Buy-box price is 31.5% below MSRP and a 1P seller controls the listing
Cetaphil Healthy Renew Night Cream for Sensitive Skin with Anti-Aging, 1.7 oz
The Cetaphil Healthy Renew Night Cream for Sensitive Skin with Anti-Aging, 1.7 oz was tracked for 30 day(s). During this period, the Buy Box price ranged from $16.97 to $24.79 against an MSRP/MAP of $24.79. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$16.97
MAX PRICE ($)
$24.79
AVG PRICE ($)
$17.23
EROSION (%)
31.54%
MSRP/MAP ($)
$24.79
The product hit a low of $16.97, following a peak of $24.79 during the tracking period. Compared to its MSRP of $24.79, the floor price reflects a severe variance of 31.54% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $16.97 −$7.82 below MSRP | 28d (93%) | 31.54% |
3PiHerb | New | $24.79 at MSRP | 1d (3%) | 0.00% |
3PKav Sales | New | $16.97 −$7.82 below MSRP | 1d (3%) | 31.54% |
3PTonerNeeds | New | $12.95 −$11.84 below MSRP | 0d (0%) | 47.76% |
The Buy Box for Cetaphil Healthy Renew Night Cream for Sensitive Skin with Anti-Aging, 1.7 oz is primarily held by Walmart.com (1P) with a 93% share, winning the Buy Box for 28 out of 30 tracked days. Only 3 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $16.97 and $24.79, largely stable over the period. It entered the period already $7.82 below MSRP ($24.79), before any crowding pressure arrived. Seller count peaked at 3 on 07/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
2 3P sellers exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$7.82
Severe erosion — floor is $7.82 (31.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
3 3P Sellers
3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 28 wins at $16.97, and 3P interference is minimal.
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