Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

Dr.Althea
The Dr.Althea 147 Barrier Cream | Daily Skin Barrier Care | Deep Hydrating with Hyaluronic Acid & Ceramides | Korean Vegan Skincare for All Skin Types | 1.69 Fl Oz (Ver.2 - Pack of 1) was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $24.30 to $25.55 against an MSRP/MAP of $27.00. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$24.30
MAX PRICE ($)
$25.55
AVG PRICE ($)
$25.35
MODERATE EROSION
10.00%
MSRP/MAP ($)
$27.00
The product is currently selling at $25.55, following a peak of $25.55 during the tracking period. Compared to its MSRP of $27.00, the current price reflects a minimal variance of 5.4% erosion.
Buy Box Share
2P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
2PDr.Althea· Top | New | $25.55 −$1.45 | 24(77%) | 5.37% |
2PSunny Sky Ventures | New | $27.00 +$0.00 | 7(23%) | 0.00% |
2PShop, Buy & Ship | New | $26.17 −$0.83 | 0(0%) | 3.07% |
2PBrightStarWholesale | New | $27.00 +$0.00 | 0(0%) | 0.00% |
Peak Seller Pressure
4 sellers on Jul 1
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Peak +1 on 07/14
Buy-box price stayed between $24.30 and $25.55, largely stable over the period. It entered the period already $2.14 below MSRP ($27.00), before any crowding pressure arrived. Seller count peaked at 4 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
31d · avg $25.55 · 24 Buy Box Wins · stable
26d · avg $26.27 · 7 Buy Box Wins · ↑ rising
31d · avg $25.69 · 0 Buy Box Wins · ↑ rising
31d · avg $27.00 · 0 Buy Box Wins · stable
$2.70
Significant · 10.0% below MSRP
Significant erosion — floor is $2.70 (10.0%) below MSRP; the pricing anchor is under real pressure.
Clean
Clean
No 3P sellers detected — the channel is clean.
Dr.Althea
2P · 24 wins · $25.55
Buy-box is controlled — Dr.Althea (2P) leads with 24 wins at $25.55, and 3P interference is minimal.
Escalate directly with Amazon — The lowest price has dropped to $24.30, which is 10.0% below MSRP ($27.00).
Review MAP compliance — The lowest price has dropped to $24.30, which is 10.0% below MSRP ($27.00).