Categories/Face Moisturizers/EltaMD AM Restore Face Moisturizer for Women and Men, Light Moisturizer Face Cream, Made with Niacinamide and Hyaluronic Acid

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

healthy
amazon.comID B00C8FVXQA
EltaMD AM Restore Face Moisturizer for Women and Men, Light Moisturizer Face Cream, Made with Niacinamide and Hyaluronic Acid

EltaMD AM Restore Face Moisturizer for Women and Men, Light Moisturizer Face Cream, Made with Niacinamide and Hyaluronic Acid

Eltamd

The EltaMD AM Restore Face Moisturizer for Women and Men, Light Moisturizer Face Cream, Made with Niacinamide and Hyaluronic Acid was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $40.80 to $48.00 against an MSRP/MAP of $48.00. The product's pricing health is currently flagged as healthy.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$40.80

MAX PRICE ($)

$48.00

AVG PRICE ($)

$44.75

MODERATE EROSION

15.00%

MSRP/MAP ($)

$48.00

Price erosion from MSRP15.00% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $40.80, following a peak of $48.00 during the tracking period. Compared to its MSRP of $48.00, the current price reflects a moderate variance of 15.0% erosion.

Buy Box Distribution

Buy Box Share

1P97% · 30d
2P3% · 1d

1P leads with 97% of Buy Box days

1P 1 seller2P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$40.80
−$7.20
30(97%)
15.00%
2PExclusiveBeautyClub
New
$48.00
+$0.00
1(3%)
0.00%
3PExclusiveBeautyClub
New
$48.00
+$0.00
0(0%)
0.00%
3PLovelySkin Inc
New
$48.00
+$0.00
0(0%)
0.00%
The Buy Box for EltaMD AM Restore Face Moisturizer for Women and Men, Light Moisturizer Face Cream, Made with Niacinamide and Hyaluronic Acid is primarily held by Amazon.com (1P) with a 97% share, winning the Buy Box for 30 out of 31 tracked days. Only 2 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $48.00

Peak Seller Pressure

3 sellers on Jul 1

Price Trend

Eroding

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price declined from $48.00 to $40.80 — a $7.20 drop over 31 days. Price opened right at MSRP ($48.00). Seller count peaked at 3 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (4)
1PAmazon.com

31d · avg $44.75 · 30 Buy Box Wins · ↓ falling

2PExclusiveBeautyClub

30d · avg $48.00 · 1 Buy Box Wins · stable

3PLovelySkin Inc

31d · avg $48.00 · 0 Buy Box Wins · stable

3PExclusiveBeautyClub

29d · avg $48.00 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$7.20

Significant · 15.0% below MSRP

Significant erosion — floor is $7.20 (15.0%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

2 3P sellers

Controlled

3P activity is limited to 2 sellers — controlled.

Buy Box

Amazon.com

1P · 30 wins · $40.80

Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $40.80, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $40.80, which is 15.0% below MSRP ($48.00).

2

Escalate directly with Amazon — The lowest price has dropped to $40.80, which is 15.0% below MSRP ($48.00).