Buy-box price is 23.1% below MSRP and a 2P seller controls the listing
The EQQUALBERRY Vitamin Illuminating Cream – Vitamin C & 5% Niacinamide + 3% TXA | Dark spots Cream | Ceramide Barrier Strength | Glowy, Lightweight Hydration (1.69 fl.oz / 50ml) was tracked for 24 day(s). During this period, the Buy Box price ranged from $19.99 to $23.99 against an MSRP/MAP of $25.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$19.99
MAX PRICE ($)
$23.99
AVG PRICE ($)
$23.09
EROSION (%)
23.09%
MSRP/MAP ($)
$25.99
The product hit a low of $19.99, following a peak of $23.99 during the tracking period. Compared to its MSRP of $25.99, the floor price reflects a severe variance of 23.09% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2Pboosterskorea· Top | New | $23.99 −$2.00 below MSRP | 19d (79%) | 7.70% |
2PBrucafri | New | $22.00 −$3.99 below MSRP | 1d (4%) | 15.35% |
2PDALEX | New | $25.00 −$0.99 below MSRP | 0d (0%) | 3.81% |
The Buy Box for EQQUALBERRY Vitamin Illuminating Cream – Vitamin C & 5% Niacinamide + 3% TXA | Dark spots Cream | Ceramide Barrier Strength | Glowy, Lightweight Hydration (1.69 fl.oz / 50ml) is primarily held by boosterskorea (2P) with a 95% share, winning the Buy Box for 19 out of 24 tracked days. Only 2 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $19.99 before recovering to $23.99. It entered the period already $6.00 below MSRP ($25.99), before any crowding pressure arrived. Seller count peaked at 3 on 09/22 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$6.00
Severe erosion — floor is $6.00 (23.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
boosterskorea
Buy-box is controlled — boosterskorea (2P) leads with 19 wins at $23.99, and 3P interference is minimal.
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