Buy-box price is 0.0% below MSRP and a 1P seller controls the listing
The Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 15, 4 fl oz was tracked for 22 day(s). During this period, the Buy Box price was $14.97 against an MSRP/MAP of $14.97. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$14.97
MAX PRICE ($)
$14.97
AVG PRICE ($)
$14.97
EROSION (%)
0.00%
MSRP/MAP ($)
$14.97
The product held steady at $14.97 throughout the tracking period. The floor price held at or above its MSRP of $14.97, showing no erosion during the period.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $14.97 at MSRP | 22d (100%) | 0.00% |
3PThrifty White Health | New | $20.41 +$5.44 above MSRP | 0d (0%) | -36.34% |
3PVesstar | New | $18.55 +$3.58 above MSRP | 0d (0%) | -23.91% |
3PiHerb | New | $24.15 +$9.18 above MSRP | 0d (0%) | -61.32% |
2PKav Sales | New | $14.99 +$0.02 above MSRP | 0d (0%) | -0.13% |
3PAmericaRx Smart Shop | New | $24.93 +$9.96 above MSRP | 0d (0%) | -66.53% |
The Buy Box for Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 15, 4 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days. Only 1 of 6 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $14.97 throughout the tracking period. Price opened right at MSRP ($14.97). Seller count peaked at 6 on 09/10 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$0.00
Pricing is intact — no measurable erosion from MSRP.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 22 wins at $14.97, and 3P interference is minimal.
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