Categories/Face Moisturizers/Forge Skin® Wrinkle Defense Beef Tallow Balm for Men [TALLOW-BASED] Moisturizer for Face Hydration - Hydrating Anti Aging Skin Cream - Natural Facial Skincare Lotion with Essential Oils (1.7 OZ)
at risk

Buy-box price is 25.0% below MSRP and a 2P seller controls the listing

Forge Skin® Wrinkle Defense Beef Tallow Balm for Men [TALLOW-BASED] Moisturizer for Face Hydration - Hydrating Anti Aging Skin Cream - Natural Facial Skincare Lotion with Essential Oils (1.7 OZ)

Forge Skin® Wrinkle Defense Beef Tallow Balm for Men [TALLOW-BASED] Moisturizer for Face Hydration - Hydrating Anti Aging Skin Cream - Natural Facial Skincare Lotion with Essential Oils (1.7 OZ)

Forge Skin·
ID B0D1NGHSZ8

The Forge Skin® Wrinkle Defense Beef Tallow Balm for Men [TALLOW-BASED] Moisturizer for Face Hydration - Hydrating Anti Aging Skin Cream - Natural Facial Skincare Lotion with Essential Oils (1.7 OZ) was tracked for 31 day(s). During this period, the Buy Box price ranged from $29.95 to $39.95 against an MSRP/MAP of $39.95. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$29.95

MAX PRICE ($)

$39.95

AVG PRICE ($)

$37.37

EROSION (%)

25.03%

MSRP/MAP ($)

$39.95

Price erosion from MSRP
Severe25.03% below MSRP
MinimalModerateSevere

The product hit a low of $29.95, following a peak of $39.95 during the tracking period. Compared to its MSRP of $39.95, the floor price reflects a severe variance of 25.03% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%2P
2P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PForge Men· Top
New
$39.95
at MSRP
31d (100%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Forge Skin® Wrinkle Defense Beef Tallow Balm for Men [TALLOW-BASED] Moisturizer for Face Hydration - Hydrating Anti Aging Skin Cream - Natural Facial Skincare Lotion with Essential Oils (1.7 OZ) is primarily held by Forge Men (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $39.95
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak$0.00$39.95 → $39.95
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $29.95 and $39.95, largely stable over the period. Price opened right at MSRP ($39.95). Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

at risk
Price Erosion

$10.00

Severe25.0% below MSRP

Severe erosion — floor is $10.00 (25.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Forge Men

Controlled2P · 31 wins

Buy-box is controlled — Forge Men (2P) leads with 31 wins at $39.95, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $29.95, which is 25.0% below MSRP ($39.95).

2

Escalate directly with Amazon — The lowest price has dropped to $29.95, which is 25.0% below MSRP ($39.95).

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