Categories/Face Moisturizers/Cetaphil Healthy Renew Night Cream for Sensitive Skin with Anti-Aging, 1.7 oz

Beauty > Skincare > Moisturizers > Face Moisturizers

critical
walmart.comID 1753379584
Cetaphil Healthy Renew Night Cream for Sensitive Skin with Anti-Aging, 1.7 oz

Cetaphil Healthy Renew Night Cream for Sensitive Skin with Anti-Aging, 1.7 oz

Cetaphil

The Cetaphil Healthy Renew Night Cream for Sensitive Skin with Anti-Aging, 1.7 oz was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $16.97 to $24.79 against an MSRP/MAP of $24.79. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$16.97

MAX PRICE ($)

$24.79

AVG PRICE ($)

$17.23

SEVERE EROSION

31.54%

MSRP/MAP ($)

$24.79

Price erosion from MSRP31.54% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $16.97, following a peak of $24.79 during the tracking period. Compared to its MSRP of $24.79, the current price reflects a severe variance of 31.5% erosion.

Buy Box Distribution

Buy Box Share

1P93% · 28d
3P7% · 2d

1P leads with 93% of Buy Box days

1P 1 seller3P 3 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$16.97
−$7.82
28(93%)
31.54%
3PKav Sales
New
$16.97
−$7.82
1(3%)
31.54%
3PiHerb
New
$24.79
+$0.00
1(3%)
0.00%
3PTonerNeeds
New
$12.95
−$11.84
0(0%)
47.76%
The Buy Box for Cetaphil Healthy Renew Night Cream for Sensitive Skin with Anti-Aging, 1.7 oz is primarily held by Walmart.com (1P) with a 93% share, winning the Buy Box for 28 out of 30 tracked days. Only 3 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $24.79

Peak Seller Pressure

3 sellers on Jul 7

Price held at $16.97

Price Trend

Stable

2.0% recovery vs floor

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 07/07

Buy-box price stayed between $16.97 and $24.79, largely stable over the period. It entered the period already $7.82 below MSRP ($24.79), before any crowding pressure arrived. Seller count peaked at 3 on 07/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

Watchlist

  • 2 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (2)
3PKav Sales

Last Jul 21 · $16.97 · 1 Buy Box Wins

3PTonerNeeds

Last Jul 7 · $12.95 · 0 Buy Box Wins

Persistent (2)
1PWalmart.com

30d · avg $16.97 · 28 Buy Box Wins · stable

3PiHerb

30d · avg $24.79 · 1 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$7.82

Severe · 31.5% below MSRP

Severe erosion — floor is $7.82 (31.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

3 3P sellers

Crowded · 2 exited

3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Walmart.com

1P · 28 wins · $16.97

Buy-box is controlled — Walmart.com (1P) leads with 28 wins at $16.97, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $16.97, which is 31.5% below MSRP ($24.79).

2

Prioritise enforcement action against Kav Sales, the highest-frequency 3P buy-box winner.

3

Escalate directly with Walmart — The lowest price has dropped to $12.95, which is 31.5% below MSRP ($24.79).