Buy-box price is 43.0% below MSRP and a 2P seller controls the listing
The CENTELLIAN 24 Expert Madeca Cream Active Renew PDRN (Firming Cream, 1.69 fl oz) – Elasticity, Soothing & Hydrating Face Moisturizer with TECA-PDRN, Hyaluronic Acid & Glutathione, Korean Skin Care was tracked for 31 day(s). During this period, the Buy Box price ranged from $21.66 to $38.00 against an MSRP/MAP of $38.00. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$21.66
MAX PRICE ($)
$38.00
AVG PRICE ($)
$34.87
EROSION (%)
43.00%
MSRP/MAP ($)
$38.00
The product hit a low of $21.66, following a peak of $38.00 during the tracking period. Compared to its MSRP of $38.00, the floor price reflects a severe variance of 43.00% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PCENTELLIAN 24 Official· Top | New | $34.62 −$3.38 below MSRP | 31d (100%) | 8.89% |
2PNaisuu | New | $34.20 −$3.80 below MSRP | 0d (0%) | 10.00% |
2PUpTrade Ventures LLC., | New | $45.94 +$7.94 above MSRP | 0d (0%) | -20.89% |
2PNEW B & M | New | $34.62 −$3.38 below MSRP | 0d (0%) | 8.89% |
The Buy Box for CENTELLIAN 24 Expert Madeca Cream Active Renew PDRN (Firming Cream, 1.69 fl oz) – Elasticity, Soothing & Hydrating Face Moisturizer with TECA-PDRN, Hyaluronic Acid & Glutathione, Korean Skin Care is primarily held by CENTELLIAN 24 Official (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $38.00 to $34.62 — a $3.38 drop over 31 days. Price opened right at MSRP ($38.00). Seller count peaked at 3 on 07/16 — adding +2 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$16.34
Severe erosion — floor is $16.34 (43.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
CENTELLIAN 24 Official
Buy-box is controlled — CENTELLIAN 24 Official (2P) leads with 31 wins at $34.62, and 3P interference is minimal.
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