Categories/Face Moisturizers/CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

at risk
amazon.comID B00365DABC
CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce

CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce

Cerave

The CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price was $14.97 against an MSRP/MAP of $19.99. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$14.97

MAX PRICE ($)

$14.97

AVG PRICE ($)

$14.97

SEVERE EROSION

25.11%

MSRP/MAP ($)

$19.99

Price erosion from MSRP25.11% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $14.97, following a peak of $14.97 during the tracking period. Compared to its MSRP of $19.99, the current price reflects a severe variance of 25.1% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$14.97
−$5.02
31(100%)
25.11%
3PHey Pharma
New
$24.98
+$4.99
0(0%)
-24.96%
The Buy Box for CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $19.99

Peak Seller Pressure

2 sellers on Jul 7

Price held at $14.97

Price Trend

Stable

Seller Proliferation

→ Stable

+0.03/day avg · +1 net

Peak +1 on 07/07

Buy-box price held flat at $14.97 throughout the tracking period. It entered the period already $5.02 below MSRP ($19.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/07 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (2)
1PAmazon.com

31d · avg $14.97 · 31 Buy Box Wins · stable

3PHey Pharma

20d · avg $24.21 · 0 Buy Box Wins · ↑ rising

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$5.02

Severe · 25.1% below MSRP

Severe erosion — floor is $5.02 (25.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

1P · 31 wins · $14.97

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $14.97, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $14.97, which is 25.1% below MSRP ($19.99).

2

Escalate directly with Amazon — The lowest price has dropped to $14.97, which is 25.1% below MSRP ($19.99).