Categories/Face Moisturizers/Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 15, 4 oz
healthy

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 15, 4 oz

Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 15, 4 oz

Aveeno·
ID 458581675

The Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 15, 4 oz was tracked for 22 day(s). During this period, the Buy Box price was $18.47 against an MSRP/MAP of $18.47. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$18.47

MAX PRICE ($)

$18.47

AVG PRICE ($)

$18.47

EROSION (%)

0.00%

MSRP/MAP ($)

$18.47

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $18.47 throughout the tracking period. The floor price held at or above its MSRP of $18.47, showing no erosion during the period.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share2P · 1 seller, 0% share3P · 2 sellers, 0% share
Sellers won
1 of 4tracked sellers
Changed hands
0 timesover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$18.47
at MSRP
22d (100%)
0.00%
3PHey Pharma
New
$26.87
+$8.40 above MSRP
0d (0%)
-45.48%
2PKav Sales
New
$22.63
+$4.16 above MSRP
0d (0%)
-22.52%
3PAmericaRx Smart Shop
New
$28.01
+$9.54 above MSRP
0d (0%)
-51.65%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 15, 4 oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days. Only 1 of 4 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $18.47
Peak seller pressure4 sellers on Sep 9Highest count during tracking window
Price impact at peak$0.00$18.47 → $18.47
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $18.47 throughout the tracking period. Price opened right at MSRP ($18.47). Seller count peaked at 4 on 09/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (4)

Key Findings

healthy
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

2 3P Sellers

ControlledStable

3P activity is limited to 2 sellers — controlled.

Buy Box

Walmart.com

Controlled1P · 22 wins

Buy-box is controlled — Walmart.com (1P) leads with 22 wins at $18.47, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.

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