Categories/Face Moisturizers/e.l.f. SKIN Holy Hydration! Face Cream Fragrance Free, 1.7oz
healthy

Buy-box price is 7.2% below MSRP and a 1P seller controls the listing

e.l.f. SKIN Holy Hydration! Face Cream Fragrance Free, 1.7oz

e.l.f. SKIN Holy Hydration! Face Cream Fragrance Free, 1.7oz

E.L.F. Cosmetics·
ID 622564665

The e.l.f. SKIN Holy Hydration! Face Cream Fragrance Free, 1.7oz was tracked for 22 day(s). During this period, the Buy Box price ranged from $12.97 to $13.97 against an MSRP/MAP of $13.97. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$12.97

MAX PRICE ($)

$13.97

AVG PRICE ($)

$13.42

EROSION (%)

7.16%

MSRP/MAP ($)

$13.97

Price erosion from MSRP
Minimal7.16% below MSRP
MinimalModerateSevere

The product hit a low of $12.97, following a peak of $13.97 during the tracking period. Compared to its MSRP of $13.97, the floor price reflects a minimal variance of 7.16% erosion.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$13.97
at MSRP
22d (100%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for e.l.f. SKIN Holy Hydration! Face Cream Fragrance Free, 1.7oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $13.97
Peak seller pressure1 seller on Sep 9Highest count during tracking window
Price impact at peak−$1.00$13.97 → $12.97
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price fell to a floor of $12.97 before recovering to $13.97. It entered the period already $1.00 below MSRP ($13.97), before any crowding pressure arrived. Seller count peaked at 1 on 09/09 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$1.00

Moderate7.2% below MSRP

Moderate erosion — floor price is $1.00 (7.2%) below MSRP and slipping.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Walmart.com

Controlled1P · 22 wins

Buy-box is controlled — Walmart.com (1P) leads with 22 wins at $13.97, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Walmart — The lowest price has dropped to $12.97, which is 7.2% below MSRP ($13.97).

2

Review MAP compliance — The lowest price has dropped to $12.97, which is 7.2% below MSRP ($13.97).

Free 7-Day ReportTrack any product listing

Get a Free MAP & Buy Box Compliance Report for Your Product

Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.

Track Your Product

Free