Buy-box price is 20.3% below MSRP and a 1P seller controls the listing
The BYOMA Moisturizing Rich Cream - Barrier Repair Cream Face Lotion with Bakuchiol & Shea Extract - Ceramide Face Moisturizer for Dry Skin - Anti Wrinkle, Alcohol Free Face Moisturizer - 1.69 fl.oz was tracked for 24 day(s). During this period, the Buy Box price ranged from $12.74 to $15.99 against an MSRP/MAP of $15.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$12.74
MAX PRICE ($)
$15.99
AVG PRICE ($)
$14.50
EROSION (%)
20.33%
MSRP/MAP ($)
$15.99
The product hit a low of $12.74, following a peak of $15.99 during the tracking period. Compared to its MSRP of $15.99, the floor price reflects a severe variance of 20.33% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $12.74 −$3.25 below MSRP | 24d (100%) | 20.33% |
3PBe-Zone | New | $31.00 +$15.01 above MSRP | 0d (0%) | -93.87% |
The Buy Box for BYOMA Moisturizing Rich Cream - Barrier Repair Cream Face Lotion with Bakuchiol & Shea Extract - Ceramide Face Moisturizer for Dry Skin - Anti Wrinkle, Alcohol Free Face Moisturizer - 1.69 fl.oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $15.99 to $12.74 — a $3.25 drop over 24 days. Price opened right at MSRP ($15.99). Seller count peaked at 2 on 09/07 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$3.25
Severe erosion — floor is $3.25 (20.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $12.74, and 3P interference is minimal.
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