Categories/Face Moisturizers/e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, Lightweight Face Cream, Hydrating with Aloe & Jojoba, Smooths & Softens Skin, All Skin Types

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

at risk
amazon.comID B01D1DQSIA
e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, Lightweight Face Cream, Hydrating with Aloe & Jojoba, Smooths & Softens Skin, All Skin Types

e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, Lightweight Face Cream, Hydrating with Aloe & Jojoba, Smooths & Softens Skin, All Skin Types

E.L.F.

The e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, Lightweight Face Cream, Hydrating with Aloe & Jojoba, Smooths & Softens Skin, All Skin Types was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $7.97 to $8.00 against an MSRP/MAP of $9.00. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$7.97

MAX PRICE ($)

$8.00

AVG PRICE ($)

$7.97

MODERATE EROSION

11.44%

MSRP/MAP ($)

$9.00

Price erosion from MSRP11.44% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $8.00, following a peak of $8.00 during the tracking period. Compared to its MSRP of $9.00, the current price reflects a moderate variance of 11.1% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller2P 6 sellers3P 6 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$8.00
−$1.00
31(100%)
11.11%
3P✨❤ Babo inc™ ❤✨
New
$12.30
+$3.30
0(0%)
-36.67%
2PHodge incorporated
New
$7.96
−$1.04
0(0%)
11.56%
3PBe-Zone
New
$13.95
+$4.95
0(0%)
-55.00%
2P346 Unlimited
New
$11.99
+$2.99
0(0%)
-33.22%
2PShopMyre
New
$8.00
−$1.00
0(0%)
11.11%
2PPrettyPlushs
New
$8.27
−$0.73
0(0%)
8.11%
3Pclick sellers
New
$11.99
+$2.99
0(0%)
-33.22%
2PM7E STORE
New
$8.00
−$1.00
0(0%)
11.11%
3PSkyline Market Solutions
New
$17.99
+$8.99
0(0%)
-99.89%
2P12Towers
New
$17.45
+$8.45
0(0%)
-93.89%
3PEssentialsNV inc
New
$13.88
+$4.88
0(0%)
-54.22%
3PKROMLYX LLC
New
$18.99
+$9.99
0(0%)
-111.00%
The Buy Box for e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, Lightweight Face Cream, Hydrating with Aloe & Jojoba, Smooths & Softens Skin, All Skin Types is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 13 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $9.00

Peak Seller Pressure

12 sellers on Jul 1

Price Trend

Stable

Seller Proliferation

→ Stable

-0.03/day avg · -1 net

Peak +1 on 07/04

Buy-box price held flat at $7.97 throughout the tracking period. It entered the period already $1.03 below MSRP ($9.00), before any crowding pressure arrived. Seller count peaked at 12 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 2 persistent 3P sellers actively cutting prices — driving ongoing erosion.
  • 2 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (2)
3P✨❤ Babo inc™ ❤✨

Last Jul 25 · $12.30 · 0 Buy Box Wins

2PHodge incorporated

Last Jul 2 · $7.96 · 0 Buy Box Wins

Persistent (11)
1PAmazon.com

31d · avg $7.97 · 31 Buy Box Wins · stable

2PShopMyre

31d · avg $8.06 · 0 Buy Box Wins · ↓ falling

2PPrettyPlushs

31d · avg $8.86 · 0 Buy Box Wins · ↓ falling

3Pclick sellers

31d · avg $14.41 · 0 Buy Box Wins · ↓ falling

2PM7E STORE

31d · avg $8.00 · 0 Buy Box Wins · stable

3PSkyline Market Solutions

31d · avg $17.99 · 0 Buy Box Wins · stable

2P12Towers

31d · avg $17.45 · 0 Buy Box Wins · stable

3PEssentialsNV inc

31d · avg $13.88 · 0 Buy Box Wins · stable

3PKROMLYX LLC

30d · avg $19.69 · 0 Buy Box Wins · ↓ falling

3PBe-Zone

27d · avg $13.95 · 0 Buy Box Wins · stable

2P346 Unlimited

13d · avg $11.99 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$1.03

Significant · 11.4% below MSRP

Significant erosion — floor is $1.03 (11.4%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

6 3P sellers

Swarming · 2 exited

6 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 31 wins · $8.00

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $8.00, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 6 active 3P sellers detected, indicating widespread distribution issues.

2

Identify sellers below MAP — The lowest price has dropped to $7.97, which is 11.4% below MSRP ($9.00).

3

Escalate directly with Amazon — The lowest price has dropped to $7.96, which is 11.4% below MSRP ($9.00).