Categories/Face Moisturizers/CENTELLIAN 24 Madeca Cream Time Reverse (1.69 fl oz) - TECA Centella Asiatica Glow Face Cream Moisturizer, Hydrating, Firming, Smoother Even-Looking Skin, Helps Improve Skin Elasticity,Korean Skincare
critical

Buy-box price is 46.8% below MSRP and a 2P seller controls the listing

The CENTELLIAN 24 Madeca Cream Time Reverse (1.69 fl oz) - TECA Centella Asiatica Glow Face Cream Moisturizer, Hydrating, Firming, Smoother Even-Looking Skin, Helps Improve Skin Elasticity,Korean Skincare was tracked for 31 day(s). During this period, the Buy Box price ranged from $17.01 to $30.85 against an MSRP/MAP of $32.00. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Oct 31, 2026

Price Overview

FLOOR PRICE ($)

$17.01

MAX PRICE ($)

$30.85

AVG PRICE ($)

$27.49

EROSION (%)

46.84%

MSRP/MAP ($)

$32.00

Price erosion from MSRP
Severe46.84% below MSRP
MinimalModerateSevere

The product hit a low of $17.01, following a peak of $30.85 during the tracking period. Compared to its MSRP of $32.00, the floor price reflects a severe variance of 46.84% erosion.

Tracking window: Oct 1, 2026 – Oct 31, 2026

Buy box distribution

97%2P
2P · 7 sellers, 97% share3P · 2 sellers, 0% share
Sellers won
3 of 9tracked sellers
Changed hands
10 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PCENTELLIAN 24 Official· Top
New
$28.98
−$3.02 below MSRP
21d (68%)
9.44%
2PFrontier-Deals
New
$28.98
−$3.02 below MSRP
6d (19%)
9.44%
2PH-US Mart
New
$32.00
at MSRP
3d (10%)
0.00%
2PZARTRADE LLC
New
$30.00
−$2.00 below MSRP
0d (0%)
6.25%
2PKaizen Kreations
New
$30.18
−$1.82 below MSRP
0d (0%)
5.69%
2PAllied Care Store
New
$37.99
+$5.99 above MSRP
0d (0%)
-18.72%
3PSV COMMERCE GROUP
New
$31.90
−$0.10 below MSRP
0d (0%)
0.31%
3PMadeca
New
$32.00
at MSRP
0d (0%)
0.00%
2PKskin c.o.
New
$34.00
+$2.00 above MSRP
0d (0%)
-6.25%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for CENTELLIAN 24 Madeca Cream Time Reverse (1.69 fl oz) - TECA Centella Asiatica Glow Face Cream Moisturizer, Hydrating, Firming, Smoother Even-Looking Skin, Helps Improve Skin Elasticity,Korean Skincare is primarily held by CENTELLIAN 24 Official (2P) with a 70% share, winning the Buy Box for 21 out of 31 tracked days. Only 3 of 9 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $32.00
Peak seller pressure8 sellers on Oct 4Highest count during tracking window
Price impact at peak−$0.03$28.75 → $28.72
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price declined from $30.85 to $28.98 — a $1.87 drop over 31 days. It entered the period already $1.15 below MSRP ($32.00), before any crowding pressure arrived. Seller count peaked at 8 on 10/04 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period

1 3P seller exited the listing — channel cleanup signal.

2 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (2)
Persistent (7)

Key Findings

critical
Price Erosion

$14.99

Severe46.8% below MSRP

Severe erosion — floor is $14.99 (46.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P Sellers

Controlled2 exited

3P activity is limited to 2 sellers — controlled, though 2 have since exited.

Buy Box

CENTELLIAN 24 Official

Controlled2P · 21 wins

Buy-box is controlled — CENTELLIAN 24 Official (2P) leads with 21 wins at $28.98, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $17.01, which is 46.8% below MSRP ($32.00).

2

Escalate directly with Amazon — The lowest price has dropped to $17.01, which is 46.8% below MSRP ($32.00).

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