Categories/Face Moisturizers/Good Molecules Lightweight Daily Moisturizer Face Cream – 100 ml / 3.38 fl oz - Non-Greasy Facial Moisturizer Face Lotion with Shea Butter & Hyaluronic Acid
healthy

Buy-box price is 20.0% below MSRP and a 2P seller controls the listing

Good Molecules Lightweight Daily Moisturizer Face Cream – 100 ml / 3.38 fl oz - Non-Greasy Facial Moisturizer Face Lotion with Shea Butter & Hyaluronic Acid

Good Molecules Lightweight Daily Moisturizer Face Cream – 100 ml / 3.38 fl oz - Non-Greasy Facial Moisturizer Face Lotion with Shea Butter & Hyaluronic Acid

Good Molecules·
ID B0C26KZ7G6

The Good Molecules Lightweight Daily Moisturizer Face Cream – 100 ml / 3.38 fl oz - Non-Greasy Facial Moisturizer Face Lotion with Shea Butter & Hyaluronic Acid was tracked for 24 day(s). During this period, the Buy Box price ranged from $9.60 to $11.97 against an MSRP/MAP of $12.00. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$9.60

MAX PRICE ($)

$11.97

AVG PRICE ($)

$10.94

EROSION (%)

20.00%

MSRP/MAP ($)

$12.00

Price erosion from MSRP
Severe20.00% below MSRP
MinimalModerateSevere

The product hit a low of $9.60, following a peak of $11.97 during the tracking period. Compared to its MSRP of $12.00, the floor price reflects a severe variance of 20.00% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

96%2P
2P · 1 seller, 96% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PGood Molecules US· Top
New
$9.60
−$2.40 below MSRP
23d (96%)
20.00%
3PBe-Zone
New
$24.95
+$12.95 above MSRP
0d (0%)
-107.92%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Good Molecules Lightweight Daily Moisturizer Face Cream – 100 ml / 3.38 fl oz - Non-Greasy Facial Moisturizer Face Lotion with Shea Butter & Hyaluronic Acid is primarily held by Good Molecules US (2P) with a 100% share, winning the Buy Box for 23 out of 24 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $12.00
Peak seller pressure2 sellers on Sep 7Highest count during tracking window
Price impact at peak−$0.03$12.00 → $11.97
Price trendErodingBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price declined from $11.97 to $9.60 — a $2.37 drop over 24 days. Price opened right at MSRP ($12.00). Seller count peaked at 2 on 09/07, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (2)

Key Findings

healthy
Price Erosion

$2.40

Severe20.0% below MSRP

Severe erosion — floor is $2.40 (20.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

ControlledStable

3P activity is limited to 1 seller — controlled.

Buy Box

Good Molecules US

Controlled2P · 23 wins

Buy-box is controlled — Good Molecules US (2P) leads with 23 wins at $9.60, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $9.60, which is 20.0% below MSRP ($12.00).

2

Escalate directly with Amazon — The lowest price has dropped to $9.60, which is 20.0% below MSRP ($12.00).

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