Categories/Face Moisturizers/L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz

Beauty > Skincare > Moisturizers > Face Moisturizers

critical
walmart.comID 146159704
L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz

L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz

L’Oréal Paris

The L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz was tracked for 30 day(s). During this period, the Buybox price ranged between Buy box price ranged from $15.33 to $17.76 against an MSRP/MAP of $22.16. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$15.33

MAX PRICE ($)

$17.76

AVG PRICE ($)

$16.07

SEVERE EROSION

30.82%

MSRP/MAP ($)

$22.16

Price erosion from MSRP30.82% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $17.76, following a peak of $17.76 during the tracking period. Compared to its MSRP of $22.16, the current price reflects a moderate variance of 19.9% erosion.

Buy Box Distribution

Buy Box Share

1P30% · 9d
2P70% · 21d

2P leads with 70% of Buy Box days

1P 1 seller2P 2 sellers3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PPerfumesAmerica· Top
New
$15.33
−$6.83
21(70%)
30.82%
1PWalmart.com
New
$17.76
−$4.40
9(30%)
19.86%
3PUnbeatableSale
New
$23.44
+$1.28
0(0%)
-5.78%
2PMY BEAUTY HOUSE
New
$17.75
−$4.41
0(0%)
19.90%
3PRideconnect LLC
New
$15.31
−$6.85
0(0%)
30.91%
The Buy Box for L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz is primarily held by PerfumesAmerica (2P) with a 70% share, winning the Buy Box for 21 out of 30 tracked days. Only 2 of 5 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $22.16

Peak Seller Pressure

5 sellers on Jul 16

Price held at $15.35

Price Trend

Stable

3.1% recovery vs floor

Seller Proliferation

→ Stable

+0.03/day avg · +1 net

Peak +1 on 07/16

Buy-box price stayed between $15.33 and $17.76, largely stable over the period. It entered the period already $4.40 below MSRP ($22.16), before any crowding pressure arrived. Seller count peaked at 5 on 07/16 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (5)
2PPerfumesAmerica

30d · avg $15.34 · 21 Buy Box Wins · stable

1PWalmart.com

30d · avg $17.76 · 9 Buy Box Wins · stable

3PUnbeatableSale

30d · avg $23.44 · 0 Buy Box Wins · stable

2PMY BEAUTY HOUSE

30d · avg $17.76 · 0 Buy Box Wins · stable

3PRideconnect LLC

16d · avg $15.31 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$6.83

Severe · 30.8% below MSRP

Severe erosion — floor is $6.83 (30.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P sellers

Controlled

3P activity is limited to 2 sellers — controlled.

Buy Box

PerfumesAmerica

2P · 21 wins · $15.33

Buy-box is controlled — PerfumesAmerica (2P) leads with 21 wins at $15.33, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $15.33, which is 30.8% below MSRP ($22.16).

2

Escalate directly with Walmart — The lowest price has dropped to $15.31, which is 30.8% below MSRP ($22.16).