Categories/Face Moisturizers/CeraVe Moisturizing Cream, Face Body Moisturizer, Normal to Dry Skin, 8 Fl Oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

healthy
amazon.comID B087GNBPXT
CeraVe Moisturizing Cream, Face Body Moisturizer, Normal to Dry Skin, 8 Fl Oz

CeraVe Moisturizing Cream, Face Body Moisturizer, Normal to Dry Skin, 8 Fl Oz

Cerave

The CeraVe Moisturizing Cream, Face Body Moisturizer, Normal to Dry Skin, 8 Fl Oz was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $12.12 to $13.52 against an MSRP/MAP of $14.99. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$12.12

MAX PRICE ($)

$13.52

AVG PRICE ($)

$13.37

MODERATE EROSION

19.15%

MSRP/MAP ($)

$14.99

Price erosion from MSRP19.15% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $13.52, following a peak of $13.52 during the tracking period. Compared to its MSRP of $14.99, the current price reflects a minimal variance of 9.8% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$13.52
−$1.47
31(100%)
9.81%
The Buy Box for CeraVe Moisturizing Cream, Face Body Moisturizer, Normal to Dry Skin, 8 Fl Oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $14.99

Peak Seller Pressure

1 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $12.12 and $13.52, largely stable over the period. It entered the period already $1.47 below MSRP ($14.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
1PAmazon.com

31d · avg $13.37 · 31 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$2.87

Significant · 19.1% below MSRP

Significant erosion — floor is $2.87 (19.1%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

1P · 31 wins · $13.52

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $13.52, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $12.12, which is 19.1% below MSRP ($14.99).

2

Escalate directly with Amazon — The lowest price has dropped to $12.12, which is 19.1% below MSRP ($14.99).