Categories/Face Moisturizers/L'Oreal Paris Age Perfect Cell Renewal Midnight Cream, Antioxidants, 1.7 oz
healthy

Buy-box price is 11.4% below MSRP and a 2P seller controls the listing

L'Oreal Paris Age Perfect Cell Renewal Midnight Cream, Antioxidants, 1.7 oz

L'Oreal Paris Age Perfect Cell Renewal Midnight Cream, Antioxidants, 1.7 oz

L’Oréal Paris·
ID 296749394

The L'Oreal Paris Age Perfect Cell Renewal Midnight Cream, Antioxidants, 1.7 oz was tracked for 30 day(s). During this period, the Buy Box price ranged from $24.70 to $27.87 against an MSRP/MAP of $27.87. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Oct 30, 2026

Price Overview

FLOOR PRICE ($)

$24.70

MAX PRICE ($)

$27.87

AVG PRICE ($)

$25.72

EROSION (%)

11.37%

MSRP/MAP ($)

$27.87

Price erosion from MSRP
Moderate11.37% below MSRP
MinimalModerateSevere

The product hit a low of $24.70, following a peak of $27.87 during the tracking period. Compared to its MSRP of $27.87, the floor price reflects a moderate variance of 11.37% erosion.

Tracking window: Oct 1, 2026 – Oct 30, 2026

Buy box distribution

70%2P
1P · 1 seller, 30% share2P · 2 sellers, 70% share3P · 3 sellers, 0% share
Sellers won
2 of 6tracked sellers
Changed hands
9 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PProlife Deals LLC· Top
New
$24.70
−$3.17 below MSRP
21d (70%)
11.37%
1PWalmart.com
New
$27.87
at MSRP
9d (30%)
0.00%
3PAriya Health Co
New
$23.99
−$3.88 below MSRP
0d (0%)
13.92%
2PZUNITECH -LLC
New
$24.78
−$3.09 below MSRP
0d (0%)
11.09%
3PRayan 12 inc.
New
$23.99
−$3.88 below MSRP
0d (0%)
13.92%
3PWisermerchant
New
$35.97
+$8.10 above MSRP
0d (0%)
-29.06%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for L'Oreal Paris Age Perfect Cell Renewal Midnight Cream, Antioxidants, 1.7 oz is primarily held by Prolife Deals LLC (2P) with a 70% share, winning the Buy Box for 21 out of 30 tracked days. Only 2 of 6 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $27.87
Peak seller pressure4 sellers on Oct 28Highest count during tracking window
Price impact at peak+$3.17$24.70 → $27.87
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price fell to a floor of $24.70 before recovering to $27.87. It entered the period already $3.07 below MSRP ($27.87), before any crowding pressure arrived. Seller count peaked at 4 on 10/28 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Oct 28 vs last 3 days of 30-day tracking period

1 new 3P seller entered below MAP — immediate pricing pressure risk.

1 3P seller exited the listing — channel cleanup signal.

New entrants (2)
Exited (2)
Persistent (2)

Key Findings

healthy
Price Erosion

$3.17

Significant11.4% below MSRP

Significant erosion — floor is $3.17 (11.4%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

3 3P Sellers

Crowded+2 new · 2 exited

3 third-party sellers active — channel showing crowding pressure.

Buy Box

Prolife Deals LLC

Controlled2P · 21 wins

Buy-box is controlled — Prolife Deals LLC (2P) leads with 21 wins at $24.70, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $24.70, which is 11.4% below MSRP ($27.87).

2

Escalate directly with Walmart — The lowest price has dropped to $23.99, which is 11.4% below MSRP ($27.87).

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