Buy-box price is 31.9% below MSRP and a 1P seller controls the listing
The CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce was tracked for 30 day(s). During this period, the Buy Box price ranged from $13.62 to $14.97 against an MSRP/MAP of $19.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$13.62
MAX PRICE ($)
$14.97
AVG PRICE ($)
$14.43
EROSION (%)
31.87%
MSRP/MAP ($)
$19.99
The product hit a low of $13.62, following a peak of $14.97 during the tracking period. Compared to its MSRP of $19.99, the floor price reflects a severe variance of 31.87% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $13.62 −$6.37 below MSRP | 30d (100%) | 31.87% |
3PAmazonFresh | New | $13.62 −$6.37 below MSRP | 0d (0%) | 31.87% |
3PHey Pharma | New | $26.42 +$6.43 above MSRP | 0d (0%) | -32.17% |
The Buy Box for CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $13.62 and $14.97, largely stable over the period. It entered the period already $6.37 below MSRP ($19.99), before any crowding pressure arrived. Seller count peaked at 3 on 10/28 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$6.37
Severe erosion — floor is $6.37 (31.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $13.62, and 3P interference is minimal.
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