Categories/Face Moisturizers/EltaMD AM Restore Face Moisturizer for Women and Men, Light Moisturizer Face Cream, Made with Niacinamide and Hyaluronic Acid
healthy

Buy-box price is 15.0% below MSRP and a 1P seller controls the listing

EltaMD AM Restore Face Moisturizer for Women and Men, Light Moisturizer Face Cream, Made with Niacinamide and Hyaluronic Acid

EltaMD AM Restore Face Moisturizer for Women and Men, Light Moisturizer Face Cream, Made with Niacinamide and Hyaluronic Acid

Eltamd·
ID B00C8FVXQA

The EltaMD AM Restore Face Moisturizer for Women and Men, Light Moisturizer Face Cream, Made with Niacinamide and Hyaluronic Acid was tracked for 31 day(s). During this period, the Buy Box price ranged from $40.80 to $48.00 against an MSRP/MAP of $48.00. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$40.80

MAX PRICE ($)

$48.00

AVG PRICE ($)

$44.75

EROSION (%)

15.00%

MSRP/MAP ($)

$48.00

Price erosion from MSRP
Moderate15.00% below MSRP
MinimalModerateSevere

The product hit a low of $40.80, following a peak of $48.00 during the tracking period. Compared to its MSRP of $48.00, the floor price reflects a moderate variance of 15.00% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

97%1P
1P · 1 seller, 97% share2P · 1 seller, 3% share3P · 2 sellers, 0% share
Sellers won
2 of 4tracked sellers
Changed hands
2 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$40.80
−$7.20 below MSRP
30d (97%)
15.00%
2PExclusiveBeautyClub
New
$48.00
at MSRP
1d (3%)
0.00%
3PLovelySkin Inc
New
$48.00
at MSRP
0d (0%)
0.00%
3PExclusiveBeautyClub
New
$48.00
at MSRP
0d (0%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for EltaMD AM Restore Face Moisturizer for Women and Men, Light Moisturizer Face Cream, Made with Niacinamide and Hyaluronic Acid is primarily held by Amazon.com (1P) with a 97% share, winning the Buy Box for 30 out of 31 tracked days. Only 2 of 4 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $48.00
Peak seller pressure3 sellers on Jul 1Highest count during tracking window
Price impact at peak$0.00$48.00 → $48.00
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price declined from $48.00 to $40.80 — a $7.20 drop over 31 days. Price opened right at MSRP ($48.00). Seller count peaked at 3 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (4)

Key Findings

healthy
Price Erosion

$7.20

Significant15.0% below MSRP

Significant erosion — floor is $7.20 (15.0%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

2 3P Sellers

ControlledStable

3P activity is limited to 2 sellers — controlled.

Buy Box

Amazon.com

Controlled1P · 30 wins

Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $40.80, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $40.80, which is 15.0% below MSRP ($48.00).

2

Escalate directly with Amazon — The lowest price has dropped to $40.80, which is 15.0% below MSRP ($48.00).

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