Buy-box price is 0.0% below MSRP and a 1P seller controls the listing
The Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 15, 4 fl oz was tracked for 30 day(s). During this period, the Buy Box price was $14.97 against an MSRP/MAP of $14.97. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$14.97
MAX PRICE ($)
$14.97
AVG PRICE ($)
$14.97
EROSION (%)
0.00%
MSRP/MAP ($)
$14.97
The product held steady at $14.97 throughout the tracking period. The floor price held at or above its MSRP of $14.97, showing no erosion during the period.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $14.97 at MSRP | 30d (100%) | 0.00% |
2PCurbside Companion, LLC | New | $14.97 at MSRP | 0d (0%) | 0.00% |
3PThrifty White Health | New | $20.45 +$5.48 above MSRP | 0d (0%) | -36.61% |
3PAmericaRx Smart Shop | New | $17.78 +$2.81 above MSRP | 0d (0%) | -18.77% |
3PiHerb | New | $23.93 +$8.96 above MSRP | 0d (0%) | -59.85% |
2PKav Sales | New | $14.99 +$0.02 above MSRP | 0d (0%) | -0.13% |
3PVesstar | New | $18.55 +$3.58 above MSRP | 0d (0%) | -23.91% |
The Buy Box for Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 15, 4 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 7 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $14.97 throughout the tracking period. Price opened right at MSRP ($14.97). Seller count peaked at 7 on 07/01, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$0.00
Pricing is intact — no measurable erosion from MSRP.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $14.97, and 3P interference is minimal.
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