Categories/Face Moisturizers/e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer, Made with Hyaluronic Acid, Niacinamide & Peptides, Lightweight Daily Protection, 1.7 oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

healthy
amazon.comID B0984H7XH5
e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer, Made with Hyaluronic Acid, Niacinamide & Peptides, Lightweight Daily Protection, 1.7 oz

e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer, Made with Hyaluronic Acid, Niacinamide & Peptides, Lightweight Daily Protection, 1.7 oz

E.L.F.

The e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer, Made with Hyaluronic Acid, Niacinamide & Peptides, Lightweight Daily Protection, 1.7 oz was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price was $12.97 against an MSRP/MAP of $14.00. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$12.97

MAX PRICE ($)

$12.97

AVG PRICE ($)

$12.97

MINIMAL EROSION

7.36%

MSRP/MAP ($)

$14.00

Price erosion from MSRP7.36% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $12.97, following a peak of $12.97 during the tracking period. Compared to its MSRP of $14.00, the current price reflects a minimal variance of 7.4% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 4 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$12.97
$1.03
31(100%)
7.36%
3PTriplenet Pricing INC
New
$28.09
+$14.09
0(0%)
-100.64%
3PSkyline Market Solutions
New
$22.89
+$8.89
0(0%)
-63.50%
3PBe-Zone
New
$23.50
+$9.50
0(0%)
-67.86%
3PVIIANSA LLC
New
$26.32
+$12.32
0(0%)
-88.00%
The Buy Box for e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer, Made with Hyaluronic Acid, Niacinamide & Peptides, Lightweight Daily Protection, 1.7 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $14.00

Peak Seller Pressure

5 sellers on Jul 9

Price held at $12.97

Price Trend

Stable

Seller Proliferation

Stable

0/day avg · 0 net

Peak +1 on 07/04

Buy-box price held flat at $12.97 throughout the tracking period. It entered the period already $1.03 below MSRP ($14.00), before any crowding pressure arrived. Seller count peaked at 5 on 07/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PTriplenet Pricing INC

Last Jul 9 · $28.09 · 0 Buy Box Wins

Persistent (4)
1PAmazon.com

31d · avg $12.97 · 31 Buy Box Wins · stable

3PSkyline Market Solutions

31d · avg $22.89 · 0 Buy Box Wins · stable

3PVIIANSA LLC

31d · avg $26.32 · 0 Buy Box Wins · stable

3PBe-Zone

27d · avg $23.50 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$1.03

Moderate · 7.4% below MSRP

Moderate erosion — floor price is $1.03 (7.4%) below MSRP and slipping.

Seller Activity

4 3P sellers

Crowded · 1 exited

4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Amazon.com

1P · 31 wins · $12.97

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $12.97, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $12.97, which is 7.4% below MSRP ($14.00).

2

Review MAP compliance — The lowest price has dropped to $12.97, which is 7.4% below MSRP ($14.00).