Categories/Face Moisturizers/Equate Daily Moisturizer with Broad Spectrum SPF 15, 4 fl oz
healthy

Buy-box price is 8.5% below MSRP and a 1P seller controls the listing

Equate Daily Moisturizer with Broad Spectrum SPF 15, 4 fl oz

Equate Daily Moisturizer with Broad Spectrum SPF 15, 4 fl oz

Equate·
ID 15001060658

The Equate Daily Moisturizer with Broad Spectrum SPF 15, 4 fl oz was tracked for 22 day(s). During this period, the Buy Box price ranged from $8.12 to $8.87 against an MSRP/MAP of $8.87. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$8.12

MAX PRICE ($)

$8.87

AVG PRICE ($)

$8.32

EROSION (%)

8.46%

MSRP/MAP ($)

$8.87

Price erosion from MSRP
Minimal8.46% below MSRP
MinimalModerateSevere

The product hit a low of $8.12, following a peak of $8.87 during the tracking period. Compared to its MSRP of $8.87, the floor price reflects a minimal variance of 8.46% erosion.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$8.12
−$0.75 below MSRP
22d (100%)
8.46%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Equate Daily Moisturizer with Broad Spectrum SPF 15, 4 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $8.87
Peak seller pressure1 seller on Sep 9Highest count during tracking window
Price impact at peak$0.00$8.87 → $8.87
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price declined from $8.87 to $8.12 — a $0.75 drop over 22 days. Price opened right at MSRP ($8.87). Seller count peaked at 1 on 09/09 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$0.75

Moderate8.5% below MSRP

Moderate erosion — floor price is $0.75 (8.5%) below MSRP and slipping.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Walmart.com

Controlled1P · 22 wins

Buy-box is controlled — Walmart.com (1P) leads with 22 wins at $8.12, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Walmart — The lowest price has dropped to $8.12, which is 8.5% below MSRP ($8.87).

2

Review MAP compliance — The lowest price has dropped to $8.12, which is 8.5% below MSRP ($8.87).

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