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Centellian 24
The CENTELLIAN 24 Expert Madeca Cream Active Renew PDRN (Firming Cream, 1.69 fl oz) – Elasticity, Soothing & Hydrating Face Moisturizer with TECA-PDRN, Hyaluronic Acid & Glutathione, Korean Skin Care was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $21.66 to $38.00 against an MSRP/MAP of $38.00. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$21.66
MAX PRICE ($)
$38.00
AVG PRICE ($)
$34.87
SEVERE EROSION
43.00%
MSRP/MAP ($)
$38.00
The product is currently selling at $34.62, following a peak of $38.00 during the tracking period. Compared to its MSRP of $38.00, the current price reflects a minimal variance of 8.9% erosion.
Buy Box Share
2P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
2PCENTELLIAN 24 Official· Top | New | $34.62 −$3.38 | 31(100%) | 8.89% |
2PNaisuu | New | $34.20 −$3.80 | 0(0%) | 10.00% |
2PNEW B & M | New | $34.62 −$3.38 | 0(0%) | 8.89% |
2PUpTrade Ventures LLC., | New | $45.94 +$7.94 | 0(0%) | -20.89% |
Peak Seller Pressure
3 sellers on Jul 16
Price held at $38.00
Price Trend
Eroding
Seller Proliferation
→ Stable
+0.07/day avg · +2 net
Peak +1 on 07/05
Buy-box price declined from $38.00 to $34.62 — a $3.38 drop over 31 days. Price opened right at MSRP ($38.00). Seller count peaked at 3 on 07/16 — adding +2 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
Watchlist
No new sellers in recent period.
Last Jul 5 · $34.20 · 0 Buy Box Wins
31d · avg $34.87 · 31 Buy Box Wins · ↓ falling
18d · avg $33.71 · 0 Buy Box Wins · ↓ falling
16d · avg $45.94 · 0 Buy Box Wins · stable
$16.34
Severe · 43.0% below MSRP
Severe erosion — floor is $16.34 (43.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean
Clean · 1 exited
No 3P sellers detected — the channel is clean.
CENTELLIAN 24 Official
2P · 31 wins · $34.62
Buy-box is controlled — CENTELLIAN 24 Official (2P) leads with 31 wins at $34.62, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $21.66, which is 43.0% below MSRP ($38.00).
Escalate directly with Amazon — The lowest price has dropped to $21.66, which is 43.0% below MSRP ($38.00).