Categories/Face Moisturizers/Cetaphil Deep Hydration Healthy Glow Daily Face Cream, 1.7 oz, 48 Hour Dry Skin Face Moisturizer for Sensitive Skin, With Hyaluronic Acid, Vitamin E & Vitamin B5

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical
amazon.comID B09Y3W7Q2H
Cetaphil Deep Hydration Healthy Glow Daily Face Cream, 1.7 oz, 48 Hour Dry Skin Face Moisturizer for Sensitive Skin, With Hyaluronic Acid, Vitamin E & Vitamin B5

Cetaphil Deep Hydration Healthy Glow Daily Face Cream, 1.7 oz, 48 Hour Dry Skin Face Moisturizer for Sensitive Skin, With Hyaluronic Acid, Vitamin E & Vitamin B5

Cetaphil

The Cetaphil Deep Hydration Healthy Glow Daily Face Cream, 1.7 oz, 48 Hour Dry Skin Face Moisturizer for Sensitive Skin, With Hyaluronic Acid, Vitamin E & Vitamin B5 was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $16.23 to $16.97 against an MSRP/MAP of $18.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$16.23

MAX PRICE ($)

$16.97

AVG PRICE ($)

$16.57

MODERATE EROSION

14.53%

MSRP/MAP ($)

$18.99

Price erosion from MSRP14.53% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $16.23, following a peak of $16.97 during the tracking period. Compared to its MSRP of $18.99, the current price reflects a moderate variance of 14.5% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 11 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$16.23
−$2.76
31(100%)
14.53%
3PCalifornia Distribution Inc
New
$17.50
−$1.49
0(0%)
7.85%
3PMinnie Viola
New
$16.50
−$2.49
0(0%)
13.11%
3PLMT Arbitrage Co
New
$16.14
−$2.85
0(0%)
15.01%
3PiHerb
New
$25.22
+$6.23
0(0%)
-32.81%
3PSally Grocers
New
$17.99
−$1.00
0(0%)
5.27%
3PReputable Distributors
New
$15.85
−$3.14
0(0%)
16.54%
3Poverstockdrugstore
New
$25.28
+$6.29
0(0%)
-33.12%
3PI Buy Direct
New
$16.66
−$2.33
0(0%)
12.27%
3PMyreliablemart
New
$18.32
−$0.67
0(0%)
3.53%
3PPremier Retail Solutions
New
$19.95
+$0.96
0(0%)
-5.06%
3PSkyline Market Solutions
New
$34.89
+$15.90
0(0%)
-83.73%
The Buy Box for Cetaphil Deep Hydration Healthy Glow Daily Face Cream, 1.7 oz, 48 Hour Dry Skin Face Moisturizer for Sensitive Skin, With Hyaluronic Acid, Vitamin E & Vitamin B5 is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 12 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $18.99

Peak Seller Pressure

11 sellers on Jul 18

Price held at $16.23

Price Trend

Stable

Seller Proliferation

→ Stable

+0.1/day avg · +3 net

Peak +1 on 07/03

Buy-box price held flat at $16.97 throughout the tracking period. It entered the period already $2.02 below MSRP ($18.99), before any crowding pressure arrived. Seller count peaked at 11 on 07/18 — adding +3 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
  • 2 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (2)
3PLMT Arbitrage Co

Last Jul 21 · $16.14 · 0 Buy Box Wins

3PReputable Distributors

Last Jul 1 · $15.85 · 0 Buy Box Wins

Persistent (10)
1PAmazon.com

31d · avg $16.57 · 31 Buy Box Wins · ↓ falling

3PCalifornia Distribution Inc

31d · avg $17.50 · 0 Buy Box Wins · stable

3PiHerb

31d · avg $25.22 · 0 Buy Box Wins · stable

3Poverstockdrugstore

31d · avg $27.27 · 0 Buy Box Wins · stable

3PI Buy Direct

31d · avg $17.04 · 0 Buy Box Wins · ↓ falling

3PMyreliablemart

31d · avg $18.32 · 0 Buy Box Wins · stable

3PMinnie Viola

27d · avg $16.50 · 0 Buy Box Wins · stable

3PPremier Retail Solutions

26d · avg $19.95 · 0 Buy Box Wins · stable

3PSally Grocers

18d · avg $17.99 · 0 Buy Box Wins · stable

3PSkyline Market Solutions

14d · avg $34.89 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$2.76

Significant · 14.5% below MSRP

Significant erosion — floor is $2.76 (14.5%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

11 3P sellers

Swarming · 2 exited

11 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 31 wins · $16.23

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $16.23, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 11 active 3P sellers detected, indicating widespread distribution issues.

2

Identify sellers below MAP — The lowest price has dropped to $16.23, which is 14.5% below MSRP ($18.99).

3

Escalate directly with Amazon — The lowest price has dropped to $15.49, which is 14.5% below MSRP ($18.99).