Categories/Face Moisturizers/COSRX Hyaluronic Acid Moisturizing Cream, Lightweight, Non-Greasy, Long-lasting Hydration for Glass Skin, Daily Moisturizer for Sensitive Skin, Moisture Barrier Repair, Korean Skin Care, 3.52 oz
at risk

Buy-box price is 30.0% below MSRP and a 2P seller controls the listing

The COSRX Hyaluronic Acid Moisturizing Cream, Lightweight, Non-Greasy, Long-lasting Hydration for Glass Skin, Daily Moisturizer for Sensitive Skin, Moisture Barrier Repair, Korean Skin Care, 3.52 oz was tracked for 24 day(s). During this period, the Buy Box price ranged from $17.50 to $19.98 against an MSRP/MAP of $25.00. The product's pricing health is currently flagged as at risk.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$17.50

MAX PRICE ($)

$19.98

AVG PRICE ($)

$19.64

EROSION (%)

30.00%

MSRP/MAP ($)

$25.00

Price erosion from MSRP
Severe30.00% below MSRP
MinimalModerateSevere

The product hit a low of $17.50, following a peak of $19.98 during the tracking period. Compared to its MSRP of $25.00, the floor price reflects a severe variance of 30.00% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

92%2P
1P · 1 seller, 0% share2P · 5 sellers, 92% share3P · 1 seller, 0% share
Sellers won
1 of 7tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PCOSRX· Top
New
$19.98
−$5.02 below MSRP
22d (92%)
20.08%
2PVerSure
New
$19.98
−$5.02 below MSRP
0d (0%)
20.08%
2PSeoul Harbor
New
$24.97
−$0.03 below MSRP
0d (0%)
0.12%
2PBARUMALL
New
$20.99
−$4.01 below MSRP
0d (0%)
16.04%
2PDZMALL
New
$20.99
−$4.01 below MSRP
0d (0%)
16.04%
3Psimonbestshop
New
$19.98
−$5.02 below MSRP
0d (0%)
20.08%
1PAmazon.com
New
$23.96
−$1.04 below MSRP
0d (0%)
4.16%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for COSRX Hyaluronic Acid Moisturizing Cream, Lightweight, Non-Greasy, Long-lasting Hydration for Glass Skin, Daily Moisturizer for Sensitive Skin, Moisture Barrier Repair, Korean Skin Care, 3.52 oz is primarily held by COSRX (2P) with a 100% share, winning the Buy Box for 22 out of 24 tracked days. Only 1 of 7 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $25.00
Peak seller pressure7 sellers on Sep 12Highest count during tracking window
Price impact at peak−$2.48$19.98 → $17.50
Price trendRecoveringBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price stayed between $17.50 and $19.98, largely stable over the period. It entered the period already $5.02 below MSRP ($25.00), before any crowding pressure arrived. Seller count peaked at 7 on 09/12, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

3 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (3)
Persistent (4)

Key Findings

at risk
Price Erosion

$7.50

Severe30.0% below MSRP

Severe erosion — floor is $7.50 (30.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled3 exited

3P activity is limited to 1 seller — controlled, though 3 have since exited.

Buy Box

COSRX

Controlled2P · 22 wins

Buy-box is controlled — COSRX (2P) leads with 22 wins at $19.98, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $17.50, which is 30.0% below MSRP ($25.00).

2

Escalate directly with Amazon — The lowest price has dropped to $17.50, which is 30.0% below MSRP ($25.00).

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