Categories/Face Moisturizers/CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce
at risk

Buy-box price is 25.1% below MSRP and a 1P seller controls the listing

CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce

CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce

Cerave·
ID B00365DABC

The CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce was tracked for 31 day(s). During this period, the Buy Box price was $14.97 against an MSRP/MAP of $19.99. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$14.97

MAX PRICE ($)

$14.97

AVG PRICE ($)

$14.97

EROSION (%)

25.11%

MSRP/MAP ($)

$19.99

Price erosion from MSRP
Severe25.11% below MSRP
MinimalModerateSevere

The product held steady at $14.97 throughout the tracking period. Compared to its MSRP of $19.99, the floor price reflects a severe variance of 25.11% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$14.97
−$5.02 below MSRP
31d (100%)
25.11%
3PHey Pharma
New
$24.98
+$4.99 above MSRP
0d (0%)
-24.96%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $19.99
Peak seller pressure2 sellers on Jul 7Highest count during tracking window
Price impact at peak$0.00$14.97 → $14.97
Price trendStableBased on trailing 30 days
Seller proliferation↑ Increasing+0.0/day avg · +1 net

Buy-box price held flat at $14.97 throughout the tracking period. It entered the period already $5.02 below MSRP ($19.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/07 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (2)

Key Findings

at risk
Price Erosion

$5.02

Severe25.1% below MSRP

Severe erosion — floor is $5.02 (25.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

ControlledStable

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $14.97, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $14.97, which is 25.1% below MSRP ($19.99).

2

Escalate directly with Amazon — The lowest price has dropped to $14.97, which is 25.1% below MSRP ($19.99).

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