Buy-box price is 10.0% below MSRP and a 2P seller controls the listing
The Dr.Althea 147 Barrier Cream | Daily Skin Barrier Care | Deep Hydrating with Hyaluronic Acid & Ceramides | Korean Vegan Skincare for All Skin Types | 1.69 Fl Oz (Ver.2 - Pack of 1) was tracked for 31 day(s). During this period, the Buy Box price ranged from $24.30 to $25.55 against an MSRP/MAP of $27.00. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$24.30
MAX PRICE ($)
$25.55
AVG PRICE ($)
$25.35
EROSION (%)
10.00%
MSRP/MAP ($)
$27.00
The product hit a low of $24.30, following a peak of $25.55 during the tracking period. Compared to its MSRP of $27.00, the floor price reflects a moderate variance of 10.00% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PDr.Althea· Top | New | $25.55 −$1.45 below MSRP | 24d (77%) | 5.37% |
2PSunny Sky Ventures | New | $27.00 at MSRP | 7d (23%) | 0.00% |
2PBrightStarWholesale | New | $27.00 at MSRP | 0d (0%) | 0.00% |
2PShop, Buy & Ship | New | $26.17 −$0.83 below MSRP | 0d (0%) | 3.07% |
The Buy Box for Dr.Althea 147 Barrier Cream | Daily Skin Barrier Care | Deep Hydrating with Hyaluronic Acid & Ceramides | Korean Vegan Skincare for All Skin Types | 1.69 Fl Oz (Ver.2 - Pack of 1) is primarily held by Dr.Althea (2P) with a 77% share, winning the Buy Box for 24 out of 31 tracked days. Only 2 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $24.30 and $25.55, largely stable over the period. It entered the period already $2.14 below MSRP ($27.00), before any crowding pressure arrived. Seller count peaked at 4 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$2.70
Significant erosion — floor is $2.70 (10.0%) below MSRP; the pricing anchor is under real pressure.
Clean Channel
No 3P sellers detected — the channel is clean.
Dr.Althea
Buy-box is controlled — Dr.Althea (2P) leads with 24 wins at $25.55, and 3P interference is minimal.
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