Buy-box price is 22.0% below MSRP and a 1P seller controls the listing
The La Roche-Posay Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide & Niacinamide for All Skin Types, Immediate Comfort & Long Lasting Hydration, Fragrance Free was tracked for 24 day(s). During this period, the Buy Box price ranged from $19.49 to $24.99 against an MSRP/MAP of $24.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$19.49
MAX PRICE ($)
$24.99
AVG PRICE ($)
$22.47
EROSION (%)
22.01%
MSRP/MAP ($)
$24.99
The product hit a low of $19.49, following a peak of $24.99 during the tracking period. Compared to its MSRP of $24.99, the floor price reflects a severe variance of 22.01% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $19.49 −$5.50 below MSRP | 23d (96%) | 22.01% |
2PLovelySkin Inc | New | $24.99 at MSRP | 1d (4%) | 0.00% |
3PLovelySkin Inc | New | $24.99 at MSRP | 0d (0%) | 0.00% |
The Buy Box for La Roche-Posay Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide & Niacinamide for All Skin Types, Immediate Comfort & Long Lasting Hydration, Fragrance Free is primarily held by Amazon.com (1P) with a 96% share, winning the Buy Box for 23 out of 24 tracked days. Only 2 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $24.99 to $19.49 — a $5.50 drop over 24 days. Price opened right at MSRP ($24.99). Seller count peaked at 2 on 09/07 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$5.50
Severe erosion — floor is $5.50 (22.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 23 wins at $19.49, and 3P interference is minimal.
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