Buy-box price is 0.0% below MSRP and a 1P seller controls the listing
Aveeno Daily Moisturizing Face Lotion with Oat for Dry Skin, 5 fl oz
The Aveeno Daily Moisturizing Face Lotion with Oat for Dry Skin, 5 fl oz was tracked for 22 day(s). During this period, the Buy Box price was $9.97 against an MSRP/MAP of $9.97. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$9.97
MAX PRICE ($)
$9.97
AVG PRICE ($)
$9.97
EROSION (%)
0.00%
MSRP/MAP ($)
$9.97
The product held steady at $9.97 throughout the tracking period. The floor price held at or above its MSRP of $9.97, showing no erosion during the period.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $9.97 at MSRP | 22d (100%) | 0.00% |
3PBuyDBest Incorporated | New | $13.60 +$3.63 above MSRP | 0d (0%) | -36.41% |
The Buy Box for Aveeno Daily Moisturizing Face Lotion with Oat for Dry Skin, 5 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $9.97 throughout the tracking period. Price opened right at MSRP ($9.97). Seller count peaked at 2 on 09/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$0.00
Pricing is intact — no measurable erosion from MSRP.
1 3P Seller
3P activity is limited to 1 seller — controlled.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 22 wins at $9.97, and 3P interference is minimal.
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