Buy-box price is 0.0% below MSRP and a 1P seller controls the listing
Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 30, 2.3 oz
The Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 30, 2.3 oz was tracked for 30 day(s). During this period, the Buy Box price was $18.47 against an MSRP/MAP of $18.47. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$18.47
MAX PRICE ($)
$18.47
AVG PRICE ($)
$18.47
EROSION (%)
0.00%
MSRP/MAP ($)
$18.47
The product held steady at $18.47 throughout the tracking period. The floor price held at or above its MSRP of $18.47, showing no erosion during the period.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $18.47 at MSRP | 30d (100%) | 0.00% |
3PAmericaRx Smart Shop | New | $26.60 +$8.13 above MSRP | 0d (0%) | -44.02% |
3PKav Sales | New | $18.23 −$0.24 below MSRP | 0d (0%) | 1.30% |
3PHey Pharma | New | $27.27 +$8.80 above MSRP | 0d (0%) | -47.64% |
The Buy Box for Aveeno Positively Radiant Daily Face Moisturizer Lotion with SPF 30, 2.3 oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $18.47 throughout the tracking period. Price opened right at MSRP ($18.47). Seller count peaked at 3 on 07/01, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
3 3P sellers exited the listing — channel cleanup signal.
3 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$0.00
Pricing is intact — no measurable erosion from MSRP.
3 3P Sellers
3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $18.47, and 3P interference is minimal.
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