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Cerave
The CeraVe Oil Control Moisturizing Gel-Cream, Face Moisturizer for Oily Skin, Niacinamide, Hyaluronic Acid & Oil Absorbing Technology To Rebalance Oily Skin, Non-Comedogenic, Fragrance Free & Oil-Free was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $14.17 to $14.28 against an MSRP/MAP of $19.99. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$14.17
MAX PRICE ($)
$14.28
AVG PRICE ($)
$14.28
SEVERE EROSION
29.11%
MSRP/MAP ($)
$19.99
The product is currently selling at $14.28, following a peak of $14.28 during the tracking period. Compared to its MSRP of $19.99, the current price reflects a severe variance of 28.6% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $14.28 −$5.71 | 31(100%) | 28.56% |
Peak Seller Pressure
1 sellers on Jul 1
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price stayed between $0.00 and $14.28, largely stable over the period. It entered the period already $5.71 below MSRP ($19.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
31d · avg $14.28 · 31 Buy Box Wins · stable
$5.82
Severe · 29.1% below MSRP
Severe erosion — floor is $5.82 (29.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean
Clean
No 3P sellers detected — the channel is clean.
Amazon.com
1P · 31 wins · $14.28
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $14.28, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $14.17, which is 29.1% below MSRP ($19.99).
Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 29.1% below MSRP ($19.99).