Categories/Face Moisturizers/EQQUALBERRY NAD+ Peptide Boosting Cream – NAD+ 5% & 13 Peptides Anti-Aging Korean Skincare Face & Body Cream | Firming & Lifting Pink Neck Cream for Sagging Skin (1.69 fl.oz / 50ml)

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critical
amazon.comID B0FQBL8S3K
EQQUALBERRY NAD+ Peptide Boosting Cream – NAD+ 5% & 13 Peptides Anti-Aging Korean Skincare Face & Body Cream | Firming & Lifting Pink Neck Cream for Sagging Skin (1.69 fl.oz / 50ml)

EQQUALBERRY NAD+ Peptide Boosting Cream – NAD+ 5% & 13 Peptides Anti-Aging Korean Skincare Face & Body Cream | Firming & Lifting Pink Neck Cream for Sagging Skin (1.69 fl.oz / 50ml)

Eqqualberry

The EQQUALBERRY NAD+ Peptide Boosting Cream – NAD+ 5% & 13 Peptides Anti-Aging Korean Skincare Face & Body Cream | Firming & Lifting Pink Neck Cream for Sagging Skin (1.69 fl.oz / 50ml) was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $17.50 to $25.99 against an MSRP/MAP of $25.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$17.50

MAX PRICE ($)

$25.99

AVG PRICE ($)

$23.68

SEVERE EROSION

32.67%

MSRP/MAP ($)

$25.99

Price erosion from MSRP32.67% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $23.99, following a peak of $25.99 during the tracking period. Compared to its MSRP of $25.99, the current price reflects a minimal variance of 7.7% erosion.

Buy Box Distribution

Buy Box Share

2P90% · 28d
3P10% · 3d

2P leads with 90% of Buy Box days

2P 2 sellers3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2Pboosterskorea· Top
New
$23.99
$2.00
27(87%)
7.70%
3Pproducts for you GH
New
$19.99
$6.00
3(10%)
23.09%
2PKKP MALL
New
$25.99
+$0.00
1(3%)
0.00%
3PSTAR OF ORIENT
New
$29.99
+$4.00
0(0%)
-15.39%
The Buy Box for EQQUALBERRY NAD+ Peptide Boosting Cream – NAD+ 5% & 13 Peptides Anti-Aging Korean Skincare Face & Body Cream | Firming & Lifting Pink Neck Cream for Sagging Skin (1.69 fl.oz / 50ml) is primarily held by boosterskorea (2P) with a 87% share, winning the Buy Box for 27 out of 31 tracked days. Only 3 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $25.99

Peak Seller Pressure

4 sellers on Jul 15

Dropped to $19.99

Price Impact At Peak

$4.00 drop

$23.99$19.99

Price Trend

Stable

11.6% recovery vs floor

Seller Proliferation

Stable

-0.07/day avg · -2 net

Peak +2 on 07/15

Buy-box price stayed between $17.50 and $25.99, largely stable over the period. It entered the period already $2.00 below MSRP ($25.99), before any crowding pressure arrived. Seller count peaked at 4 on 07/15, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

Watchlist

  • 2 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (2)
2PKKP MALL

Last Jul 16 · $25.99 · 1 Buy Box Wins

3PSTAR OF ORIENT

Last Jul 28 · $29.99 · 0 Buy Box Wins

Persistent (2)
2Pboosterskorea

31d · avg $24.12 · 27 Buy Box Wins · ↓ falling

3Pproducts for you GH

3d · avg $19.16 · 3 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$8.49

Severe · 32.7% below MSRP

Severe erosion — floor is $8.49 (32.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P sellers

Controlled · 2 exited

3P activity is limited to 2 sellers — controlled, though 2 have since exited.

Buy Box

boosterskorea

2P · 27 wins · $23.99

Buy-box is controlled — boosterskorea (2P) leads with 27 wins at $23.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $17.50, which is 32.7% below MSRP ($25.99).

2

Prioritise enforcement action against products for you GH, the highest-frequency 3P buy-box winner.

3

Escalate directly with Amazon — The lowest price has dropped to $17.50, which is 32.7% below MSRP ($25.99).