Buy-box price is 29.1% below MSRP and a 1P seller controls the listing
The CeraVe Oil Control Moisturizing Gel-Cream, Face Moisturizer for Oily Skin, Niacinamide, Hyaluronic Acid & Oil Absorbing Technology To Rebalance Oily Skin, Non-Comedogenic, Fragrance Free & Oil-Free was tracked for 31 day(s). During this period, the Buy Box price ranged from $14.17 to $14.28 against an MSRP/MAP of $19.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$14.17
MAX PRICE ($)
$14.28
AVG PRICE ($)
$14.28
EROSION (%)
29.11%
MSRP/MAP ($)
$19.99
The product hit a low of $14.17, following a peak of $14.28 during the tracking period. Compared to its MSRP of $19.99, the floor price reflects a severe variance of 29.11% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $14.28 −$5.71 below MSRP | 31d (100%) | 28.56% |
The Buy Box for CeraVe Oil Control Moisturizing Gel-Cream, Face Moisturizer for Oily Skin, Niacinamide, Hyaluronic Acid & Oil Absorbing Technology To Rebalance Oily Skin, Non-Comedogenic, Fragrance Free & Oil-Free is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.
Seller density vs. price erosion
Buy-box price stayed between $0.00 and $14.28, largely stable over the period. It entered the period already $5.71 below MSRP ($19.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$5.82
Severe erosion — floor is $5.82 (29.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $14.28, and 3P interference is minimal.
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