Buy-box price is 43.6% below MSRP and a 1P seller controls the listing
The Cetaphil Redness Relieving Night Moisturizer SPF 40 For Dry, Redness-Prone Skin, 1.7 fl oz was tracked for 30 day(s). During this period, the Buy Box price was $9.59 against an MSRP/MAP of $16.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$9.59
MAX PRICE ($)
$9.59
AVG PRICE ($)
$9.59
EROSION (%)
43.56%
MSRP/MAP ($)
$16.99
The product held steady at $9.59 throughout the tracking period. Compared to its MSRP of $16.99, the floor price reflects a severe variance of 43.56% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $9.59 −$7.40 below MSRP | 30d (100%) | 43.56% |
3PiHerb | New | $19.64 +$2.65 above MSRP | 0d (0%) | -15.60% |
3PAvi Mfg Corp | New | $11.99 −$5.00 below MSRP | 0d (0%) | 29.43% |
2PKav Sales | New | $16.83 −$0.16 below MSRP | 0d (0%) | 0.94% |
The Buy Box for Cetaphil Redness Relieving Night Moisturizer SPF 40 For Dry, Redness-Prone Skin, 1.7 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $9.59 throughout the tracking period. It entered the period already $7.40 below MSRP ($16.99), before any crowding pressure arrived. Seller count peaked at 4 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$7.40
Severe erosion — floor is $7.40 (43.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $9.59, and 3P interference is minimal.
Get a Free MAP & Buy Box Compliance Report for Your Product
Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.
Track Your Product
FreeMonitor 3P seller crowding, Buy Box shifts & price erosion for your product.