Categories/Face Moisturizers/e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, Lightweight Face Cream, Hydrating with Aloe & Jojoba, Smooths & Softens Skin, All Skin Types
at risk

Buy-box price is 11.4% below MSRP and a 1P seller controls the listing

e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, Lightweight Face Cream, Hydrating with Aloe & Jojoba, Smooths & Softens Skin, All Skin Types

e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, Lightweight Face Cream, Hydrating with Aloe & Jojoba, Smooths & Softens Skin, All Skin Types

E.L.F.·
ID B01D1DQSIA

The e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, Lightweight Face Cream, Hydrating with Aloe & Jojoba, Smooths & Softens Skin, All Skin Types was tracked for 24 day(s). During this period, the Buy Box price ranged from $7.97 to $9.00 against an MSRP/MAP of $9.00. The product's pricing health is currently flagged as at risk.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$7.97

MAX PRICE ($)

$9.00

AVG PRICE ($)

$8.90

EROSION (%)

11.44%

MSRP/MAP ($)

$9.00

Price erosion from MSRP
Moderate11.44% below MSRP
MinimalModerateSevere

The product hit a low of $7.97, following a peak of $9.00 during the tracking period. Compared to its MSRP of $9.00, the floor price reflects a moderate variance of 11.44% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share2P · 2 sellers, 0% share3P · 7 sellers, 0% share
Sellers won
1 of 10tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$8.97
−$0.03 below MSRP
24d (100%)
0.33%
3PKROMLYX LLC
New
$18.99
+$9.99 above MSRP
0d (0%)
-111.00%
3Pclick sellers
New
$7.97
−$1.03 below MSRP
0d (0%)
11.44%
2PJTB Emporium
New
$19.15
+$10.15 above MSRP
0d (0%)
-112.78%
3PBe-Zone
New
$13.95
+$4.95 above MSRP
0d (0%)
-55.00%
3PEssentialsNV inc
New
$13.88
+$4.88 above MSRP
0d (0%)
-54.22%
2P12Towers
New
$17.45
+$8.45 above MSRP
0d (0%)
-93.89%
3PGp Products
New
$16.99
+$7.99 above MSRP
0d (0%)
-88.78%
3PSkyline Market Solutions
New
$17.99
+$8.99 above MSRP
0d (0%)
-99.89%
3P✨❤ Babo inc™ ❤✨
New
$13.60
+$4.60 above MSRP
0d (0%)
-51.11%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, Lightweight Face Cream, Hydrating with Aloe & Jojoba, Smooths & Softens Skin, All Skin Types is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 10 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $9.00
Peak seller pressure10 sellers on Sep 7Highest count during tracking window
Price impact at peak−$0.03$9.00 → $8.97
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price stayed between $7.97 and $9.00, largely stable over the period. Price opened right at MSRP ($9.00). Seller count peaked at 10 on 09/07, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (9)

Key Findings

at risk
Price Erosion

$1.03

Significant11.4% below MSRP

Significant erosion — floor is $1.03 (11.4%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

7 3P Sellers

Swarming1 exited

7 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $8.97, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 7 active 3P sellers detected, indicating widespread distribution issues.

2

Identify sellers below MAP — The lowest price has dropped to $7.97, which is 11.4% below MSRP ($9.00).

3

Escalate directly with Amazon — The lowest price has dropped to $7.97, which is 11.4% below MSRP ($9.00).

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