Categories/Face Moisturizers/e.l.f. SKIN Holy Hydration! Daily Moisturizer, 2.5 fl oz
healthy

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

e.l.f. SKIN Holy Hydration! Daily Moisturizer, 2.5 fl oz

e.l.f. SKIN Holy Hydration! Daily Moisturizer, 2.5 fl oz

E.L.F. Cosmetics·
ID 50007667

The e.l.f. SKIN Holy Hydration! Daily Moisturizer, 2.5 fl oz was tracked for 22 day(s). During this period, the Buy Box price was $8.97 against an MSRP/MAP of $8.97. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$8.97

MAX PRICE ($)

$8.97

AVG PRICE ($)

$8.97

EROSION (%)

0.00%

MSRP/MAP ($)

$8.97

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $8.97 throughout the tracking period. The floor price held at or above its MSRP of $8.97, showing no erosion during the period.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$8.97
at MSRP
22d (100%)
0.00%
3PAria Prime
New
$13.00
+$4.03 above MSRP
0d (0%)
-44.93%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for e.l.f. SKIN Holy Hydration! Daily Moisturizer, 2.5 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $8.97
Peak seller pressure2 sellers on Sep 9Highest count during tracking window
Price impact at peak$0.00$8.97 → $8.97
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.1/day avg · -1 net

Buy-box price held flat at $8.97 throughout the tracking period. Price opened right at MSRP ($8.97). Seller count peaked at 2 on 09/09, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

healthy
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Walmart.com

Controlled1P · 22 wins

Buy-box is controlled — Walmart.com (1P) leads with 22 wins at $8.97, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.

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