Categories/Face Moisturizers/Forge Skin® Wrinkle Defense Beef Tallow Balm for Men [TALLOW-BASED] Moisturizer for Face Hydration - Hydrating Anti Aging Skin Cream - Natural Facial Skincare Lotion with Essential Oils (1.7 OZ)
critical

Buy-box price is 33.4% below MSRP and a 2P seller controls the listing

The Forge Skin® Wrinkle Defense Beef Tallow Balm for Men [TALLOW-BASED] Moisturizer for Face Hydration - Hydrating Anti Aging Skin Cream - Natural Facial Skincare Lotion with Essential Oils (1.7 OZ) was tracked for 24 day(s). During this period, the Buy Box price ranged from $29.93 to $44.95 against an MSRP/MAP of $44.95. The product's pricing health is currently flagged as critical.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$29.93

MAX PRICE ($)

$44.95

AVG PRICE ($)

$40.07

EROSION (%)

33.41%

MSRP/MAP ($)

$44.95

Price erosion from MSRP
Severe33.41% below MSRP
MinimalModerateSevere

The product hit a low of $29.93, following a peak of $44.95 during the tracking period. Compared to its MSRP of $44.95, the floor price reflects a severe variance of 33.41% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%2P
2P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PForge Men· Top
New
$39.95
−$5.00 below MSRP
24d (100%)
11.12%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Forge Skin® Wrinkle Defense Beef Tallow Balm for Men [TALLOW-BASED] Moisturizer for Face Hydration - Hydrating Anti Aging Skin Cream - Natural Facial Skincare Lotion with Essential Oils (1.7 OZ) is primarily held by Forge Men (2P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $44.95
Peak seller pressure1 seller on Sep 7Highest count during tracking window
Price impact at peak−$5.00$44.95 → $39.95
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $29.93 and $44.95, largely stable over the period. It entered the period already $5.00 below MSRP ($44.95), before any crowding pressure arrived. Seller count peaked at 1 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

critical
Price Erosion

$15.02

Severe33.4% below MSRP

Severe erosion — floor is $15.02 (33.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Forge Men

Controlled2P · 24 wins

Buy-box is controlled — Forge Men (2P) leads with 24 wins at $39.95, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $29.93, which is 33.4% below MSRP ($44.95).

2

Escalate directly with Amazon — The lowest price has dropped to $29.93, which is 33.4% below MSRP ($44.95).

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