Categories/Face Moisturizers/Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 15, 4 oz

Beauty > Skincare > Moisturizers > Face Moisturizers

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walmart.comID 458581675
Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 15, 4 oz

Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 15, 4 oz

Aveeno

The Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 15, 4 oz was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price was $18.47 against an MSRP/MAP of $18.47. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$18.47

MAX PRICE ($)

$18.47

AVG PRICE ($)

$18.47

MINIMAL EROSION

0.00%

MSRP/MAP ($)

$18.47

Price erosion from MSRP0.00% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $18.47, following a peak of $18.47 during the tracking period. Compared to its MSRP of $18.47, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 30d

1P leads with 100% of Buy Box days

1P 1 seller3P 3 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$18.47
+$0.00
30(100%)
0.00%
3PKav Sales
New
$22.63
+$4.16
0(0%)
-22.52%
3PHey Pharma
New
$26.87
+$8.40
0(0%)
-45.48%
3PAmericaRx Smart Shop
New
$28.01
+$9.54
0(0%)
-51.65%
The Buy Box for Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 15, 4 oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $18.47

Peak Seller Pressure

4 sellers on Jul 2

Price held at $18.47

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 07/02

Buy-box price held flat at $18.47 throughout the tracking period. Price opened right at MSRP ($18.47). Seller count peaked at 4 on 07/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PKav Sales

Last Jul 13 · $22.63 · 0 Buy Box Wins

Persistent (3)
1PWalmart.com

30d · avg $18.47 · 30 Buy Box Wins · stable

3PAmericaRx Smart Shop

30d · avg $28.01 · 0 Buy Box Wins · stable

3PHey Pharma

30d · avg $26.87 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

At MSRP

Intact

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

3 3P sellers

Crowded · 1 exited

3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Walmart.com

1P · 30 wins · $18.47

Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $18.47, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.