Categories/Face Moisturizers/CETAPHIL Gentle Exfoliating SA Face Lotion, Lightweight Moisturizer with Salicylic Acid, 8 fl oz

Beauty > Skincare > Moisturizers > Face Moisturizers

critical
walmart.comID 5558619067
CETAPHIL Gentle Exfoliating SA Face Lotion, Lightweight Moisturizer with Salicylic Acid, 8 fl oz

CETAPHIL Gentle Exfoliating SA Face Lotion, Lightweight Moisturizer with Salicylic Acid, 8 fl oz

Cetaphil

The CETAPHIL Gentle Exfoliating SA Face Lotion, Lightweight Moisturizer with Salicylic Acid, 8 fl oz was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $9.97 to $16.14 against an MSRP/MAP of $16.14. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$9.97

MAX PRICE ($)

$16.14

AVG PRICE ($)

$11.54

SEVERE EROSION

38.23%

MSRP/MAP ($)

$16.14

Price erosion from MSRP38.23% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $10.97, following a peak of $16.14 during the tracking period. Compared to its MSRP of $16.14, the current price reflects a severe variance of 32.0% erosion.

Buy Box Distribution

Buy Box Share

1P77% · 23d
3P23% · 7d

1P leads with 77% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$10.97
−$5.17
23(77%)
32.03%
3PiHerb
New
$16.14
+$0.00
7(23%)
0.00%
The Buy Box for CETAPHIL Gentle Exfoliating SA Face Lotion, Lightweight Moisturizer with Salicylic Acid, 8 fl oz is primarily held by Walmart.com (1P) with a 77% share, winning the Buy Box for 23 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $16.14

Peak Seller Pressure

2 sellers on Jul 1

Price Trend

Recovering

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 07/28

Buy-box price fell to a floor of $9.97 before recovering to $10.97. It entered the period already $6.17 below MSRP ($16.14), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (2)
1PWalmart.com

23d · avg $10.14 · 23 Buy Box Wins · ↑ rising

3PiHerb

30d · avg $16.14 · 7 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$6.17

Severe · 38.2% below MSRP

Severe erosion — floor is $6.17 (38.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled

3P activity is limited to 1 seller — controlled.

Buy Box

Walmart.com

1P · 23 wins · $10.97

3P sellers win the buy box 23.3% of the time; iHerb leads with 7 days at $16.14 — worsening.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $9.97, which is 38.2% below MSRP ($16.14).

2

Monitor buy-box ownership daily — 3P sellers captured 23.3% of buy-box snapshots across the tracking period.

3

Prioritise enforcement action against iHerb, the highest-frequency 3P buy-box winner.

4

Escalate directly with Walmart — The lowest price has dropped to $9.97, which is 38.2% below MSRP ($16.14).