Categories/Face Moisturizers/L'Oreal Paris Age Perfect Cell Renewal Midnight Cream, Antioxidants, 1.7 oz
healthy

Buy-box price is 11.0% below MSRP and a 1P seller controls the listing

L'Oreal Paris Age Perfect Cell Renewal Midnight Cream, Antioxidants, 1.7 oz

L'Oreal Paris Age Perfect Cell Renewal Midnight Cream, Antioxidants, 1.7 oz

L’Oréal Paris·
ID 296749394

The L'Oreal Paris Age Perfect Cell Renewal Midnight Cream, Antioxidants, 1.7 oz was tracked for 22 day(s). During this period, the Buy Box price ranged from $24.80 to $27.87 against an MSRP/MAP of $27.87. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$24.80

MAX PRICE ($)

$27.87

AVG PRICE ($)

$27.59

EROSION (%)

11.02%

MSRP/MAP ($)

$27.87

Price erosion from MSRP
Moderate11.02% below MSRP
MinimalModerateSevere

The product hit a low of $24.80, following a peak of $27.87 during the tracking period. Compared to its MSRP of $27.87, the floor price reflects a moderate variance of 11.02% erosion.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

91%1P
1P · 1 seller, 91% share2P · 1 seller, 9% share
Sellers won
2 of 2tracked sellers
Changed hands
1 timeover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$27.87
at MSRP
20d (91%)
0.00%
2PProlife Deals LLC
New
$24.80
−$3.07 below MSRP
2d (9%)
11.02%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for L'Oreal Paris Age Perfect Cell Renewal Midnight Cream, Antioxidants, 1.7 oz is primarily held by Walmart.com (1P) with a 91% share, winning the Buy Box for 20 out of 22 tracked days. All 2 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $27.87
Peak seller pressure2 sellers on Sep 26Highest count during tracking window
Price impact at peak$0.00$27.87 → $27.87
Price trendErodingBased on trailing 30 days
Seller proliferation↑ Increasing+0.1/day avg · +1 net

Buy-box price declined from $27.87 to $24.80 — a $3.07 drop over 22 days. Price opened right at MSRP ($27.87). Seller count peaked at 2 on 09/26 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (2)

Key Findings

healthy
Price Erosion

$3.07

Significant11.0% below MSRP

Significant erosion — floor is $3.07 (11.0%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Walmart.com

Controlled1P · 20 wins

Buy-box is controlled — Walmart.com (1P) leads with 20 wins at $27.87, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $24.80, which is 11.0% below MSRP ($27.87).

2

Escalate directly with Walmart — The lowest price has dropped to $24.80, which is 11.0% below MSRP ($27.87).

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