Categories/Face Moisturizers/Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz
at risk

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz

Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz

Cetaphil·
ID 12024546

The Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz was tracked for 30 day(s). During this period, the Buy Box price was $15.97 against an MSRP/MAP of $15.97. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$15.97

MAX PRICE ($)

$15.97

AVG PRICE ($)

$15.97

EROSION (%)

0.00%

MSRP/MAP ($)

$15.97

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $15.97 throughout the tracking period. The floor price held at or above its MSRP of $15.97, showing no erosion during the period.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share2P · 2 sellers, 0% share3P · 8 sellers, 0% share
Sellers won
1 of 11tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$15.97
at MSRP
30d (100%)
0.00%
3PThrifty White Health
New
$20.45
+$4.48 above MSRP
0d (0%)
-28.05%
3PAmericaRx Smart Shop
New
$24.27
+$8.30 above MSRP
0d (0%)
-51.97%
3PSundance Beauty
New
$26.85
+$10.88 above MSRP
0d (0%)
-68.13%
3PWisermerchant
New
$21.68
+$5.71 above MSRP
0d (0%)
-35.75%
2PTLB Limited
New
$15.97
at MSRP
0d (0%)
0.00%
3PHey Pharma
New
$23.86
+$7.89 above MSRP
0d (0%)
-49.41%
3PiHerb
New
$23.93
+$7.96 above MSRP
0d (0%)
-49.84%
2PKav Sales
New
$15.72
−$0.25 below MSRP
0d (0%)
1.57%
3PVitabox
New
$21.79
+$5.82 above MSRP
0d (0%)
-36.44%
3PVesstar
New
$16.92
+$0.95 above MSRP
0d (0%)
-5.95%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 11 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $15.97
Peak seller pressure10 sellers on Jul 30Highest count during tracking window
Price impact at peak$0.00$15.97 → $15.97
Price trendStableBased on trailing 30 days
Seller proliferation↑ Increasing+0.1/day avg · +2 net

Buy-box price held flat at $15.97 throughout the tracking period. Price opened right at MSRP ($15.97). Seller count peaked at 10 on 07/30 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (10)

Key Findings

at risk
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

8 3P Sellers

Swarming1 exited

8 3P sellers are swarming this listing — heavily contested.

Buy Box

Walmart.com

Controlled1P · 30 wins

Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $15.97, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 8 active 3P sellers detected, indicating widespread distribution issues.

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