Buy-box price is 7.4% below MSRP and a 1P seller controls the listing
The e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer, Made with Hyaluronic Acid, Niacinamide & Peptides, Lightweight Daily Protection, 1.7 oz was tracked for 31 day(s). During this period, the Buy Box price was $12.97 against an MSRP/MAP of $14.00. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$12.97
MAX PRICE ($)
$12.97
AVG PRICE ($)
$12.97
EROSION (%)
7.36%
MSRP/MAP ($)
$14.00
The product held steady at $12.97 throughout the tracking period. Compared to its MSRP of $14.00, the floor price reflects a minimal variance of 7.36% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $12.97 −$1.03 below MSRP | 31d (100%) | 7.36% |
3PVIIANSA LLC | New | $26.32 +$12.32 above MSRP | 0d (0%) | -88.00% |
3PBe-Zone | New | $23.50 +$9.50 above MSRP | 0d (0%) | -67.86% |
3PTriplenet Pricing INC | New | $28.09 +$14.09 above MSRP | 0d (0%) | -100.64% |
3PSkyline Market Solutions | New | $22.89 +$8.89 above MSRP | 0d (0%) | -63.50% |
The Buy Box for e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer, Made with Hyaluronic Acid, Niacinamide & Peptides, Lightweight Daily Protection, 1.7 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $12.97 throughout the tracking period. It entered the period already $1.03 below MSRP ($14.00), before any crowding pressure arrived. Seller count peaked at 5 on 07/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$1.03
Moderate erosion — floor price is $1.03 (7.4%) below MSRP and slipping.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $12.97, and 3P interference is minimal.
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