Buy-box price is 32.7% below MSRP and a 2P seller controls the listing
The EQQUALBERRY NAD+ Peptide Boosting Cream – NAD+ 5% & 13 Peptides Anti-Aging Korean Skincare Face & Body Cream | Firming & Lifting Pink Neck Cream for Sagging Skin (1.69 fl.oz / 50ml) was tracked for 31 day(s). During this period, the Buy Box price ranged from $17.50 to $25.99 against an MSRP/MAP of $25.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$17.50
MAX PRICE ($)
$25.99
AVG PRICE ($)
$23.68
EROSION (%)
32.67%
MSRP/MAP ($)
$25.99
The product hit a low of $17.50, following a peak of $25.99 during the tracking period. Compared to its MSRP of $25.99, the floor price reflects a severe variance of 32.67% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2Pboosterskorea· Top | New | $23.99 −$2.00 below MSRP | 27d (87%) | 7.70% |
3Pproducts for you GH | New | $19.99 −$6.00 below MSRP | 3d (10%) | 23.09% |
2PKKP MALL | New | $25.99 at MSRP | 1d (3%) | 0.00% |
3PSTAR OF ORIENT | New | $29.99 +$4.00 above MSRP | 0d (0%) | -15.39% |
The Buy Box for EQQUALBERRY NAD+ Peptide Boosting Cream – NAD+ 5% & 13 Peptides Anti-Aging Korean Skincare Face & Body Cream | Firming & Lifting Pink Neck Cream for Sagging Skin (1.69 fl.oz / 50ml) is primarily held by boosterskorea (2P) with a 87% share, winning the Buy Box for 27 out of 31 tracked days. Only 3 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $17.50 and $25.99, largely stable over the period. It entered the period already $2.00 below MSRP ($25.99), before any crowding pressure arrived. Seller count peaked at 4 on 07/15, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$8.49
Severe erosion — floor is $8.49 (32.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled, though 2 have since exited.
boosterskorea
Buy-box is controlled — boosterskorea (2P) leads with 27 wins at $23.99, and 3P interference is minimal.
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