Buy-box price is 22.4% below MSRP and a 2P seller controls the listing
The Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin, 100hr Lasting Hydration, For Face & Body, Gentle for Infants, Moisture Barrier Repair, Vegan Certified, 6.76 fl.oz. was tracked for 31 day(s). During this period, the Buy Box price ranged from $22.49 to $24.99 against an MSRP/MAP of $28.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$22.49
MAX PRICE ($)
$24.99
AVG PRICE ($)
$24.67
EROSION (%)
22.42%
MSRP/MAP ($)
$28.99
The product hit a low of $22.49, following a peak of $24.99 during the tracking period. Compared to its MSRP of $28.99, the floor price reflects a severe variance of 22.42% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PILLIYOON US· Top | New | $24.99 −$4.00 below MSRP | 31d (100%) | 13.80% |
3PTakes about 15-25 days to arrive in USA | New | $32.65 +$3.66 above MSRP | 0d (0%) | -12.63% |
2PILLIYOON Official | New | $24.99 −$4.00 below MSRP | 0d (0%) | 13.80% |
The Buy Box for Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin, 100hr Lasting Hydration, For Face & Body, Gentle for Infants, Moisture Barrier Repair, Vegan Certified, 6.76 fl.oz. is primarily held by ILLIYOON US (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $22.49 before recovering to $24.99. It entered the period already $6.50 below MSRP ($28.99), before any crowding pressure arrived. Seller count peaked at 3 on 07/23 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$6.50
Severe erosion — floor is $6.50 (22.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled.
ILLIYOON US
Buy-box is controlled — ILLIYOON US (2P) leads with 31 wins at $24.99, and 3P interference is minimal.
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