Categories/Face Moisturizers/L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz
critical

Buy-box price is 30.8% below MSRP and a 2P seller controls the listing

L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz

L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz

L’Oréal Paris·
ID 146159704

The L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz was tracked for 30 day(s). During this period, the Buy Box price ranged from $15.33 to $17.76 against an MSRP/MAP of $22.16. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$15.33

MAX PRICE ($)

$17.76

AVG PRICE ($)

$16.07

EROSION (%)

30.82%

MSRP/MAP ($)

$22.16

Price erosion from MSRP
Severe30.82% below MSRP
MinimalModerateSevere

The product hit a low of $15.33, following a peak of $17.76 during the tracking period. Compared to its MSRP of $22.16, the floor price reflects a severe variance of 30.82% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

70%2P
1P · 1 seller, 30% share2P · 2 sellers, 70% share3P · 2 sellers, 0% share
Sellers won
2 of 5tracked sellers
Changed hands
10 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PPerfumesAmerica· Top
New
$15.33
−$6.83 below MSRP
21d (70%)
30.82%
1PWalmart.com
New
$17.76
−$4.40 below MSRP
9d (30%)
19.86%
2PMY BEAUTY HOUSE
New
$17.75
−$4.41 below MSRP
0d (0%)
19.90%
3PUnbeatableSale
New
$23.44
+$1.28 above MSRP
0d (0%)
-5.78%
3PRideconnect LLC
New
$15.31
−$6.85 below MSRP
0d (0%)
30.91%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz is primarily held by PerfumesAmerica (2P) with a 70% share, winning the Buy Box for 21 out of 30 tracked days. Only 2 of 5 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $22.16
Peak seller pressure5 sellers on Jul 16Highest count during tracking window
Price impact at peak$0.00$15.35 → $15.35
Price trendRecoveringBased on trailing 30 days
Seller proliferation↑ Increasing+0.0/day avg · +1 net

Buy-box price stayed between $15.33 and $17.76, largely stable over the period. It entered the period already $4.40 below MSRP ($22.16), before any crowding pressure arrived. Seller count peaked at 5 on 07/16 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (5)

Key Findings

critical
Price Erosion

$6.83

Severe30.8% below MSRP

Severe erosion — floor is $6.83 (30.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P Sellers

ControlledStable

3P activity is limited to 2 sellers — controlled.

Buy Box

PerfumesAmerica

Controlled2P · 21 wins

Buy-box is controlled — PerfumesAmerica (2P) leads with 21 wins at $15.33, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $15.33, which is 30.8% below MSRP ($22.16).

2

Escalate directly with Walmart — The lowest price has dropped to $15.31, which is 30.8% below MSRP ($22.16).

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