Categories/Face Moisturizers/Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 15, 4 fl oz

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walmart.comID 10317222
Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 15, 4 fl oz

Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 15, 4 fl oz

Cetaphil

The Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 15, 4 fl oz was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price was $14.97 against an MSRP/MAP of $14.97. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$14.97

MAX PRICE ($)

$14.97

AVG PRICE ($)

$14.97

MINIMAL EROSION

0.00%

MSRP/MAP ($)

$14.97

Price erosion from MSRP0.00% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $14.97, following a peak of $14.97 during the tracking period. Compared to its MSRP of $14.97, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 30d

1P leads with 100% of Buy Box days

1P 1 seller2P 2 sellers3P 4 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$14.97
+$0.00
30(100%)
0.00%
2PKav Sales
New
$14.99
+$0.02
0(0%)
-0.13%
3PAmericaRx Smart Shop
New
$17.78
+$2.81
0(0%)
-18.77%
3PiHerb
New
$23.93
+$8.96
0(0%)
-59.85%
3PThrifty White Health
New
$20.45
+$5.48
0(0%)
-36.61%
2PCurbside Companion, LLC
New
$14.97
+$0.00
0(0%)
0.00%
3PVesstar
New
$18.55
+$3.58
0(0%)
-23.91%
The Buy Box for Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 15, 4 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 7 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $14.97

Peak Seller Pressure

7 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

-0.07/day avg · -2 net

Peak +1 on 07/06

Buy-box price held flat at $14.97 throughout the tracking period. Price opened right at MSRP ($14.97). Seller count peaked at 7 on 07/01, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
2PCurbside Companion, LLC

Last Jul 3 · $14.97 · 0 Buy Box Wins

Persistent (6)
1PWalmart.com

30d · avg $14.97 · 30 Buy Box Wins · stable

3PAmericaRx Smart Shop

30d · avg $15.78 · 0 Buy Box Wins · ↑ rising

3PiHerb

30d · avg $23.93 · 0 Buy Box Wins · stable

2PKav Sales

30d · avg $15.05 · 0 Buy Box Wins · stable

3PThrifty White Health

28d · avg $20.45 · 0 Buy Box Wins · stable

3PVesstar

15d · avg $17.41 · 0 Buy Box Wins · ↑ rising

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

At MSRP

Intact

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

4 3P sellers

Crowded · 1 exited

4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Walmart.com

1P · 30 wins · $14.97

Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $14.97, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.