Buy-box price is 10.0% below MSRP and a 2P seller controls the listing

The CENTELLIAN 24 Expert Madeca Cream Active Renew PDRN (Firming Cream, 1.69 fl oz) – Elasticity, Soothing & Hydrating Face Moisturizer with TECA-PDRN, Hyaluronic Acid & Glutathione, Korean Skin Care was tracked for 24 day(s). During this period, the Buy Box price was $34.20 against an MSRP/MAP of $38.00. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$34.20
MAX PRICE ($)
$34.20
AVG PRICE ($)
$34.20
EROSION (%)
10.00%
MSRP/MAP ($)
$38.00
The product held steady at $34.20 throughout the tracking period. Compared to its MSRP of $38.00, the floor price reflects a moderate variance of 10.00% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PCENTELLIAN 24 Official· Top | New | $34.20 −$3.80 below MSRP | 24d (100%) | 10.00% |
2PNEW B & M | New | $34.20 −$3.80 below MSRP | 0d (0%) | 10.00% |
2PUpTrade Ventures LLC., | New | $35.61 −$2.39 below MSRP | 0d (0%) | 6.29% |
The Buy Box for CENTELLIAN 24 Expert Madeca Cream Active Renew PDRN (Firming Cream, 1.69 fl oz) – Elasticity, Soothing & Hydrating Face Moisturizer with TECA-PDRN, Hyaluronic Acid & Glutathione, Korean Skin Care is primarily held by CENTELLIAN 24 Official (2P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Buy-box price held flat at $34.20 throughout the tracking period. It entered the period already $3.80 below MSRP ($38.00), before any crowding pressure arrived. Seller count peaked at 2 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$3.80
Significant erosion — floor is $3.80 (10.0%) below MSRP; the pricing anchor is under real pressure.
Clean Channel
No 3P sellers detected — the channel is clean.
CENTELLIAN 24 Official
Buy-box is controlled — CENTELLIAN 24 Official (2P) leads with 24 wins at $34.20, and 3P interference is minimal.
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