Categories/Face Moisturizers/Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz
at risk

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz

Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz

Cetaphil·
ID 12024546

The Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz was tracked for 22 day(s). During this period, the Buy Box price was $15.97 against an MSRP/MAP of $15.97. The product's pricing health is currently flagged as at risk.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$15.97

MAX PRICE ($)

$15.97

AVG PRICE ($)

$15.97

EROSION (%)

0.00%

MSRP/MAP ($)

$15.97

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $15.97 throughout the tracking period. The floor price held at or above its MSRP of $15.97, showing no erosion during the period.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share2P · 1 seller, 0% share3P · 8 sellers, 0% share
Sellers won
1 of 10tracked sellers
Changed hands
0 timesover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$15.97
at MSRP
22d (100%)
0.00%
3PWisermerchant
New
$21.68
+$5.71 above MSRP
0d (0%)
-35.75%
3PHey Pharma
New
$23.86
+$7.89 above MSRP
0d (0%)
-49.41%
3PVesstar
New
$16.92
+$0.95 above MSRP
0d (0%)
-5.95%
3PiHerb
New
$24.15
+$8.18 above MSRP
0d (0%)
-51.22%
2PKav Sales
New
$15.72
−$0.25 below MSRP
0d (0%)
1.57%
3PVitabox
New
$21.79
+$5.82 above MSRP
0d (0%)
-36.44%
3PThrifty White Health
New
$20.41
+$4.44 above MSRP
0d (0%)
-27.80%
3PSundance Beauty
New
$25.76
+$9.79 above MSRP
0d (0%)
-61.30%
3PAmericaRx Smart Shop
New
$24.41
+$8.44 above MSRP
0d (0%)
-52.85%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days. Only 1 of 10 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $15.97
Peak seller pressure10 sellers on Sep 9Highest count during tracking window
Price impact at peak$0.00$15.97 → $15.97
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.1/day avg · -2 net

Buy-box price held flat at $15.97 throughout the tracking period. Price opened right at MSRP ($15.97). Seller count peaked at 10 on 09/09, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (9)

Key Findings

at risk
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

8 3P Sellers

Swarming1 exited

8 3P sellers are swarming this listing — heavily contested.

Buy Box

Walmart.com

Controlled1P · 22 wins

Buy-box is controlled — Walmart.com (1P) leads with 22 wins at $15.97, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 8 active 3P sellers detected, indicating widespread distribution issues.

2

Escalate directly with Walmart — The lowest price has dropped to $14.69, which is 0.0% below MSRP ($15.97).

Free 7-Day ReportTrack any product listing

Get a Free MAP & Buy Box Compliance Report for Your Product

Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.

Track Your Product

Free