Categories/Face Moisturizers/CENTELLIAN 24 Madeca Cream Time Reverse (1.69 fl oz) - TECA Centella Asiatica Glow Face Cream Moisturizer, Hydrating, Firming, Smoother Even-Looking Skin, Helps Improve Skin Elasticity,Korean Skincare
critical

Buy-box price is 43.8% below MSRP and a 2P seller controls the listing

The CENTELLIAN 24 Madeca Cream Time Reverse (1.69 fl oz) - TECA Centella Asiatica Glow Face Cream Moisturizer, Hydrating, Firming, Smoother Even-Looking Skin, Helps Improve Skin Elasticity,Korean Skincare was tracked for 31 day(s). During this period, the Buy Box price ranged from $18.00 to $27.06 against an MSRP/MAP of $32.00. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$18.00

MAX PRICE ($)

$27.06

AVG PRICE ($)

$22.43

EROSION (%)

43.75%

MSRP/MAP ($)

$32.00

Price erosion from MSRP
Severe43.75% below MSRP
MinimalModerateSevere

The product hit a low of $18.00, following a peak of $27.06 during the tracking period. Compared to its MSRP of $32.00, the floor price reflects a severe variance of 43.75% erosion.

Tracking window: Jul 1, 2026Jul 31, 2026

Buy box distribution

100%2P
2P · 10 sellers, 100% share
Sellers won
4 of 10tracked sellers
Changed hands
6 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PCENTELLIAN 24 Official· Top
New
$26.49
−$5.51 below MSRP
27d (87%)
17.22%
2PAzura Co.
New
$18.00
−$14.00 below MSRP
2d (6%)
43.75%
2PP&P BEAUTY Co.
New
$26.00
−$6.00 below MSRP
1d (3%)
18.75%
2PH-US Mart
New
$26.49
−$5.51 below MSRP
1d (3%)
17.22%
2PEliteCom Store
New
$17.90
−$14.10 below MSRP
0d (0%)
44.06%
2PKaizen Kreations
New
$26.49
−$5.51 below MSRP
0d (0%)
17.22%
2PFrontier-Deals
New
$23.00
−$9.00 below MSRP
0d (0%)
28.12%
2PKskin c.o.
New
$27.00
−$5.00 below MSRP
0d (0%)
15.62%
2PEZ Golden
New
$27.06
−$4.94 below MSRP
0d (0%)
15.44%
2PUpTrade Ventures LLC.,
New
$29.95
−$2.05 below MSRP
0d (0%)
6.41%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for CENTELLIAN 24 Madeca Cream Time Reverse (1.69 fl oz) - TECA Centella Asiatica Glow Face Cream Moisturizer, Hydrating, Firming, Smoother Even-Looking Skin, Helps Improve Skin Elasticity,Korean Skincare is primarily held by CENTELLIAN 24 Official (2P) with a 87% share, winning the Buy Box for 27 out of 31 tracked days. Only 4 of 10 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $32.00
Peak seller pressure6 sellers on Jul 5Highest count during tracking window
Price impact at peak−$0.02$22.40$22.38
Price trendRecoveringBased on trailing 30 days
Seller proliferation↑ Increasing+0.1/day avg · +2 net

Buy-box price fell to a floor of $18.00 before recovering to $26.49. It entered the period already $9.60 below MSRP ($32.00), before any crowding pressure arrived. Seller count peaked at 6 on 07/05 — adding +2 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

4 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (4)
Persistent (6)

Key Findings

critical
Price Erosion

$14.00

Severe43.8% below MSRP

Severe erosion — floor is $14.00 (43.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

Clean4 exited

No 3P sellers detected — the channel is clean.

Buy Box

CENTELLIAN 24 Official

Controlled2P · 27 wins

Buy-box is controlled — CENTELLIAN 24 Official (2P) leads with 27 wins at $26.49, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $18.00, which is 43.8% below MSRP ($32.00).

2

Escalate directly with Amazon — The lowest price has dropped to $17.90, which is 43.8% below MSRP ($32.00).

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