Categories/Face Moisturizers/e.l.f. SKIN Holy Hydration! Daily Moisturizer, 2.5 fl oz

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walmart.comID 50007667
e.l.f. SKIN Holy Hydration! Daily Moisturizer, 2.5 fl oz

e.l.f. SKIN Holy Hydration! Daily Moisturizer, 2.5 fl oz

E.L.F. Cosmetics

The e.l.f. SKIN Holy Hydration! Daily Moisturizer, 2.5 fl oz was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $7.97 to $8.97 against an MSRP/MAP of $8.97. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$7.97

MAX PRICE ($)

$8.97

AVG PRICE ($)

$8.00

MODERATE EROSION

11.15%

MSRP/MAP ($)

$8.97

Price erosion from MSRP11.15% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $8.97, following a peak of $8.97 during the tracking period. Compared to its MSRP of $8.97, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 31d

1P leads with 100% of Buy Box days

1P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$8.97
+$0.00
31(100%)
0.00%
3PeCosmetics
New
$15.95
+$6.98
0(0%)
-77.81%
3PAria Prime
New
$13.00
+$4.03
0(0%)
-44.93%
The Buy Box for e.l.f. SKIN Holy Hydration! Daily Moisturizer, 2.5 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $8.97

Peak Seller Pressure

2 sellers on Jul 1

Price Trend

Recovering

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 07/21

Buy-box price fell to a floor of $7.97 before recovering to $8.97. It entered the period already $1.00 below MSRP ($8.97), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PeCosmetics

Last Jul 18 · $15.95 · 0 Buy Box Wins

Persistent (2)
1PWalmart.com

31d · avg $8.00 · 31 Buy Box Wins · ↑ rising

3PAria Prime

11d · avg $13.00 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$1.00

Significant · 11.2% below MSRP

Significant erosion — floor is $1.00 (11.2%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

2 3P sellers

Controlled · 1 exited

3P activity is limited to 2 sellers — controlled, though 1 have since exited.

Buy Box

Walmart.com

1P · 31 wins · $8.97

Buy-box is controlled — Walmart.com (1P) leads with 31 wins at $8.97, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $7.97, which is 11.2% below MSRP ($8.97).

2

Escalate directly with Walmart — The lowest price has dropped to $7.97, which is 11.2% below MSRP ($8.97).