Categories/Face Moisturizers/Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz
healthy

Buy-box price is 14.5% below MSRP and a 1P seller controls the listing

Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz

Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz

Cetaphil·
ID 2450733563

The Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz was tracked for 30 day(s). During this period, the Buy Box price ranged from $16.23 to $16.97 against an MSRP/MAP of $18.99. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$16.23

MAX PRICE ($)

$16.97

AVG PRICE ($)

$16.58

EROSION (%)

14.53%

MSRP/MAP ($)

$18.99

Price erosion from MSRP
Moderate14.53% below MSRP
MinimalModerateSevere

The product hit a low of $16.23, following a peak of $16.97 during the tracking period. Compared to its MSRP of $18.99, the floor price reflects a moderate variance of 14.53% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

90%1P
1P · 1 seller, 90% share2P · 1 seller, 0% share3P · 2 sellers, 10% share
Sellers won
2 of 4tracked sellers
Changed hands
6 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$16.23
−$2.76 below MSRP
27d (90%)
14.53%
3PAmericaRx Smart Shop
New
$18.59
−$0.40 below MSRP
3d (10%)
2.11%
3PiHerb
New
$25.22
+$6.23 above MSRP
0d (0%)
-32.81%
2PKav Sales
New
$16.97
−$2.02 below MSRP
0d (0%)
10.64%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz is primarily held by Walmart.com (1P) with a 90% share, winning the Buy Box for 27 out of 30 tracked days. Only 2 of 4 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $18.99
Peak seller pressure4 sellers on Jul 8Highest count during tracking window
Price impact at peak$0.00$16.97 → $16.97
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price held flat at $16.97 throughout the tracking period. It entered the period already $2.02 below MSRP ($18.99), before any crowding pressure arrived. Seller count peaked at 4 on 07/08 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (3)

Key Findings

healthy
Price Erosion

$2.76

Significant14.5% below MSRP

Significant erosion — floor is $2.76 (14.5%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

2 3P Sellers

Controlled1 exited

3P activity is limited to 2 sellers — controlled, though 1 have since exited.

Buy Box

Walmart.com

Contested1P · 27 wins

3P sellers win the buy box 10.0% of the time; AmericaRx Smart Shop leads with 3 days at $18.59 (2.1% below MAP).

Recommended Actions
1

Prioritise enforcement action against AmericaRx Smart Shop, the highest-frequency 3P buy-box winner.

2

Identify sellers below MAP — The lowest price has dropped to $16.23, which is 14.5% below MSRP ($18.99).

3

Escalate directly with Walmart — The lowest price has dropped to $16.23, which is 14.5% below MSRP ($18.99).

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