Categories/Face Moisturizers/Jergens All Purpose Face Cream, Deep Cleansing Moisturizer, Lotion for Dry Skin, 15 fl oz
critical

Buy-box price is 73.5% below MSRP and a 1P seller controls the listing

Jergens All Purpose Face Cream, Deep Cleansing Moisturizer, Lotion for Dry Skin, 15 fl oz

Jergens All Purpose Face Cream, Deep Cleansing Moisturizer, Lotion for Dry Skin, 15 fl oz

Jergens·
ID 10295416

The Jergens All Purpose Face Cream, Deep Cleansing Moisturizer, Lotion for Dry Skin, 15 fl oz was tracked for 30 day(s). During this period, the Buy Box price ranged from $3.60 to $13.57 against an MSRP/MAP of $13.57. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$3.60

MAX PRICE ($)

$13.57

AVG PRICE ($)

$5.02

EROSION (%)

73.47%

MSRP/MAP ($)

$13.57

Price erosion from MSRP
Severe73.47% below MSRP
MinimalModerateSevere

The product hit a low of $3.60, following a peak of $13.57 during the tracking period. Compared to its MSRP of $13.57, the floor price reflects a severe variance of 73.47% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

93%1P
1P · 1 seller, 93% share3P · 1 seller, 7% share
Sellers won
2 of 2tracked sellers
Changed hands
2 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$4.78
−$8.79 below MSRP
28d (93%)
64.78%
3PEPHARMASTORE, LLC
New
$13.57
at MSRP
2d (7%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Jergens All Purpose Face Cream, Deep Cleansing Moisturizer, Lotion for Dry Skin, 15 fl oz is primarily held by Walmart.com (1P) with a 93% share, winning the Buy Box for 28 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $13.57
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$9.40$13.57 → $4.17
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price fell to a floor of $3.60 before recovering to $4.78. It entered the period already $9.40 below MSRP ($13.57), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

critical
Price Erosion

$9.97

Severe73.5% below MSRP

Severe erosion — floor is $9.97 (73.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Walmart.com

Controlled1P · 28 wins

Buy-box is controlled — Walmart.com (1P) leads with 28 wins at $4.78, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $3.60, which is 73.5% below MSRP ($13.57).

2

Prioritise enforcement action against EPHARMASTORE, LLC, the highest-frequency 3P buy-box winner.

3

Escalate directly with Walmart — The lowest price has dropped to $3.60, which is 73.5% below MSRP ($13.57).

Free 7-Day ReportTrack any product listing

Get a Free MAP & Buy Box Compliance Report for Your Product

Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.

Track Your Product

Free