Categories/Face Moisturizers/Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz
healthy

Buy-box price is 13.1% below MSRP and a 1P seller controls the listing

Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz

Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz

Cetaphil·
ID 2450733563

The Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz was tracked for 22 day(s). During this period, the Buy Box price ranged from $16.50 to $18.39 against an MSRP/MAP of $18.99. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$16.50

MAX PRICE ($)

$18.39

AVG PRICE ($)

$17.27

EROSION (%)

13.11%

MSRP/MAP ($)

$18.99

Price erosion from MSRP
Moderate13.11% below MSRP
MinimalModerateSevere

The product hit a low of $16.50, following a peak of $18.39 during the tracking period. Compared to its MSRP of $18.99, the floor price reflects a moderate variance of 13.11% erosion.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

68%1P
1P · 1 seller, 68% share2P · 1 seller, 0% share3P · 2 sellers, 32% share
Sellers won
2 of 4tracked sellers
Changed hands
10 timesover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$17.04
−$1.95 below MSRP
15d (68%)
10.27%
3PAmericaRx Smart Shop
New
$17.04
−$1.95 below MSRP
7d (32%)
10.27%
3PiHerb
New
$25.46
+$6.47 above MSRP
0d (0%)
-34.07%
2PThe Crafty Corgi
New
$21.99
+$3.00 above MSRP
0d (0%)
-15.80%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz is primarily held by Walmart.com (1P) with a 68% share, winning the Buy Box for 15 out of 22 tracked days. Only 2 of 4 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $18.99
Peak seller pressure4 sellers on Sep 30Highest count during tracking window
Price impact at peak$0.00$17.04 → $17.04
Price trendErodingBased on trailing 30 days
Seller proliferation↑ Increasing+0.1/day avg · +1 net

Buy-box price stayed between $16.50 and $18.39, largely stable over the period. It entered the period already $1.71 below MSRP ($18.99), before any crowding pressure arrived. Seller count peaked at 4 on 09/30 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

New entrants (1)
Exited (0)

No sellers exited in recent period

Persistent (3)

Key Findings

healthy
Price Erosion

$2.49

Significant13.1% below MSRP

Significant erosion — floor is $2.49 (13.1%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

2 3P Sellers

Controlled+1 new

3P activity is limited to 2 sellers — controlled with 1 new entrant recently.

Buy Box

Walmart.com

Hijacked1P · 15 wins

Walmart.com (1P) dominates the buy box with 15 wins at $17.04, 10.3% below MAP — though pressure is easing.

Recommended Actions
1

Monitor buy-box ownership daily — 3P sellers captured 31.8% of buy-box snapshots across the tracking period.

2

Prioritise enforcement action against AmericaRx Smart Shop, the highest-frequency 3P buy-box winner.

3

Identify sellers below MAP — The lowest price has dropped to $16.50, which is 13.1% below MSRP ($18.99).

4

Escalate directly with Walmart — The lowest price has dropped to $16.50, which is 13.1% below MSRP ($18.99).

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