Categories/Face Moisturizers/Dr.Althea 147 Barrier Cream | Daily Skin Barrier Care | Deep Hydrating with Hyaluronic Acid & Ceramides | Korean Vegan Skincare for All Skin Types | 1.69 Fl Oz (Ver.2 - Pack of 1)

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healthy
amazon.comID B0GPPRTD32
Dr.Althea 147 Barrier Cream | Daily Skin Barrier Care | Deep Hydrating with Hyaluronic Acid & Ceramides | Korean Vegan Skincare for All Skin Types | 1.69 Fl Oz (Ver.2 - Pack of 1)

Dr.Althea 147 Barrier Cream | Daily Skin Barrier Care | Deep Hydrating with Hyaluronic Acid & Ceramides | Korean Vegan Skincare for All Skin Types | 1.69 Fl Oz (Ver.2 - Pack of 1)

Dr.Althea

The Dr.Althea 147 Barrier Cream | Daily Skin Barrier Care | Deep Hydrating with Hyaluronic Acid & Ceramides | Korean Vegan Skincare for All Skin Types | 1.69 Fl Oz (Ver.2 - Pack of 1) was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $24.30 to $25.55 against an MSRP/MAP of $27.00. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$24.30

MAX PRICE ($)

$25.55

AVG PRICE ($)

$25.35

MODERATE EROSION

10.00%

MSRP/MAP ($)

$27.00

Price erosion from MSRP10.00% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $25.55, following a peak of $25.55 during the tracking period. Compared to its MSRP of $27.00, the current price reflects a minimal variance of 5.4% erosion.

Buy Box Distribution

Buy Box Share

2P100% · 31d

2P leads with 100% of Buy Box days

2P 4 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PDr.Althea· Top
New
$25.55
$1.45
24(77%)
5.37%
2PSunny Sky Ventures
New
$27.00
+$0.00
7(23%)
0.00%
2PShop, Buy & Ship
New
$26.17
$0.83
0(0%)
3.07%
2PBrightStarWholesale
New
$27.00
+$0.00
0(0%)
0.00%
The Buy Box for Dr.Althea 147 Barrier Cream | Daily Skin Barrier Care | Deep Hydrating with Hyaluronic Acid & Ceramides | Korean Vegan Skincare for All Skin Types | 1.69 Fl Oz (Ver.2 - Pack of 1) is primarily held by Dr.Althea (2P) with a 77% share, winning the Buy Box for 24 out of 31 tracked days. Only 2 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $27.00

Peak Seller Pressure

4 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

Stable

0/day avg · 0 net

Peak +1 on 07/14

Buy-box price stayed between $24.30 and $25.55, largely stable over the period. It entered the period already $2.14 below MSRP ($27.00), before any crowding pressure arrived. Seller count peaked at 4 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (4)
2PDr.Althea

31d · avg $25.55 · 24 Buy Box Wins · stable

2PSunny Sky Ventures

26d · avg $26.27 · 7 Buy Box Wins · ↑ rising

2PShop, Buy & Ship

31d · avg $25.69 · 0 Buy Box Wins · ↑ rising

2PBrightStarWholesale

31d · avg $27.00 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$2.70

Significant · 10.0% below MSRP

Significant erosion — floor is $2.70 (10.0%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Dr.Althea

2P · 24 wins · $25.55

Buy-box is controlled — Dr.Althea (2P) leads with 24 wins at $25.55, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $24.30, which is 10.0% below MSRP ($27.00).

2

Review MAP compliance — The lowest price has dropped to $24.30, which is 10.0% below MSRP ($27.00).