Buy-box price is 11.4% below MSRP and a 1P seller controls the listing
The e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, Lightweight Face Cream, Hydrating with Aloe & Jojoba, Smooths & Softens Skin, All Skin Types was tracked for 31 day(s). During this period, the Buy Box price ranged from $7.97 to $8.00 against an MSRP/MAP of $9.00. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$7.97
MAX PRICE ($)
$8.00
AVG PRICE ($)
$7.97
EROSION (%)
11.44%
MSRP/MAP ($)
$9.00
The product hit a low of $7.97, following a peak of $8.00 during the tracking period. Compared to its MSRP of $9.00, the floor price reflects a moderate variance of 11.44% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $8.00 −$1.00 below MSRP | 31d (100%) | 11.11% |
3PBe-Zone | New | $13.95 +$4.95 above MSRP | 0d (0%) | -55.00% |
3Pclick sellers | New | $11.99 +$2.99 above MSRP | 0d (0%) | -33.22% |
3P✨❤ Babo inc™ ❤✨ | New | $12.30 +$3.30 above MSRP | 0d (0%) | -36.67% |
2P12Towers | New | $17.45 +$8.45 above MSRP | 0d (0%) | -93.89% |
3PEssentialsNV inc | New | $13.88 +$4.88 above MSRP | 0d (0%) | -54.22% |
2P346 Unlimited | New | $11.99 +$2.99 above MSRP | 0d (0%) | -33.22% |
2PM7E STORE | New | $8.00 −$1.00 below MSRP | 0d (0%) | 11.11% |
2PPrettyPlushs | New | $8.27 −$0.73 below MSRP | 0d (0%) | 8.11% |
3PKROMLYX LLC | New | $18.99 +$9.99 above MSRP | 0d (0%) | -111.00% |
2PShopMyre | New | $8.00 −$1.00 below MSRP | 0d (0%) | 11.11% |
2PHodge incorporated | New | $7.96 −$1.04 below MSRP | 0d (0%) | 11.56% |
3PSkyline Market Solutions | New | $17.99 +$8.99 above MSRP | 0d (0%) | -99.89% |
The Buy Box for e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, Lightweight Face Cream, Hydrating with Aloe & Jojoba, Smooths & Softens Skin, All Skin Types is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 13 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $7.97 throughout the tracking period. It entered the period already $1.03 below MSRP ($9.00), before any crowding pressure arrived. Seller count peaked at 12 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
2 persistent 3P sellers actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$1.03
Significant erosion — floor is $1.03 (11.4%) below MSRP; the pricing anchor is under real pressure.
6 3P Sellers
6 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $8.00, and 3P interference is minimal.
Get a Free MAP & Buy Box Compliance Report for Your Product
Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.
Track Your Product
FreeMonitor 3P seller crowding, Buy Box shifts & price erosion for your product.