Categories/Face Moisturizers/Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz

Beauty > Skincare > Moisturizers > Face Moisturizers

at risk
walmart.comID 12024546
Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz

Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz

Cetaphil

The Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price was $15.97 against an MSRP/MAP of $15.97. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$15.97

MAX PRICE ($)

$15.97

AVG PRICE ($)

$15.97

MINIMAL EROSION

0.00%

MSRP/MAP ($)

$15.97

Price erosion from MSRP0.00% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $15.97, following a peak of $15.97 during the tracking period. Compared to its MSRP of $15.97, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 30d

1P leads with 100% of Buy Box days

1P 1 seller2P 2 sellers3P 8 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$15.97
+$0.00
30(100%)
0.00%
2PKav Sales
New
$15.72
−$0.25
0(0%)
1.57%
3PVitabox
New
$21.79
+$5.82
0(0%)
-36.44%
3PHey Pharma
New
$23.86
+$7.89
0(0%)
-49.41%
3PAmericaRx Smart Shop
New
$24.27
+$8.30
0(0%)
-51.97%
3PiHerb
New
$23.93
+$7.96
0(0%)
-49.84%
3PSundance Beauty
New
$26.85
+$10.88
0(0%)
-68.13%
3PWisermerchant
New
$21.68
+$5.71
0(0%)
-35.75%
3PThrifty White Health
New
$20.45
+$4.48
0(0%)
-28.05%
3PVesstar
New
$16.92
+$0.95
0(0%)
-5.95%
2PTLB Limited
New
$15.97
+$0.00
0(0%)
0.00%
The Buy Box for Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 11 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $15.97

Peak Seller Pressure

10 sellers on Jul 30

Price held at $15.97

Price Trend

Stable

Seller Proliferation

→ Stable

+0.07/day avg · +2 net

Peak +2 on 07/30

Buy-box price held flat at $15.97 throughout the tracking period. Price opened right at MSRP ($15.97). Seller count peaked at 10 on 07/30 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
2PTLB Limited

Last Jul 14 · $15.97 · 0 Buy Box Wins

Persistent (10)
1PWalmart.com

30d · avg $15.97 · 30 Buy Box Wins · stable

3PVitabox

30d · avg $21.79 · 0 Buy Box Wins · stable

3PHey Pharma

30d · avg $23.72 · 0 Buy Box Wins · ↑ rising

3PiHerb

30d · avg $23.93 · 0 Buy Box Wins · stable

3PAmericaRx Smart Shop

29d · avg $24.18 · 0 Buy Box Wins · ↑ rising

3PWisermerchant

26d · avg $21.73 · 0 Buy Box Wins · stable

3PThrifty White Health

23d · avg $20.45 · 0 Buy Box Wins · stable

2PKav Sales

13d · avg $15.72 · 0 Buy Box Wins · stable

3PSundance Beauty

8d · avg $25.59 · 0 Buy Box Wins · ↑ rising

3PVesstar

4d · avg $16.92 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

At MSRP

Intact

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

8 3P sellers

Swarming · 1 exited

8 3P sellers are swarming this listing — heavily contested.

Buy Box

Walmart.com

1P · 30 wins · $15.97

Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $15.97, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 8 active 3P sellers detected, indicating widespread distribution issues.