Categories/Face Moisturizers/Jergens All Purpose Face Cream, Deep Cleansing Moisturizer, Lotion for Dry Skin, 15 fl oz

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critical
walmart.comID 10295416
Jergens All Purpose Face Cream, Deep Cleansing Moisturizer, Lotion for Dry Skin, 15 fl oz

Jergens All Purpose Face Cream, Deep Cleansing Moisturizer, Lotion for Dry Skin, 15 fl oz

Jergens

The Jergens All Purpose Face Cream, Deep Cleansing Moisturizer, Lotion for Dry Skin, 15 fl oz was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $3.60 to $13.57 against an MSRP/MAP of $13.57. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$3.60

MAX PRICE ($)

$13.57

AVG PRICE ($)

$5.02

SEVERE EROSION

73.47%

MSRP/MAP ($)

$13.57

Price erosion from MSRP73.47% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $4.78, following a peak of $13.57 during the tracking period. Compared to its MSRP of $13.57, the current price reflects a severe variance of 64.8% erosion.

Buy Box Distribution

Buy Box Share

1P93% · 28d
3P7% · 2d

1P leads with 93% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$4.78
−$8.79
28(93%)
64.78%
3PEPHARMASTORE, LLC
New
$13.57
+$0.00
2(7%)
0.00%
The Buy Box for Jergens All Purpose Face Cream, Deep Cleansing Moisturizer, Lotion for Dry Skin, 15 fl oz is primarily held by Walmart.com (1P) with a 93% share, winning the Buy Box for 28 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $13.57

Peak Seller Pressure

1 sellers on Jul 1

Price Trend

Recovering

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price fell to a floor of $3.60 before recovering to $4.78. It entered the period already $9.40 below MSRP ($13.57), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PEPHARMASTORE, LLC

Last Jul 23 · $13.57 · 2 Buy Box Wins

Persistent (1)
1PWalmart.com

28d · avg $4.41 · 28 Buy Box Wins · ↑ rising

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$9.97

Severe · 73.5% below MSRP

Severe erosion — floor is $9.97 (73.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled · 1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Walmart.com

1P · 28 wins · $4.78

Buy-box is controlled — Walmart.com (1P) leads with 28 wins at $4.78, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $3.60, which is 73.5% below MSRP ($13.57).

2

Prioritise enforcement action against EPHARMASTORE, LLC, the highest-frequency 3P buy-box winner.

3

Escalate directly with Walmart — The lowest price has dropped to $3.60, which is 73.5% below MSRP ($13.57).