Health Essentials | New | $20.85 −$5.83 below MSRP | 0d (0%) | 21.85% |
3PHey Pharma | New | $26.34 −$0.34 below MSRP | 0d (0%) | 1.27% |
2PPoppy & Pepper | New | $24.95 −$1.73 below MSRP | 0d (0%) | 6.48% |
3PKEMFIT | New | $28.99 +$2.31 above MSRP | 0d (0%) | -8.66% |
3PEAGLE SIAL LLC | New | $35.49 +$8.81 above MSRP | 0d (0%) | -33.02% |
3Pgreat quality products... | New | $24.11 −$2.57 below MSRP | 0d (0%) | 9.63% |
The Buy Box for Aveeno Calm + Restore Oat Gel Facial Moisturizer for Sensitive Skin, Fast-Absorbing, Soothing Lightweight Gel Cream with Prebiotic Oat & Feverfew, Fragrance-Free & Hypoallergenic, 1.7 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 9 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $19.97 throughout the tracking period. It entered the period already $6.71 below MSRP ($26.68), before any crowding pressure arrived. Seller count peaked at 9 on 07/18 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$6.71
Severe erosion — floor is $6.71 (25.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
5 3P Sellers
5 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $19.97, and 3P interference is minimal.
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