Buy-box price is 13.1% below MSRP and a 1P seller controls the listing
The Cetaphil Deep Hydration Healthy Glow Daily Face Cream, 1.7 oz, 48 Hour Dry Skin Face Moisturizer for Sensitive Skin, With Hyaluronic Acid, Vitamin E & Vitamin B5 was tracked for 24 day(s). During this period, the Buy Box price ranged from $16.50 to $17.28 against an MSRP/MAP of $18.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$16.50
MAX PRICE ($)
$17.28
AVG PRICE ($)
$16.81
EROSION (%)
13.11%
MSRP/MAP ($)
$18.99
The product hit a low of $16.50, following a peak of $17.28 during the tracking period. Compared to its MSRP of $18.99, the floor price reflects a moderate variance of 13.11% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $17.04 −$1.95 below MSRP | 23d (96%) | 10.27% |
3PMinnie Viola | New | $16.50 −$2.49 below MSRP | 1d (4%) | 13.11% |
3PPremier Retail Solutions | New | $19.95 +$0.96 above MSRP | 0d (0%) | -5.06% |
3PJennifer j store | New | $16.50 −$2.49 below MSRP | 0d (0%) | 13.11% |
3PMyreliablemart | New | $18.32 −$0.67 below MSRP | 0d (0%) | 3.53% |
3Poverstockdrugstore | New | $28.22 +$9.23 above MSRP | 0d (0%) | -48.60% |
3PiHerb | New | $25.46 +$6.47 above MSRP | 0d (0%) | -34.07% |
3PSkyline Market Solutions | New | $34.89 +$15.90 above MSRP | 0d (0%) | -83.73% |
3PI Buy Direct | New | $16.43 −$2.56 below MSRP | 0d (0%) | 13.48% |
3PCalifornia Distribution Inc | New | $17.50 −$1.49 below MSRP | 0d (0%) | 7.85% |
3PSally Grocers | New | $23.19 +$4.20 above MSRP | 0d (0%) | -22.12% |
The Buy Box for Cetaphil Deep Hydration Healthy Glow Daily Face Cream, 1.7 oz, 48 Hour Dry Skin Face Moisturizer for Sensitive Skin, With Hyaluronic Acid, Vitamin E & Vitamin B5 is primarily held by Amazon.com (1P) with a 96% share, winning the Buy Box for 23 out of 24 tracked days. Only 2 of 11 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $16.50 throughout the tracking period. It entered the period already $2.49 below MSRP ($18.99), before any crowding pressure arrived. Seller count peaked at 11 on 09/15, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$2.49
Significant erosion — floor is $2.49 (13.1%) below MSRP; the pricing anchor is under real pressure.
10 3P Sellers
10 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 23 wins at $17.04, and 3P interference is minimal.
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