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Eqqualberry
The EQQUALBERRY NAD+ Peptide Boosting Cream – NAD+ 5% & 13 Peptides Anti-Aging Korean Skincare Face & Body Cream | Firming & Lifting Pink Neck Cream for Sagging Skin (1.69 fl.oz / 50ml) was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $17.50 to $25.99 against an MSRP/MAP of $25.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$17.50
MAX PRICE ($)
$25.99
AVG PRICE ($)
$23.68
SEVERE EROSION
32.67%
MSRP/MAP ($)
$25.99
The product is currently selling at $23.99, following a peak of $25.99 during the tracking period. Compared to its MSRP of $25.99, the current price reflects a minimal variance of 7.7% erosion.
Buy Box Share
2P leads with 90% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
2Pboosterskorea· Top | New | $23.99 −$2.00 | 27(87%) | 7.70% |
3Pproducts for you GH | New | $19.99 −$6.00 | 3(10%) | 23.09% |
2PKKP MALL | New | $25.99 +$0.00 | 1(3%) | 0.00% |
3PSTAR OF ORIENT | New | $29.99 +$4.00 | 0(0%) | -15.39% |
Peak Seller Pressure
4 sellers on Jul 15
Dropped to $19.99
Price Impact At Peak
$4.00 drop
$23.99 → $19.99
Price Trend
Stable
11.6% recovery vs floor
Seller Proliferation
→ Stable
-0.07/day avg · -2 net
Peak +2 on 07/15
Buy-box price stayed between $17.50 and $25.99, largely stable over the period. It entered the period already $2.00 below MSRP ($25.99), before any crowding pressure arrived. Seller count peaked at 4 on 07/15, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
Watchlist
No new sellers in recent period.
Last Jul 16 · $25.99 · 1 Buy Box Wins
Last Jul 28 · $29.99 · 0 Buy Box Wins
31d · avg $24.12 · 27 Buy Box Wins · ↓ falling
3d · avg $19.16 · 3 Buy Box Wins · stable
$8.49
Severe · 32.7% below MSRP
Severe erosion — floor is $8.49 (32.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P sellers
Controlled · 2 exited
3P activity is limited to 2 sellers — controlled, though 2 have since exited.
boosterskorea
2P · 27 wins · $23.99
Buy-box is controlled — boosterskorea (2P) leads with 27 wins at $23.99, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $17.50, which is 32.7% below MSRP ($25.99).
Prioritise enforcement action against products for you GH, the highest-frequency 3P buy-box winner.
Escalate directly with Amazon — The lowest price has dropped to $17.50, which is 32.7% below MSRP ($25.99).