Buy-box price is 46.8% below MSRP and a 2P seller controls the listing

The CENTELLIAN 24 Madeca Cream Time Reverse (1.69 fl oz) - TECA Centella Asiatica Glow Face Cream Moisturizer, Hydrating, Firming, Smoother Even-Looking Skin, Helps Improve Skin Elasticity,Korean Skincare was tracked for 31 day(s). During this period, the Buy Box price ranged from $17.01 to $30.85 against an MSRP/MAP of $32.00. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$17.01
MAX PRICE ($)
$30.85
AVG PRICE ($)
$27.49
EROSION (%)
46.84%
MSRP/MAP ($)
$32.00
The product hit a low of $17.01, following a peak of $30.85 during the tracking period. Compared to its MSRP of $32.00, the floor price reflects a severe variance of 46.84% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PCENTELLIAN 24 Official· Top | New | $28.98 −$3.02 below MSRP | 21d (68%) | 9.44% |
2PFrontier-Deals | New | $28.98 −$3.02 below MSRP | 6d (19%) | 9.44% |
2PH-US Mart | New | $32.00 at MSRP | 3d (10%) | 0.00% |
2PZARTRADE LLC | New | $30.00 −$2.00 below MSRP | 0d (0%) | 6.25% |
2PKaizen Kreations | New | $30.18 −$1.82 below MSRP | 0d (0%) | 5.69% |
2PAllied Care Store | New | $37.99 +$5.99 above MSRP | 0d (0%) | -18.72% |
3PSV COMMERCE GROUP | New | $31.90 −$0.10 below MSRP | 0d (0%) | 0.31% |
3PMadeca | New | $32.00 at MSRP | 0d (0%) | 0.00% |
2PKskin c.o. | New | $34.00 +$2.00 above MSRP | 0d (0%) | -6.25% |
The Buy Box for CENTELLIAN 24 Madeca Cream Time Reverse (1.69 fl oz) - TECA Centella Asiatica Glow Face Cream Moisturizer, Hydrating, Firming, Smoother Even-Looking Skin, Helps Improve Skin Elasticity,Korean Skincare is primarily held by CENTELLIAN 24 Official (2P) with a 70% share, winning the Buy Box for 21 out of 31 tracked days. Only 3 of 9 total sellers have won the Buy Box.
Buy-box price declined from $30.85 to $28.98 — a $1.87 drop over 31 days. It entered the period already $1.15 below MSRP ($32.00), before any crowding pressure arrived. Seller count peaked at 8 on 10/04 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$14.99
Severe erosion — floor is $14.99 (46.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled, though 2 have since exited.
CENTELLIAN 24 Official
Buy-box is controlled — CENTELLIAN 24 Official (2P) leads with 21 wins at $28.98, and 3P interference is minimal.
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