Buy-box price is 30.0% below MSRP and a 2P seller controls the listing
The COSRX Hyaluronic Acid Moisturizing Cream, Lightweight, Non-Greasy, Long-lasting Hydration for Glass Skin, Daily Moisturizer for Sensitive Skin, Moisture Barrier Repair, Korean Skin Care, 3.52 oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $17.50 to $19.98 against an MSRP/MAP of $25.00. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$17.50
MAX PRICE ($)
$19.98
AVG PRICE ($)
$19.42
EROSION (%)
30.00%
MSRP/MAP ($)
$25.00
The product hit a low of $17.50, following a peak of $19.98 during the tracking period. Compared to its MSRP of $25.00, the floor price reflects a severe variance of 30.00% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PCOSRX· Top | New | $19.98 −$5.02 below MSRP | 18d (58%) | 20.08% |
2PJ+E Supply | New | $19.97 −$5.03 below MSRP | 13d (42%) | 20.12% |
3Psimonbestshop | New | $19.99 −$5.01 below MSRP | 0d (0%) | 20.04% |
2PBARUMALL | New | $19.98 −$5.02 below MSRP | 0d (0%) | 20.08% |
2Psimonbestshop | New | $20.99 −$4.01 below MSRP | 0d (0%) | 16.04% |
2PDZMALL | New | $21.00 −$4.00 below MSRP | 0d (0%) | 16.00% |
The Buy Box for COSRX Hyaluronic Acid Moisturizing Cream, Lightweight, Non-Greasy, Long-lasting Hydration for Glass Skin, Daily Moisturizer for Sensitive Skin, Moisture Barrier Repair, Korean Skin Care, 3.52 oz is primarily held by COSRX (2P) with a 58% share, winning the Buy Box for 18 out of 31 tracked days. Only 2 of 6 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $17.50 and $19.98, largely stable over the period. It entered the period already $5.03 below MSRP ($25.00), before any crowding pressure arrived. Seller count peaked at 5 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$7.50
Severe erosion — floor is $7.50 (30.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 2 have since exited.
COSRX
Buy-box is controlled — COSRX (2P) leads with 18 wins at $19.98, and 3P interference is minimal.
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