Buy-box price is 43.8% below MSRP and a 2P seller controls the listing

The CENTELLIAN 24 Madeca Cream Time Reverse (1.69 fl oz) - TECA Centella Asiatica Glow Face Cream Moisturizer, Hydrating, Firming, Smoother Even-Looking Skin, Helps Improve Skin Elasticity,Korean Skincare was tracked for 31 day(s). During this period, the Buy Box price ranged from $18.00 to $27.06 against an MSRP/MAP of $32.00. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$18.00
MAX PRICE ($)
$27.06
AVG PRICE ($)
$22.43
EROSION (%)
43.75%
MSRP/MAP ($)
$32.00
The product hit a low of $18.00, following a peak of $27.06 during the tracking period. Compared to its MSRP of $32.00, the floor price reflects a severe variance of 43.75% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PCENTELLIAN 24 Official· Top | New | $26.49 −$5.51 below MSRP | 27d (87%) | 17.22% |
2PAzura Co. | New | $18.00 −$14.00 below MSRP | 2d (6%) | 43.75% |
2PP&P BEAUTY Co. | New | $26.00 −$6.00 below MSRP | 1d (3%) | 18.75% |
2PH-US Mart | New | $26.49 −$5.51 below MSRP | 1d (3%) | 17.22% |
2PEliteCom Store | New | $17.90 −$14.10 below MSRP | 0d (0%) | 44.06% |
2PKaizen Kreations | New | $26.49 −$5.51 below MSRP | 0d (0%) | 17.22% |
2PFrontier-Deals | New | $23.00 −$9.00 below MSRP | 0d (0%) | 28.12% |
2PKskin c.o. | New | $27.00 −$5.00 below MSRP | 0d (0%) | 15.62% |
2PEZ Golden | New | $27.06 −$4.94 below MSRP | 0d (0%) | 15.44% |
2PUpTrade Ventures LLC., | New | $29.95 −$2.05 below MSRP | 0d (0%) | 6.41% |
The Buy Box for CENTELLIAN 24 Madeca Cream Time Reverse (1.69 fl oz) - TECA Centella Asiatica Glow Face Cream Moisturizer, Hydrating, Firming, Smoother Even-Looking Skin, Helps Improve Skin Elasticity,Korean Skincare is primarily held by CENTELLIAN 24 Official (2P) with a 87% share, winning the Buy Box for 27 out of 31 tracked days. Only 4 of 10 total sellers have won the Buy Box.
Buy-box price fell to a floor of $18.00 before recovering to $26.49. It entered the period already $9.60 below MSRP ($32.00), before any crowding pressure arrived. Seller count peaked at 6 on 07/05 — adding +2 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
4 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$14.00
Severe erosion — floor is $14.00 (43.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
CENTELLIAN 24 Official
Buy-box is controlled — CENTELLIAN 24 Official (2P) leads with 27 wins at $26.49, and 3P interference is minimal.
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