Categories/Face Moisturizers/Avène Cicalfate+ Restorative Protective Cream, Face Moisturizer, face cream for sensitive skin, helps restore skin barrier, restorative cream, safe for infants, children and adults
at risk

Buy-box price is 30.0% below MSRP and a 1P seller controls the listing

Avène Cicalfate+ Restorative Protective Cream, Face Moisturizer, face cream for sensitive skin, helps restore skin barrier, restorative cream, safe for infants, children and adults

Avène Cicalfate+ Restorative Protective Cream, Face Moisturizer, face cream for sensitive skin, helps restore skin barrier, restorative cream, safe for infants, children and adults

Eau Thermale Avène·
ID B07XG1PLJF

The Avène Cicalfate+ Restorative Protective Cream, Face Moisturizer, face cream for sensitive skin, helps restore skin barrier, restorative cream, safe for infants, children and adults was tracked for 24 day(s). During this period, the Buy Box price ranged from $18.20 to $26.00 against an MSRP/MAP of $26.00. The product's pricing health is currently flagged as at risk.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$18.20

MAX PRICE ($)

$26.00

AVG PRICE ($)

$22.43

EROSION (%)

30.00%

MSRP/MAP ($)

$26.00

Price erosion from MSRP
Severe30.00% below MSRP
MinimalModerateSevere

The product hit a low of $18.20, following a peak of $26.00 during the tracking period. Compared to its MSRP of $26.00, the floor price reflects a severe variance of 30.00% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share2P · 1 seller, 0% share3P · 1 seller, 0% share
Sellers won
1 of 3tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$18.20
−$7.80 below MSRP
24d (100%)
30.00%
3PLovelySkin Inc
New
$26.00
at MSRP
0d (0%)
0.00%
2PLovelySkin Inc
New
$26.00
at MSRP
0d (0%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Avène Cicalfate+ Restorative Protective Cream, Face Moisturizer, face cream for sensitive skin, helps restore skin barrier, restorative cream, safe for infants, children and adults is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 3 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $26.00
Peak seller pressure2 sellers on Sep 7Highest count during tracking window
Price impact at peak$0.00$26.00 → $26.00
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price declined from $26.00 to $18.20 — a $7.80 drop over 24 days. Price opened right at MSRP ($26.00). Seller count peaked at 2 on 09/07 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (3)

Key Findings

at risk
Price Erosion

$7.80

Severe30.0% below MSRP

Severe erosion — floor is $7.80 (30.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

ControlledStable

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $18.20, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $18.20, which is 30.0% below MSRP ($26.00).

2

Escalate directly with Amazon — The lowest price has dropped to $18.20, which is 30.0% below MSRP ($26.00).

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