Categories/Face Moisturizers/Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 35, 3 fl oz

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walmart.comID 574610458
Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 35, 3 fl oz

Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 35, 3 fl oz

Cetaphil

The Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 35, 3 fl oz was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price was $14.12 against an MSRP/MAP of $14.12. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$14.12

MAX PRICE ($)

$14.12

AVG PRICE ($)

$14.12

MINIMAL EROSION

0.00%

MSRP/MAP ($)

$14.12

Price erosion from MSRP0.00% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $14.12, following a peak of $14.12 during the tracking period. Compared to its MSRP of $14.12, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 30d

1P leads with 100% of Buy Box days

1P 1 seller2P 1 seller3P 3 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$14.12
+$0.00
30(100%)
0.00%
2PKav Sales
New
$16.73
+$2.61
0(0%)
-18.48%
3PVitabox
New
$19.42
+$5.30
0(0%)
-37.54%
3PThrifty White Health
New
$18.55
+$4.43
0(0%)
-31.37%
3PHey Pharma
New
$19.81
+$5.69
0(0%)
-40.30%
The Buy Box for Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 35, 3 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $14.12

Peak Seller Pressure

5 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

-0.03/day avg · -1 net

Buy-box price held flat at $14.12 throughout the tracking period. Price opened right at MSRP ($14.12). Seller count peaked at 5 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (5)
1PWalmart.com

30d · avg $14.12 · 30 Buy Box Wins · stable

2PKav Sales

30d · avg $16.73 · 0 Buy Box Wins · stable

3PVitabox

30d · avg $19.42 · 0 Buy Box Wins · stable

3PHey Pharma

30d · avg $19.89 · 0 Buy Box Wins · stable

3PThrifty White Health

29d · avg $18.55 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

At MSRP

Intact

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

3 3P sellers

Crowded

3 third-party sellers active — channel showing crowding pressure.

Buy Box

Walmart.com

1P · 30 wins · $14.12

Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $14.12, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.