Beauty > Skincare > Moisturizers > Face Moisturizers

Cetaphil
The Cetaphil Redness Relieving Night Moisturizer SPF 40 For Dry, Redness-Prone Skin, 1.7 fl oz was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price was $9.59 against an MSRP/MAP of $16.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$9.59
MAX PRICE ($)
$9.59
AVG PRICE ($)
$9.59
SEVERE EROSION
43.56%
MSRP/MAP ($)
$16.99
The product is currently selling at $9.59, following a peak of $9.59 during the tracking period. Compared to its MSRP of $16.99, the current price reflects a severe variance of 43.6% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PWalmart.com· Top | New | $9.59 −$7.40 | 30(100%) | 43.56% |
2PKav Sales | New | $16.83 −$0.16 | 0(0%) | 0.94% |
3PAvi Mfg Corp | New | $11.99 −$5.00 | 0(0%) | 29.43% |
3PiHerb | New | $19.64 +$2.65 | 0(0%) | -15.60% |
Peak Seller Pressure
4 sellers on Jul 1
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price held flat at $9.59 throughout the tracking period. It entered the period already $7.40 below MSRP ($16.99), before any crowding pressure arrived. Seller count peaked at 4 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
30d · avg $9.59 · 30 Buy Box Wins · stable
30d · avg $19.64 · 0 Buy Box Wins · stable
30d · avg $11.99 · 0 Buy Box Wins · stable
30d · avg $16.83 · 0 Buy Box Wins · stable
$7.40
Severe · 43.6% below MSRP
Severe erosion — floor is $7.40 (43.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P sellers
Controlled
3P activity is limited to 2 sellers — controlled.
Walmart.com
1P · 30 wins · $9.59
Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $9.59, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $9.59, which is 43.6% below MSRP ($16.99).
Escalate directly with Walmart — The lowest price has dropped to $9.59, which is 43.6% below MSRP ($16.99).