Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

E.L.F.
The e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer, Made with Hyaluronic Acid, Niacinamide & Peptides, Lightweight Daily Protection, 1.7 oz was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price was $12.97 against an MSRP/MAP of $14.00. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$12.97
MAX PRICE ($)
$12.97
AVG PRICE ($)
$12.97
MINIMAL EROSION
7.36%
MSRP/MAP ($)
$14.00
The product is currently selling at $12.97, following a peak of $12.97 during the tracking period. Compared to its MSRP of $14.00, the current price reflects a minimal variance of 7.4% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $12.97 −$1.03 | 31(100%) | 7.36% |
3PTriplenet Pricing INC | New | $28.09 +$14.09 | 0(0%) | -100.64% |
3PSkyline Market Solutions | New | $22.89 +$8.89 | 0(0%) | -63.50% |
3PBe-Zone | New | $23.50 +$9.50 | 0(0%) | -67.86% |
3PVIIANSA LLC | New | $26.32 +$12.32 | 0(0%) | -88.00% |
Peak Seller Pressure
5 sellers on Jul 9
Price held at $12.97
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Peak +1 on 07/04
Buy-box price held flat at $12.97 throughout the tracking period. It entered the period already $1.03 below MSRP ($14.00), before any crowding pressure arrived. Seller count peaked at 5 on 07/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
Watchlist
No new sellers in recent period.
Last Jul 9 · $28.09 · 0 Buy Box Wins
31d · avg $12.97 · 31 Buy Box Wins · stable
31d · avg $22.89 · 0 Buy Box Wins · stable
31d · avg $26.32 · 0 Buy Box Wins · stable
27d · avg $23.50 · 0 Buy Box Wins · stable
$1.03
Moderate · 7.4% below MSRP
Moderate erosion — floor price is $1.03 (7.4%) below MSRP and slipping.
4 3P sellers
Crowded · 1 exited
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
1P · 31 wins · $12.97
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $12.97, and 3P interference is minimal.
Escalate directly with Amazon — The lowest price has dropped to $12.97, which is 7.4% below MSRP ($14.00).
Review MAP compliance — The lowest price has dropped to $12.97, which is 7.4% below MSRP ($14.00).