Beauty > Skincare > Moisturizers > Face Moisturizers

Cetaphil
The Cetaphil Rich Hydrating Face Cream Travel Size Moisturizer for Dry to Normal Skin with Hyaluronic Acid, 1.7 fl oz was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price was $13.88 against an MSRP/MAP of $13.88. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$13.88
MAX PRICE ($)
$13.88
AVG PRICE ($)
$13.88
MINIMAL EROSION
0.00%
MSRP/MAP ($)
$13.88
The product is currently selling at $13.88, following a peak of $13.88 during the tracking period. Compared to its MSRP of $13.88, the current price is at or above MSRP — no erosion detected.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PWalmart.com· Top | New | $13.88 +$0.00 | 30(100%) | 0.00% |
3PAmericaRx Smart Shop | New | $19.24 +$5.36 | 0(0%) | -38.62% |
3PiHerb | New | $25.77 +$11.89 | 0(0%) | -85.66% |
Peak Seller Pressure
3 sellers on Jul 29
Price held at $13.88
Price Trend
Stable
Seller Proliferation
→ Stable
+0.03/day avg · +1 net
Peak +1 on 07/29
Buy-box price held flat at $13.88 throughout the tracking period. Price opened right at MSRP ($13.88). Seller count peaked at 3 on 07/29 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
Since Jul 29 · $19.24 · 0 Buy Box Wins
No sellers exited in recent period.
30d · avg $13.88 · 30 Buy Box Wins · stable
30d · avg $25.77 · 0 Buy Box Wins · stable
At MSRP
Intact
Pricing is intact — no measurable erosion from MSRP.
2 3P sellers
Controlled · +1 new
3P activity is limited to 2 sellers — controlled with 1 new entrant recently.
Walmart.com
1P · 30 wins · $13.88
Buy-box is controlled — Walmart.com (1P) leads with 30 wins at $13.88, and 3P interference is minimal.
Channel health is stable — maintain current monitoring cadence and review pricing quarterly.