Categories/Face Moisturizers/L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz
at risk

Buy-box price is 13.6% below MSRP and a 1P seller controls the listing

L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz

L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz

L'Oreal Paris·
ID 146159704

The L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz was tracked for 30 day(s). During this period, the Buy Box price ranged from $15.34 to $17.76 against an MSRP/MAP of $17.76. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Oct 30, 2026

Price Overview

FLOOR PRICE ($)

$15.34

MAX PRICE ($)

$17.76

AVG PRICE ($)

$17.60

EROSION (%)

13.63%

MSRP/MAP ($)

$17.76

Price erosion from MSRP
Moderate13.63% below MSRP
MinimalModerateSevere

The product hit a low of $15.34, following a peak of $17.76 during the tracking period. Compared to its MSRP of $17.76, the floor price reflects a moderate variance of 13.63% erosion.

Tracking window: Oct 1, 2026 – Oct 30, 2026

Buy box distribution

93%1P
1P · 1 seller, 93% share2P · 2 sellers, 0% share3P · 6 sellers, 7% share
Sellers won
2 of 9tracked sellers
Changed hands
2 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PWalmart.com· Top
New
$17.76
at MSRP
28d (93%)
0.00%
3PPerfumesAmerica
New
$15.96
−$1.80 below MSRP
2d (7%)
10.14%
3PUnbeatableSale
New
$24.46
+$6.70 above MSRP
0d (0%)
-37.73%
2PPerfumesAmerica
New
$15.97
−$1.79 below MSRP
0d (0%)
10.08%
2PMY BEAUTY HOUSE
New
$17.76
at MSRP
0d (0%)
0.00%
3PSpot Era
New
$22.76
+$5.00 above MSRP
0d (0%)
-28.15%
3PSeller Better Inc
New
$14.46
−$3.30 below MSRP
0d (0%)
18.58%
3PRideconnect LLC
New
$14.68
−$3.08 below MSRP
0d (0%)
17.34%
3PNRF ENTERPRISE INC
New
$15.46
−$2.30 below MSRP
0d (0%)
12.95%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz is primarily held by Walmart.com (1P) with a 93% share, winning the Buy Box for 28 out of 30 tracked days. Only 2 of 9 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $17.76
Peak seller pressure7 sellers on Oct 24Highest count during tracking window
Price impact at peak$0.00$17.76 → $17.76
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price stayed between $15.34 and $17.76, largely stable over the period. Price opened right at MSRP ($17.76). Seller count peaked at 7 on 10/24, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Oct 28 vs last 3 days of 30-day tracking period

3 3P sellers exited the listing — channel cleanup signal.

4 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (4)
Persistent (5)

Key Findings

at risk
Price Erosion

$2.42

Significant13.6% below MSRP

Significant erosion — floor is $2.42 (13.6%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

6 3P Sellers

Swarming4 exited

6 3P sellers are swarming this listing — heavily contested.

Buy Box

Walmart.com

Controlled1P · 28 wins

Buy-box is controlled — Walmart.com (1P) leads with 28 wins at $17.76, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 6 active 3P sellers detected, indicating widespread distribution issues.

2

Prioritise enforcement action against PerfumesAmerica, the highest-frequency 3P buy-box winner.

3

Identify sellers below MAP — The lowest price has dropped to $15.34, which is 13.6% below MSRP ($17.76).

4

Escalate directly with Walmart — The lowest price has dropped to $13.98, which is 13.6% below MSRP ($17.76).

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