Buy-box price is 6.7% below MSRP and a 1P seller controls the listing
The BYOMA Moisturizing Gel Cream - Barrier Repair Cream/Gel Face Lotion with Niacinamide and Green Tea - Ceramide Face Moisturizer for Dry Skin - Alcohol Free, Oil Free Face Moisturizer - 1.69 fl. oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $13.99 to $14.99 against an MSRP/MAP of $14.99. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$13.99
MAX PRICE ($)
$14.99
AVG PRICE ($)
$14.02
EROSION (%)
6.67%
MSRP/MAP ($)
$14.99
The product hit a low of $13.99, following a peak of $14.99 during the tracking period. Compared to its MSRP of $14.99, the floor price reflects a minimal variance of 6.67% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $13.99 −$1.00 below MSRP | 31d (100%) | 6.67% |
2PAmazon Resale | New | $9.79 −$5.20 below MSRP | 0d (0%) | 34.69% |
3PBe-Zone | New | $30.60 +$15.61 above MSRP | 0d (0%) | -104.14% |
The Buy Box for BYOMA Moisturizing Gel Cream - Barrier Repair Cream/Gel Face Lotion with Niacinamide and Green Tea - Ceramide Face Moisturizer for Dry Skin - Alcohol Free, Oil Free Face Moisturizer - 1.69 fl. oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $13.99 and $14.99, largely stable over the period. It entered the period already $1.00 below MSRP ($14.99), before any crowding pressure arrived. Seller count peaked at 3 on 07/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$1.00
Moderate erosion — floor price is $1.00 (6.7%) below MSRP and slipping.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 1 have since exited.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $13.99, and 3P interference is minimal.
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