Buy-box price is 43.8% below MSRP and a 1P seller controls the listing
The Aveeno Calm + Restore Oat Gel Facial Moisturizer for Sensitive Skin, Fast-Absorbing, Soothing Lightweight Gel Cream with Prebiotic Oat & Feverfew, Fragrance-Free & Hypoallergenic, 1.7 oz was tracked for 24 day(s). During this period, the Buy Box price was $14.99 against an MSRP/MAP of $26.68. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$14.99
MAX PRICE ($)
$14.99
AVG PRICE ($)
$14.99
EROSION (%)
43.82%
MSRP/MAP ($)
$26.68
The product held steady at $14.99 throughout the tracking period. Compared to its MSRP of $26.68, the floor price reflects a severe variance of 43.82% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $14.99 −$11.69 below MSRP | 24d (100%) | 43.82% |
3PPremier Retail Solutions | New | $20.75 −$5.93 below MSRP | 0d (0%) | 22.23% |
3Pgreat quality products... | New | $24.14 −$2.54 below MSRP | 0d (0%) | 9.52% |
3PThrifty White Health Essentials | New | $21.69 −$4.99 below MSRP | 0d (0%) | 18.70% |
3PEAGLE SIAL LLC | New | $35.49 +$8.81 above MSRP | 0d (0%) | -33.02% |
3PKEMFIT | New | $28.99 +$2.31 above MSRP | 0d (0%) | -8.66% |
3PHey Pharma | New | $26.09 −$0.59 below MSRP | 0d (0%) | 2.21% |
2POnline Minimarket | New | $14.97 −$11.71 below MSRP | 0d (0%) | 43.89% |
The Buy Box for Aveeno Calm + Restore Oat Gel Facial Moisturizer for Sensitive Skin, Fast-Absorbing, Soothing Lightweight Gel Cream with Prebiotic Oat & Feverfew, Fragrance-Free & Hypoallergenic, 1.7 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 8 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $14.99 throughout the tracking period. It entered the period already $11.69 below MSRP ($26.68), before any crowding pressure arrived. Seller count peaked at 7 on 09/17, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 3P seller exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$11.69
Severe erosion — floor is $11.69 (43.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
6 3P Sellers
6 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $14.99, and 3P interference is minimal.
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