Categories/Face Moisturizers/CeraVe Oil Control Moisturizing Gel-Cream, Face Moisturizer for Oily Skin, Niacinamide, Hyaluronic Acid & Oil Absorbing Technology To Rebalance Oily Skin, Non-Comedogenic, Fragrance Free & Oil-Free
at risk

Buy-box price is 28.5% below MSRP and a 1P seller controls the listing

The CeraVe Oil Control Moisturizing Gel-Cream, Face Moisturizer for Oily Skin, Niacinamide, Hyaluronic Acid & Oil Absorbing Technology To Rebalance Oily Skin, Non-Comedogenic, Fragrance Free & Oil-Free was tracked for 24 day(s). During this period, the Buy Box price ranged from $14.29 to $15.97 against an MSRP/MAP of $19.99. The product's pricing health is currently flagged as at risk.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$14.29

MAX PRICE ($)

$15.97

AVG PRICE ($)

$15.21

EROSION (%)

28.51%

MSRP/MAP ($)

$19.99

Price erosion from MSRP
Severe28.51% below MSRP
MinimalModerateSevere

The product hit a low of $14.29, following a peak of $15.97 during the tracking period. Compared to its MSRP of $19.99, the floor price reflects a severe variance of 28.51% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$15.19
−$4.80 below MSRP
24d (100%)
24.01%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for CeraVe Oil Control Moisturizing Gel-Cream, Face Moisturizer for Oily Skin, Niacinamide, Hyaluronic Acid & Oil Absorbing Technology To Rebalance Oily Skin, Non-Comedogenic, Fragrance Free & Oil-Free is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $19.99
Peak seller pressure1 seller on Sep 7Highest count during tracking window
Price impact at peak−$4.02$19.99 → $15.97
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $14.29 and $15.97, largely stable over the period. It entered the period already $4.02 below MSRP ($19.99), before any crowding pressure arrived. Seller count peaked at 1 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

at risk
Price Erosion

$5.70

Severe28.5% below MSRP

Severe erosion — floor is $5.70 (28.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $15.19, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $14.29, which is 28.5% below MSRP ($19.99).

2

Escalate directly with Amazon — The lowest price has dropped to $14.29, which is 28.5% below MSRP ($19.99).

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