Buy-box price is 0.0% below MSRP and a 1P seller controls the listing
The Cetaphil Rich Hydrating Face Cream Travel Size Moisturizer for Dry to Normal Skin with Hyaluronic Acid, 1.7 fl oz was tracked for 30 day(s). During this period, the Buy Box price was $13.88 against an MSRP/MAP of $13.88. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$13.88
MAX PRICE ($)
$13.88
AVG PRICE ($)
$13.88
EROSION (%)
0.00%
MSRP/MAP ($)
$13.88
The product held steady at $13.88 throughout the tracking period. The floor price held at or above its MSRP of $13.88, showing no erosion during the period.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $13.88 at MSRP | 30d (100%) | 0.00% |
3PiHerb | New | $25.77 +$11.89 above MSRP | 0d (0%) | -85.66% |
3PAmericaRx Smart Shop | New | $19.24 +$5.36 above MSRP | 0d (0%) | -38.62% |
The Buy Box for Cetaphil Rich Hydrating Face Cream Travel Size Moisturizer for Dry to Normal Skin with Hyaluronic Acid, 1.7 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $13.88 throughout the tracking period. Price opened right at MSRP ($13.88). Seller count peaked at 3 on 07/29 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No sellers exited in recent period
Key Findings
healthy$0.00
Pricing is intact — no measurable erosion from MSRP.
2 3P Sellers
3P activity is limited to 2 sellers — controlled with 1 new entrant recently.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $13.88, and 3P interference is minimal.
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