Categories/Face Moisturizers/ETUDE SoonJung 2x Intensive Cream for Barrier Repair, Rich Moist, Madecassoside & Panthenol for Soothing, Face Moisturizer for Sensitive Skin, pH Balanced, Hypoallergenic, Korean Skin Care,2.02 Fl Oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

at risk
amazon.comID B091PN6NPT
ETUDE SoonJung 2x Intensive Cream for Barrier Repair, Rich Moist, Madecassoside & Panthenol for Soothing, Face Moisturizer for Sensitive Skin, pH Balanced, Hypoallergenic, Korean Skin Care,2.02 Fl Oz

ETUDE SoonJung 2x Intensive Cream for Barrier Repair, Rich Moist, Madecassoside & Panthenol for Soothing, Face Moisturizer for Sensitive Skin, pH Balanced, Hypoallergenic, Korean Skin Care,2.02 Fl Oz

Etude

The ETUDE SoonJung 2x Intensive Cream for Barrier Repair, Rich Moist, Madecassoside & Panthenol for Soothing, Face Moisturizer for Sensitive Skin, pH Balanced, Hypoallergenic, Korean Skin Care,2.02 Fl Oz was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $15.99 to $19.99 against an MSRP/MAP of $19.99. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$15.99

MAX PRICE ($)

$19.99

AVG PRICE ($)

$19.47

SEVERE EROSION

20.01%

MSRP/MAP ($)

$19.99

Price erosion from MSRP20.01% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $19.99, following a peak of $19.99 during the tracking period. Compared to its MSRP of $19.99, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

2P100% · 31d

2P leads with 100% of Buy Box days

2P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PETUDE Official· Top
New
$19.99
+$0.00
31(100%)
0.00%
The Buy Box for ETUDE SoonJung 2x Intensive Cream for Barrier Repair, Rich Moist, Madecassoside & Panthenol for Soothing, Face Moisturizer for Sensitive Skin, pH Balanced, Hypoallergenic, Korean Skin Care,2.02 Fl Oz is primarily held by ETUDE Official (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $19.99

Peak Seller Pressure

1 sellers on Jul 1

Price Trend

Recovering

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price fell to a floor of $15.99 before recovering to $19.99. It entered the period already $4.00 below MSRP ($19.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
2PETUDE Official

31d · avg $19.71 · 31 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$4.00

Severe · 20.0% below MSRP

Severe erosion — floor is $4.00 (20.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

ETUDE Official

2P · 31 wins · $19.99

Buy-box is controlled — ETUDE Official (2P) leads with 31 wins at $19.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $15.99, which is 20.0% below MSRP ($19.99).

2

Escalate directly with Amazon — The lowest price has dropped to $15.99, which is 20.0% below MSRP ($19.99).