Buy-box price is 14.5% below MSRP and a 1P seller controls the listing
The Cetaphil Deep Hydration Healthy Glow Daily Face Cream, 1.7 oz, 48 Hour Dry Skin Face Moisturizer for Sensitive Skin, With Hyaluronic Acid, Vitamin E & Vitamin B5 was tracked for 31 day(s). During this period, the Buy Box price ranged from $16.23 to $16.97 against an MSRP/MAP of $18.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$16.23
MAX PRICE ($)
$16.97
AVG PRICE ($)
$16.57
EROSION (%)
14.53%
MSRP/MAP ($)
$18.99
The product hit a low of $16.23, following a peak of $16.97 during the tracking period. Compared to its MSRP of $18.99, the floor price reflects a moderate variance of 14.53% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $16.23 −$2.76 below MSRP | 31d (100%) | 14.53% |
3PReputable Distributors | New | $15.85 −$3.14 below MSRP | 0d (0%) | 16.54% |
3PMinnie Viola | New | $16.50 −$2.49 below MSRP | 0d (0%) | 13.11% |
3Poverstockdrugstore | New | $25.28 +$6.29 above MSRP | 0d (0%) | -33.12% |
3PLMT Arbitrage Co | New | $16.14 −$2.85 below MSRP | 0d (0%) | 15.01% |
3PI Buy Direct | New | $16.66 −$2.33 below MSRP | 0d (0%) | 12.27% |
3PPremier Retail Solutions | New | $19.95 +$0.96 above MSRP | 0d (0%) | -5.06% |
3PiHerb | New | $25.22 +$6.23 above MSRP | 0d (0%) | -32.81% |
3PSally Grocers | New | $17.99 −$1.00 below MSRP | 0d (0%) | 5.27% |
3PMyreliablemart | New | $18.32 −$0.67 below MSRP | 0d (0%) | 3.53% |
3PCalifornia Distribution Inc | New | $17.50 −$1.49 below MSRP | 0d (0%) | 7.85% |
3PSkyline Market Solutions | New | $34.89 +$15.90 above MSRP | 0d (0%) | -83.73% |
The Buy Box for Cetaphil Deep Hydration Healthy Glow Daily Face Cream, 1.7 oz, 48 Hour Dry Skin Face Moisturizer for Sensitive Skin, With Hyaluronic Acid, Vitamin E & Vitamin B5 is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 12 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $16.97 throughout the tracking period. It entered the period already $2.02 below MSRP ($18.99), before any crowding pressure arrived. Seller count peaked at 11 on 07/18 — adding +3 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
2 3P sellers exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$2.76
Significant erosion — floor is $2.76 (14.5%) below MSRP; the pricing anchor is under real pressure.
11 3P Sellers
11 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $16.23, and 3P interference is minimal.
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