Categories/Face Moisturizers/CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce
critical

Buy-box price is 31.9% below MSRP and a 1P seller controls the listing

CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce

CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce

Cerave·
ID B00365DABC

The CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce was tracked for 24 day(s). During this period, the Buy Box price ranged from $13.62 to $14.97 against an MSRP/MAP of $19.99. The product's pricing health is currently flagged as critical.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$13.62

MAX PRICE ($)

$14.97

AVG PRICE ($)

$14.30

EROSION (%)

31.87%

MSRP/MAP ($)

$19.99

Price erosion from MSRP
Severe31.87% below MSRP
MinimalModerateSevere

The product hit a low of $13.62, following a peak of $14.97 during the tracking period. Compared to its MSRP of $19.99, the floor price reflects a severe variance of 31.87% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$13.62
−$6.37 below MSRP
24d (100%)
31.87%
3PHey Pharma
New
$23.79
+$3.80 above MSRP
0d (0%)
-19.01%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $19.99
Peak seller pressure2 sellers on Sep 7Highest count during tracking window
Price impact at peak−$5.02$19.99 → $14.97
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price declined from $14.97 to $13.62 — a $1.35 drop over 24 days. It entered the period already $5.02 below MSRP ($19.99), before any crowding pressure arrived. Seller count peaked at 2 on 09/07 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (2)

Key Findings

critical
Price Erosion

$6.37

Severe31.9% below MSRP

Severe erosion — floor is $6.37 (31.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

ControlledStable

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $13.62, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $13.62, which is 31.9% below MSRP ($19.99).

2

Escalate directly with Amazon — The lowest price has dropped to $13.62, which is 31.9% below MSRP ($19.99).

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