Buy-box price is 30.0% below MSRP and a 2P seller controls the listing
The Dr.Althea 345 Relief Cream | Daily Face Moisturizer for Soothing Recovery and Blemish Care with PDRN & Niacinamide | Korean Vegan Skincare for All Skin Types, 1.69 Fl Oz (Ver.2 - Pack of 1) was tracked for 22 day(s). During this period, the Buy Box price ranged from $18.90 to $27.00 against an MSRP/MAP of $27.00. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$18.90
MAX PRICE ($)
$27.00
AVG PRICE ($)
$26.32
EROSION (%)
30.00%
MSRP/MAP ($)
$27.00
The product hit a low of $18.90, following a peak of $27.00 during the tracking period. Compared to its MSRP of $27.00, the floor price reflects a severe variance of 30.00% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PDr.Althea· Top | New | $18.90 −$8.10 below MSRP | 12d (55%) | 30.00% |
2PSunny Sky Ventures | New | $27.00 at MSRP | 0d (0%) | 0.00% |
3PKskin c.o. | New | $24.99 −$2.01 below MSRP | 0d (0%) | 7.44% |
The Buy Box for Dr.Althea 345 Relief Cream | Daily Face Moisturizer for Soothing Recovery and Blemish Care with PDRN & Niacinamide | Korean Vegan Skincare for All Skin Types, 1.69 Fl Oz (Ver.2 - Pack of 1) is primarily held by Dr.Althea (2P) with a 100% share, winning the Buy Box for 12 out of 22 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $27.00 to $18.90 — a $8.10 drop over 22 days. Price opened right at MSRP ($27.00). Seller count peaked at 3 on 09/19 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period
1 3P seller exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$8.10
Severe erosion — floor is $8.10 (30.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 2 have since exited.
Dr.Althea
Buy-box is controlled — Dr.Althea (2P) leads with 12 wins at $18.90, and 3P interference is minimal.
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