Buy-box price is 24.0% below MSRP and a 2P seller controls the listing

The Beauty of Joseon Dynasty Cream Hydrating Face Moisturizer for Dry, Sensitive Skin, Korean Skincare for Men and Women 50ml, 1.69 fl.oz. was tracked for 31 day(s). During this period, the Buy Box price ranged from $18.24 to $24.00 against an MSRP/MAP of $24.00. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$18.24
MAX PRICE ($)
$24.00
AVG PRICE ($)
$23.49
EROSION (%)
24.00%
MSRP/MAP ($)
$24.00
The product hit a low of $18.24, following a peak of $24.00 during the tracking period. Compared to its MSRP of $24.00, the floor price reflects a severe variance of 24.00% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PBEAUTY OF JOSEON OFFICIAL· Top | New | $24.00 at MSRP | 31d (100%) | 0.00% |
The Buy Box for Beauty of Joseon Dynasty Cream Hydrating Face Moisturizer for Dry, Sensitive Skin, Korean Skincare for Men and Women 50ml, 1.69 fl.oz. is primarily held by BEAUTY OF JOSEON OFFICIAL (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.
Buy-box price fell to a floor of $18.24 before recovering to $24.00. It entered the period already $5.76 below MSRP ($24.00), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
$5.76
Severe erosion — floor is $5.76 (24.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
BEAUTY OF JOSEON OFFICIAL
Buy-box is controlled — BEAUTY OF JOSEON OFFICIAL (2P) leads with 31 wins at $24.00, and 3P interference is minimal.
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