Categories/Face Moisturizers/Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz

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walmart.comID 2450733563
Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz

Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz

Cetaphil

The Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $16.23 to $16.97 against an MSRP/MAP of $18.99. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$16.23

MAX PRICE ($)

$16.97

AVG PRICE ($)

$16.58

MODERATE EROSION

14.53%

MSRP/MAP ($)

$18.99

Price erosion from MSRP14.53% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $16.23, following a peak of $16.97 during the tracking period. Compared to its MSRP of $18.99, the current price reflects a moderate variance of 14.5% erosion.

Buy Box Distribution

Buy Box Share

1P90% · 27d
3P10% · 3d

1P leads with 90% of Buy Box days

1P 1 seller2P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$16.23
−$2.76
27(90%)
14.53%
3PAmericaRx Smart Shop
New
$18.59
−$0.40
3(10%)
2.11%
2PKav Sales
New
$16.97
−$2.02
0(0%)
10.64%
3PiHerb
New
$25.22
+$6.23
0(0%)
-32.81%
The Buy Box for Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz is primarily held by Walmart.com (1P) with a 90% share, winning the Buy Box for 27 out of 30 tracked days. Only 2 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $18.99

Peak Seller Pressure

4 sellers on Jul 8

Price held at $16.97

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 07/08

Buy-box price held flat at $16.97 throughout the tracking period. It entered the period already $2.02 below MSRP ($18.99), before any crowding pressure arrived. Seller count peaked at 4 on 07/08 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
2PKav Sales

Last Jul 10 · $16.97 · 0 Buy Box Wins

Persistent (3)
1PWalmart.com

29d · avg $16.59 · 27 Buy Box Wins · ↓ falling

3PAmericaRx Smart Shop

30d · avg $17.11 · 3 Buy Box Wins · ↑ rising

3PiHerb

30d · avg $25.22 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$2.76

Significant · 14.5% below MSRP

Significant erosion — floor is $2.76 (14.5%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

2 3P sellers

Controlled · 1 exited

3P activity is limited to 2 sellers — controlled, though 1 have since exited.

Buy Box

Walmart.com

1P · 27 wins · $16.23

3P sellers win the buy box 10.0% of the time; AmericaRx Smart Shop leads with 3 days at $18.59 (2.1% below MAP).

Recommended Actions
1

Prioritise enforcement action against AmericaRx Smart Shop, the highest-frequency 3P buy-box winner.

2

Identify sellers below MAP — The lowest price has dropped to $16.23, which is 14.5% below MSRP ($18.99).

3

Escalate directly with Walmart — The lowest price has dropped to $16.23, which is 14.5% below MSRP ($18.99).