Buy-box price is 25.0% below MSRP and a 1P seller controls the listing
The CeraVe Anti-Aging Face Cream SPF 30, Anti-Wrinkle Retinol Cream with Hyaluronic Acid and Ceramides, 1.76 oz was tracked for 24 day(s). During this period, the Buy Box price ranged from $20.99 to $23.86 against an MSRP/MAP of $27.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$20.99
MAX PRICE ($)
$23.86
AVG PRICE ($)
$22.54
EROSION (%)
25.01%
MSRP/MAP ($)
$27.99
The product hit a low of $20.99, following a peak of $23.86 during the tracking period. Compared to its MSRP of $27.99, the floor price reflects a severe variance of 25.01% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $20.99 −$7.00 below MSRP | 24d (100%) | 25.01% |
3PMr. Medical | New | $25.71 −$2.28 below MSRP | 0d (0%) | 8.15% |
The Buy Box for CeraVe Anti-Aging Face Cream SPF 30, Anti-Wrinkle Retinol Cream with Hyaluronic Acid and Ceramides, 1.76 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $23.86 to $20.99 — a $2.87 drop over 24 days. It entered the period already $4.13 below MSRP ($27.99), before any crowding pressure arrived. Seller count peaked at 2 on 09/07 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$7.00
Severe erosion — floor is $7.00 (25.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $20.99, and 3P interference is minimal.
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