Buy-box price is 0.0% below MSRP and a 1P seller controls the listing
Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 15, 4 oz
The Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 15, 4 oz was tracked for 30 day(s). During this period, the Buy Box price was $18.47 against an MSRP/MAP of $18.47. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$18.47
MAX PRICE ($)
$18.47
AVG PRICE ($)
$18.47
EROSION (%)
0.00%
MSRP/MAP ($)
$18.47
The product held steady at $18.47 throughout the tracking period. The floor price held at or above its MSRP of $18.47, showing no erosion during the period.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $18.47 at MSRP | 30d (100%) | 0.00% |
3PAmericaRx Smart Shop | New | $28.01 +$9.54 above MSRP | 0d (0%) | -51.65% |
3PKav Sales | New | $22.63 +$4.16 above MSRP | 0d (0%) | -22.52% |
3PHey Pharma | New | $26.87 +$8.40 above MSRP | 0d (0%) | -45.48% |
The Buy Box for Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 15, 4 oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $18.47 throughout the tracking period. Price opened right at MSRP ($18.47). Seller count peaked at 4 on 07/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$0.00
Pricing is intact — no measurable erosion from MSRP.
3 3P Sellers
3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $18.47, and 3P interference is minimal.
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