Buy-box price is 43.5% below MSRP and a 1P seller controls the listing

The Cetaphil Redness Relieving Night Moisturizer SPF 40 For Dry, Redness-Prone Skin, 1.7 fl oz was tracked for 22 day(s). During this period, the Buy Box price ranged from $9.51 to $16.83 against an MSRP/MAP of $16.83. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$9.51
MAX PRICE ($)
$16.83
AVG PRICE ($)
$9.88
EROSION (%)
43.49%
MSRP/MAP ($)
$16.83
The product hit a low of $9.51, following a peak of $16.83 during the tracking period. Compared to its MSRP of $16.83, the floor price reflects a severe variance of 43.49% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $9.51 −$7.32 below MSRP | 21d (95%) | 43.49% |
2PKav Sales | New | $16.83 at MSRP | 1d (5%) | 0.00% |
3PAvi Mfg Corp | New | $14.99 −$1.84 below MSRP | 0d (0%) | 10.93% |
3PiHerb | New | $19.64 +$2.81 above MSRP | 0d (0%) | -16.70% |
The Buy Box for Cetaphil Redness Relieving Night Moisturizer SPF 40 For Dry, Redness-Prone Skin, 1.7 fl oz is primarily held by Walmart.com (1P) with a 95% share, winning the Buy Box for 21 out of 22 tracked days. Only 2 of 4 total sellers have won the Buy Box.
Buy-box price stayed between $9.51 and $16.83, largely stable over the period. It entered the period already $7.24 below MSRP ($16.83), before any crowding pressure arrived. Seller count peaked at 4 on 09/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period
No new sellers in recent period
No sellers exited in recent period
$7.32
Severe erosion — floor is $7.32 (43.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 21 wins at $9.51, and 3P interference is minimal.
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