Buy-box price is 20.1% below MSRP and a 1P seller controls the listing
La Roche-Posay Toleriane Double Repair Moisturizer, 3.38 fl oz
The La Roche-Posay Toleriane Double Repair Moisturizer, 3.38 fl oz was tracked for 30 day(s). During this period, the Buy Box price ranged from $19.95 to $24.97 against an MSRP/MAP of $24.97. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$19.95
MAX PRICE ($)
$24.97
AVG PRICE ($)
$23.97
EROSION (%)
20.10%
MSRP/MAP ($)
$24.97
The product hit a low of $19.95, following a peak of $24.97 during the tracking period. Compared to its MSRP of $24.97, the floor price reflects a severe variance of 20.10% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PWalmart.com· Top | New | $24.97 at MSRP | 29d (97%) | 0.00% |
2PLovelySkin | New | $24.97 at MSRP | 1d (3%) | 0.00% |
The Buy Box for La Roche-Posay Toleriane Double Repair Moisturizer, 3.38 fl oz is primarily held by Walmart.com (1P) with a 97% share, winning the Buy Box for 29 out of 30 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $19.95 before recovering to $24.97. It entered the period already $5.02 below MSRP ($24.97), before any crowding pressure arrived. Seller count peaked at 2 on 07/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$5.02
Severe erosion — floor is $5.02 (20.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Walmart.com
Buy-box is controlled — Walmart.com (1P) leads with 29 wins at $24.97, and 3P interference is minimal.
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