Buy-box price is 15.0% below MSRP and a 1P seller controls the listing
The CeraVe Anti-Aging Face Cream SPF 30, Anti-Wrinkle Retinol Cream with Hyaluronic Acid and Ceramides, 1.76 oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $23.79 to $23.86 against an MSRP/MAP of $27.99. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$23.79
MAX PRICE ($)
$23.86
AVG PRICE ($)
$23.84
EROSION (%)
15.01%
MSRP/MAP ($)
$27.99
The product hit a low of $23.79, following a peak of $23.86 during the tracking period. Compared to its MSRP of $27.99, the floor price reflects a moderate variance of 15.01% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $23.86 −$4.13 below MSRP | 31d (100%) | 14.76% |
3PMr. Medical | New | $25.71 −$2.28 below MSRP | 0d (0%) | 8.15% |
The Buy Box for CeraVe Anti-Aging Face Cream SPF 30, Anti-Wrinkle Retinol Cream with Hyaluronic Acid and Ceramides, 1.76 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $23.86 throughout the tracking period. It entered the period already $4.13 below MSRP ($27.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$4.20
Significant erosion — floor is $4.20 (15.0%) below MSRP; the pricing anchor is under real pressure.
1 3P Seller
3P activity is limited to 1 seller — controlled.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $23.86, and 3P interference is minimal.
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