Buy-box price is 0.0% below MSRP and a 1P seller controls the listing
The Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 35, 3 fl oz was tracked for 30 day(s). During this period, the Buy Box price was $14.12 against an MSRP/MAP of $14.12. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$14.12
MAX PRICE ($)
$14.12
AVG PRICE ($)
$14.12
EROSION (%)
0.00%
MSRP/MAP ($)
$14.12
The product held steady at $14.12 throughout the tracking period. The floor price held at or above its MSRP of $14.12, showing no erosion during the period.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $14.12 at MSRP | 30d (100%) | 0.00% |
3PThrifty White Health | New | $18.55 +$4.43 above MSRP | 0d (0%) | -31.37% |
2PKav Sales | New | $16.73 +$2.61 above MSRP | 0d (0%) | -18.48% |
3PVitabox | New | $19.42 +$5.30 above MSRP | 0d (0%) | -37.54% |
3PHey Pharma | New | $19.81 +$5.69 above MSRP | 0d (0%) | -40.30% |
The Buy Box for Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 35, 3 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $14.12 throughout the tracking period. Price opened right at MSRP ($14.12). Seller count peaked at 5 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$0.00
Pricing is intact — no measurable erosion from MSRP.
3 3P Sellers
3 third-party sellers active — channel showing crowding pressure.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $14.12, and 3P interference is minimal.
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