Categories/Face Moisturizers/e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer, Made with Hyaluronic Acid, Niacinamide & Peptides, Lightweight Daily Protection, 1.7 oz
healthy

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer, Made with Hyaluronic Acid, Niacinamide & Peptides, Lightweight Daily Protection, 1.7 oz

e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer, Made with Hyaluronic Acid, Niacinamide & Peptides, Lightweight Daily Protection, 1.7 oz

E.L.F.·
ID B0984H7XH5

The e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer, Made with Hyaluronic Acid, Niacinamide & Peptides, Lightweight Daily Protection, 1.7 oz was tracked for 24 day(s). During this period, the Buy Box price was $12.97 against an MSRP/MAP of $12.97. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$12.97

MAX PRICE ($)

$12.97

AVG PRICE ($)

$12.97

EROSION (%)

0.00%

MSRP/MAP ($)

$12.97

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $12.97 throughout the tracking period. The floor price held at or above its MSRP of $12.97, showing no erosion during the period.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 4 sellers, 0% share
Sellers won
1 of 5tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$12.97
at MSRP
24d (100%)
0.00%
3PBella’s Outlet
New
$12.84
−$0.13 below MSRP
0d (0%)
1.00%
3PTriplenet Pricing INC
New
$27.01
+$14.04 above MSRP
0d (0%)
-108.25%
3PSkyline Market Solutions
New
$22.89
+$9.92 above MSRP
0d (0%)
-76.48%
3PBe-Zone
New
$23.50
+$10.53 above MSRP
0d (0%)
-81.19%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer, Made with Hyaluronic Acid, Niacinamide & Peptides, Lightweight Daily Protection, 1.7 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 5 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $12.97
Peak seller pressure5 sellers on Sep 23Highest count during tracking window
Price impact at peak$0.00$12.97 → $12.97
Price trendStableBased on trailing 30 days
Seller proliferation↑ Increasing+0.0/day avg · +1 net

Buy-box price held flat at $12.97 throughout the tracking period. Price opened right at MSRP ($12.97). Seller count peaked at 5 on 09/23 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (5)

Key Findings

healthy
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

4 3P Sellers

CrowdedStable

4 third-party sellers active — channel showing crowding pressure.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $12.97, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.

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