Buy-box price is 20.0% below MSRP and a 1P seller controls the listing
The BYOMA Moisturizing Gel Cream - Barrier Repair Cream/Gel Face Lotion with Niacinamide and Green Tea - Ceramide Face Moisturizer for Dry Skin - Alcohol Free, Oil Free Face Moisturizer - 1.69 fl. oz was tracked for 24 day(s). During this period, the Buy Box price ranged from $11.99 to $13.99 against an MSRP/MAP of $14.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$11.99
MAX PRICE ($)
$13.99
AVG PRICE ($)
$13.07
EROSION (%)
20.01%
MSRP/MAP ($)
$14.99
The product hit a low of $11.99, following a peak of $13.99 during the tracking period. Compared to its MSRP of $14.99, the floor price reflects a severe variance of 20.01% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $11.99 −$3.00 below MSRP | 24d (100%) | 20.01% |
3PBe-Zone | New | $28.60 +$13.61 above MSRP | 0d (0%) | -90.79% |
The Buy Box for BYOMA Moisturizing Gel Cream - Barrier Repair Cream/Gel Face Lotion with Niacinamide and Green Tea - Ceramide Face Moisturizer for Dry Skin - Alcohol Free, Oil Free Face Moisturizer - 1.69 fl. oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $13.99 to $11.99 — a $2.00 drop over 24 days. It entered the period already $1.00 below MSRP ($14.99), before any crowding pressure arrived. Seller count peaked at 2 on 09/19 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$3.00
Severe erosion — floor is $3.00 (20.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $11.99, and 3P interference is minimal.
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