Categories/Face Moisturizers/Aveeno Clear Complexion Acne Facial Moisturizer, Soy, 4 fl. oz
at risk

Buy-box price is 25.3% below MSRP and a 1P seller controls the listing

Aveeno Clear Complexion Acne Facial Moisturizer, Soy, 4 fl. oz

Aveeno Clear Complexion Acne Facial Moisturizer, Soy, 4 fl. oz

Aveeno·
ID 10818472

The Aveeno Clear Complexion Acne Facial Moisturizer, Soy, 4 fl. oz was tracked for 23 day(s). During this period, the Buy Box price was $18.97 against an MSRP/MAP of $25.40. The product's pricing health is currently flagged as at risk.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$18.97

MAX PRICE ($)

$18.97

AVG PRICE ($)

$18.97

EROSION (%)

25.31%

MSRP/MAP ($)

$25.40

Price erosion from MSRP
Severe25.31% below MSRP
MinimalModerateSevere

The product held steady at $18.97 throughout the tracking period. Compared to its MSRP of $25.40, the floor price reflects a severe variance of 25.31% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share2P · 1 seller, 0% share3P · 3 sellers, 0% share
Sellers won
1 of 5tracked sellers
Changed hands
0 timesover 23 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$18.97
−$6.43 below MSRP
23d (100%)
25.31%
3PWisermerchant
New
$27.04
+$1.64 above MSRP
0d (0%)
-6.46%
2PTonerNeeds
New
$18.94
−$6.46 below MSRP
0d (0%)
25.43%
3PHey Pharma
New
$28.02
+$2.62 above MSRP
0d (0%)
-10.31%
3PAmericaRx Smart Shop
New
$28.23
+$2.83 above MSRP
0d (0%)
-11.14%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Aveeno Clear Complexion Acne Facial Moisturizer, Soy, 4 fl. oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 23 out of 23 tracked days. Only 1 of 5 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $25.40
Peak seller pressure4 sellers on Sep 7Highest count during tracking window
Price impact at peak−$6.43$25.40 → $18.97
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.1/day avg · -1 net

Buy-box price held flat at $18.97 throughout the tracking period. It entered the period already $6.43 below MSRP ($25.40), before any crowding pressure arrived. Seller count peaked at 4 on 09/07, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 23-day tracking period

1 3P seller exited the listing — channel cleanup signal.

2 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (2)
Persistent (3)

Key Findings

at risk
Price Erosion

$6.43

Severe25.3% below MSRP

Severe erosion — floor is $6.43 (25.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

3 3P Sellers

Crowded2 exited

3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Walmart.com

Controlled1P · 23 wins

Buy-box is controlled — Walmart.com (1P) leads with 23 wins at $18.97, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $18.97, which is 25.3% below MSRP ($25.40).

2

Escalate directly with Walmart — The lowest price has dropped to $18.94, which is 25.3% below MSRP ($25.40).

Free 7-Day ReportTrack any product listing

Get a Free MAP & Buy Box Compliance Report for Your Product

Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.

Track Your Product

Free