Categories/Face Moisturizers/Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin, 100hr Lasting Hydration, For Face & Body, Gentle for Infants, Moisture Barrier Repair, Vegan Certified, 6.76 fl.oz.

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

at risk
amazon.comID B077RTL1HJ
Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin, 100hr Lasting Hydration, For Face & Body, Gentle for Infants, Moisture Barrier Repair, Vegan Certified, 6.76 fl.oz.

Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin, 100hr Lasting Hydration, For Face & Body, Gentle for Infants, Moisture Barrier Repair, Vegan Certified, 6.76 fl.oz.

Illiyoon

The Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin, 100hr Lasting Hydration, For Face & Body, Gentle for Infants, Moisture Barrier Repair, Vegan Certified, 6.76 fl.oz. was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $22.49 to $24.99 against an MSRP/MAP of $28.99. The product's pricing health is currently flagged as at risk.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$22.49

MAX PRICE ($)

$24.99

AVG PRICE ($)

$24.67

SEVERE EROSION

22.42%

MSRP/MAP ($)

$28.99

Price erosion from MSRP22.42% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $24.99, following a peak of $24.99 during the tracking period. Compared to its MSRP of $28.99, the current price reflects a moderate variance of 13.8% erosion.

Buy Box Distribution

Buy Box Share

2P100% · 31d

2P leads with 100% of Buy Box days

2P 2 sellers3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PILLIYOON US· Top
New
$24.99
−$4.00
31(100%)
13.80%
2PILLIYOON Official
New
$24.99
−$4.00
0(0%)
13.80%
3PTakes about 15-25 days to arrive in USA
New
$32.65
+$3.66
0(0%)
-12.63%
The Buy Box for Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin, 100hr Lasting Hydration, For Face & Body, Gentle for Infants, Moisture Barrier Repair, Vegan Certified, 6.76 fl.oz. is primarily held by ILLIYOON US (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $28.99

Peak Seller Pressure

3 sellers on Jul 23

Price held at $24.99

Price Trend

Recovering

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 07/23

Buy-box price fell to a floor of $22.49 before recovering to $24.99. It entered the period already $6.50 below MSRP ($28.99), before any crowding pressure arrived. Seller count peaked at 3 on 07/23 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (3)
2PILLIYOON US

31d · avg $24.67 · 31 Buy Box Wins · ↑ rising

3PTakes about 15-25 days to arrive in USA

31d · avg $32.65 · 0 Buy Box Wins · stable

2PILLIYOON Official

7d · avg $24.99 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$6.50

Severe · 22.4% below MSRP

Severe erosion — floor is $6.50 (22.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled

3P activity is limited to 1 seller — controlled.

Buy Box

ILLIYOON US

2P · 31 wins · $24.99

Buy-box is controlled — ILLIYOON US (2P) leads with 31 wins at $24.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $22.49, which is 22.4% below MSRP ($28.99).

2

Escalate directly with Amazon — The lowest price has dropped to $22.49, which is 22.4% below MSRP ($28.99).